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Narrator: You usually
need sand to make glass.
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But this entrepreneur
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crushes bottles back into sand.
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She cofounded what could be
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Louisiana's biggest
glass-recycling operation.
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And in about two years, she saved
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4 million beer bottles' worth
of glass from landfills.
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Never let anyone tell you
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that individuals cannot make a difference.
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Because all of this is thanks
to incredible individuals.
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Narrator: Glass Half
Full operates in a state
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with a disappearing
coastline, and it's ramping up
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at a time when global supplies of sand
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are actually running out.
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Fran: We are using up
sand at a faster rate
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than it can be naturally created.
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Narrator: So volunteers
use the crushed-up glass
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to help rebuild the coastline.
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But is dumping material made
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from trash into nature a good idea?
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Fran: There's a ton of skepticism,
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mostly about the sharpness of the sand.
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Narrator: We went to New Orleans
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to see how one company is
building back shorelines
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with worldwide waste.
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Franziska Trautmann
started Glass Half Full
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with her boyfriend in February of 2020
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while they were still college students.
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One night during college,
over a bottle of wine
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that we knew would end up in a landfill,
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we decided instead of continuing
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to complain about the problem
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and the lack of glass recycling,
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that we would just do something about it.
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So we had this idea. That was about it.
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No waste-management experience,
no recycling experience.
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Narrator: They raised about $18,000
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to cover startup costs,
including a machine
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that could grind up one bottle at a time.
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Crowdfunding in the
beginning was really crucial.
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It not only got us money,
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but got us a lot of
community support as well.
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Max: As this literal mountain
of glass started to form
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in a residential neighborhood,
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we're like, "OK, we've got
to do something here, quick."
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Narrator: Since moving into this warehouse
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in August 2020, they've
received a nonstop avalanche
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of glass to recycle.
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We're receiving so much more glass
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than we're able to process,
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as you can see by the mountain behind me.
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Narrator: Traditional recyclers
send the crushed glass
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to manufacturers, which
mix it with other materials
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and then melt it all
down to make new bottles.
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But Fran says there aren't any
of these facilities nearby.
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Fran: And then it doesn't
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really make sense environmentally,
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because you're spending all of that gas
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to send a super-heavy
product four hours away.
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Narrator: So they decided
to skip that step.
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Fran: The goal was always to be able
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to recycle the glass locally.
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Narrator: Glass Half Full receives
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about a garbage-truckload
of glass per week.
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People can drop it off for free
or pay to have it picked up.
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Once a can is full,
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we will dump it into our glass mountain.
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Unless it's a special color,
it'll be mixed into here.
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Narrator: Colorful bottles can be turned
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into specialty sand that
sells at a higher price.
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So this is blue sand made
from Bombay gin bottles.
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Artists really love to use it.
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People love to use it in their gardens.
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Narrator: But most bottles are thrown onto
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what Fran calls glass mountain.
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So, glass mountain is always
expanding and contracting.
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We're always adding glass to it
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and taking glass away to be crushed.
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Woo!
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Narrator: Eventually,
workers scoop the bottles up
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with this loader and dump
them into a crushing machine.
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Fran: It's metered out
into the conveyor belt.
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And it'll go up this conveyor belt
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and hit the hammers,
where it'll be crushed
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and then turned into sort of
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a mixture of sand and gravel and labels.
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Narrator: The pulverizer leaves behind
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some larger chunks of glass
that are too big to use.
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Everything that's bigger
than three-eights of an inch
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will be taken out.
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So that'll include labels, metals, caps.
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Anything non-glass will
come out of this process.
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Narrator: They're still figuring out
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what to do with these leftovers.
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The newer models allow you
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to send this waste stream
back through the system.
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So we're working on raising money in order
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to get that new system.
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Narrator: For now, it's piling up
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in the back of the warehouse.
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Can we reuse it?
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Can we re-crush it?
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How can it be utilized
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instead of sending it to the landfill?
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Narrator: Fran and Max try to get creative
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with all kinds of non-glass
stuff people drop off.
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Fran: We separate all the
metal for metal recycling,
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and the plastic we're separating
for a special project.
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Narrator: Like taking dirty cardboard
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that can't be recycled to a
pig farm to become compost.
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At the warehouse, some usable
sand is piling up, too,
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because one crucial piece
of equipment is too small.
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You can really see the difference in size
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of this compared to our machine.
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So our machine can process a
lot quicker than this can sift.
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Narrator: The sifter filters out
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any leftover label pieces
and sorts the sand by size.
