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delegate

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    I'm often asked by people...
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    It's one of the most asked questions 

    I get on small businesses.
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    How can I get my business...
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    How can I get people
    where I can delegate?
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    How do I delegate? 
How do I delegate?
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    How do I delegate? How do I delegate

?
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    And really you can't even
    ask that question
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    until you've done
    a whole lot of preparation.
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    And you've got the right people
    in the right seats to delegate to.
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    Organizations that delegate well
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    are fanatical about
    a bunch of different things.
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    Hiring and firing
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    to create an environment
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    and the right kind of people
    in the seats to be able to delegate to.
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    Compensation. Unity. Loyalty.
    Communication. Recognition
.
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    You create a culture

.
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    You create an environment
    inside the organization
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    that is delegatable.
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    That is predictable.
    That you can follow through on.
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    Delegation 

is probably
    one of the most 
misunderstood
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    and abused areas of leadership.
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    We think we can delegate
    to someone based on their talent.
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    And that's not it.
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    Talent is part of it.
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    But there's a whole process
    of going on with this.
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    The process of building a team
    that concepts can be delegated to
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    is lengthy.
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    You can't just hire someone,
    sit them in the slot,
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    and delegate to them.
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    You can delegate, you know:
    Make copies... Make coffee...
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    but I'm talking about delegating
    entire business systems
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    and sections to someone.
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    You can't do that without spending
    some effort and some time on this.
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    Hiring and firing.
    Take time to find thoroughbreds.
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    And have the courage
    to get the donkeys out!
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    I tried to mix thoroughbreds
    and donkeys for a while
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    and they don't like each other.
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    Donkeys don't like thoroughbreds around
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    because the very presence
    of a thoroughbred
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    exposes a donkey's "donkeyness".
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    Thoroughbreds don't like
    having donkeys around
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    because... well, they're donkeys.
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    They don't care.
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    They're lazy, they're bullheaded,
    they're belligerent.
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    And they don't care.
    Did I mention that they don't care?
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    Thoroughbreds don't want
    to hang around that!
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    See, you get a couple of talented people
    in a stable full of donkeys,
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    They will leave!
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    Because they don't wanna hang out.
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    Thoroughbreds don't wanna
    hang out with donkeys.
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    We do a thing called 90 at 90-day point.
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    Once you've been with us 90 days,
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    we all get in a room, and buy
    chicken fillet wraps, whatever,
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    and we all sit around
    and do "Wrap with Dave" we call it.
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    And the new people, I sit and talk
    with our new team members.
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    50 or 40 of them,
    whatever there is in the last 90 days.
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    And I'm sitting with them...
    This last Monday I did one of these.
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    And they ask me questions about things.
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    Then we ask them what their AHA moment is.
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    What's something that
    kind of called you to go:
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    "Wow! I didn't see that coming!"
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    since you've been here.
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    Tell me what your AHA moment is...
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    And you'd be amazed
    at the number of them go:
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    The other night it was a developer.
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    And he goes "I thought
    I was gonna come in here
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    and this is a company
    that's all about financial stuff
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    and radio and all this...
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    and I didn't think
    the developers would be up to par.
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    I figured I'd be kind of, you know,
    better than all of them.
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    And he goes: It didn't take me
    about three weeks
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    to figure out they were
    all better than me!
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    And they got me on my toes,
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    I'm running with thoroughbreds.
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    And the AHA moment is often:
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    I get to work with smart people
    that care. Wow! what a cool thing!
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    And that requires
    the hiring and firing process.
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    Accidentally sometimes you hire a donkey.
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    And you have to have
    a "donkeyectomy" then.
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    You've done it. I've done it.
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    I mean, you hire somebody,
    you thought they were right,
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    and then you find out
    "This is just... it was a bad idea."
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    Compensation is a reflection
    of your value system.
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    If you value thoroughbreds
    plan on paying them well.
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    I've checked the marketplace,
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    and thoroughbreds cost more than donkeys.
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    You do get what you pay for.
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    Most of the time, not always.
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    There's no guarantee
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    that just because you pay a lot
    you're gonna get a lot.
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    But there's pretty much a guarantee
    that if you don't pay a lot,
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    you're not gonna get a thoroughbred.
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    You're gonna pay a little more
    to get somebody
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    that really brings the water.
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    Really knows what they're doing,
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    and that really cares deeply,
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    and thinks critically.
    They think above the problem.
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    They're not just trying to get by.
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    And they don't say
    "take it easy" and mean it.
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    "Thank God it's Friday!"
    "Oh God, it's Monday!"
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    How quick can I get out of here
    and how late can I come.
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    You know? Right?
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    It's a different world
    when you hire a thoroughbread.
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    But they cost a little more
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    because they have
    a little more expectation of you
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    and of the organization
    and they need an upward trajectory
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    that they can grow with the company.
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    And as the company grows
    maybe their income grows.
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    You know, you have to be generous,
    this is what it amounts to.
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    And it's great ROI though,
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    because you don't have to hire
    as many thoroughbreds to do the work
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    as you do donkeys.
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    People are only loyal
    when you're loyal to them.
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    Creating loyalty, creating unity,
    is a constant battle.
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    It does not randomly occur.
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    People are not