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Fran: And you just scoop
the unsifted product,
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put it in the top, and
it'll shake it all down
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until it's separated into
each of the five sizes.
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Narrator: The largest grains
of glass help pay the bills.
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Glass Half Full sells them as gravel.
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Some buyers mix it into flooring.
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The smallest type of
sand is a fine powder.
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Fran: This is, like, the
consistency of flour.
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It's extremely soft.
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I wish everyone could
touch it and walk on it.
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Narrator: It goes into sandbags
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the company gives away for free.
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Fran: People use sandbags to
put up against their doors,
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up against their homes where
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anywhere where water could get in,
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because we're super
prone to flooding here.
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Narrator: In between the powder
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and the gravel is coarse sand,
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the kind Fran and Max
use to rebuild the coast.
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Fran: So this is like the
size we would be using
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for coastal restoration.
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You can see it's not sharp,
so it's not going to cut me.
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Narrator: At an event called a deployment,
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the Coalition to Restore
Coastal Louisiana dropped
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about 10 tons of recycled
sand along Lake Pontchartrain.
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This is the battlefront that y'all
are helping us to protect today.
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Thank you for coming.
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Narrator: Fran and Max hand
out the sand and burlap bags,
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which were donated by
local coffee roasters.
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We like being able to
move it with manpower
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and kind of get as many
people involved as we can.
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It's a really beautiful thing to see.
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Narrator: Volunteers
load them onto a boat.
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Volunteer: Thank you, Fran.
Fran: Hey, no problem.
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Narrator: Then the team drags
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the 35-pound bags to the site.
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They layer the sandbags in a line,
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connecting two pieces of land.
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These sacks will biodegrade
in about six months.
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US Fish and Wildlife agents returned
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with more volunteers a week later
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to plant bulrush saplings.
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The idea is that the plants will take root
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and hold the sand in
place, creating new land.
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Fran and Max spent a year
working with scientists
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to make sure their product
was safe for ecosystems.
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We were awarded a grant
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from the National Science Foundation
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to work with Tulane University
scientists and engineers
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to dive deeper into that research.
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Narrator: They found
that sand made from glass
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doesn't leach anything into the water
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and that plant life can grow in it.
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And it actually looks
like it grew the best
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in the mixture of the recycled-glass sand
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with the native sand,
which is really cool.
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Narrator: The researchers haven't tested
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whether animals can eat
it yet, but Fran has.
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And that's actually been tested on my dog,
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who ate a lot of the sand one day.
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And we were like —
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But she pooped it out, so all good.
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Narrator: That's all really good news,
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because even though Louisiana's land loss
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has been slowing down,
huge chunks of wetlands
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could still be swallowed
up in the next few decades.
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These areas are essential
habitats for wildlife,
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and they help protect nearby
communities from storms.
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You can imagine a storm, which is fueled
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by the warm waters of the Gulf of Mexico,
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as it begins to cross over
wetlands, it begins to weaken.
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Narrator: That's especially
important in New Orleans,
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because the city is sinking.
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It was built above sea
level in the early 1700s.
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But today, about half of it is below.
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Meanwhile, rising global
temperatures make storms stronger
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and cause ocean levels to rise.
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So New Orleans needs all the storm
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and flood protection it can get.
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If that weren't enough,
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there's another problem Fran
and Max want to take on:
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a shortage of sand globally.
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Fran: And that's because we
use sand in a lot of things.
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So concrete, phones, toothpaste, paint,
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coastal restoration, sandbags.
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Narrator: But you can't use just any sand.
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Fran: And it's a sand shortage
of a specific type of sand,
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which is a coarser, a
bit more angular sand.
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Narrator: That means
desert sand doesn't cut it.
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It's too rounded from being
blown around by the wind.
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Most industries dredge sand
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from the bottoms of lakes and rivers.
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Max: Dredging is really the only mechanism
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right now to get sand.
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Extremely costly, both
environmentally speaking
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and fiscally speaking.
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Narrator: A lot of it's
used in construction.
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Every year, more than 4
billion metric tons of sand
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go into glass and concrete for buildings.
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Glass Half Full is a long way
from making a dent in that.
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Fran and Max hope their
story will inspire others
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to make a difference.
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Max: I think this is
really more so the story
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of a community coming together
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to say we demand change, and we're
not going to wait any longer.
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Fran: Two individuals
decided to start this,
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and now over 2 million pounds
of glass are not in a landfill,
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and they're making a
difference in other areas.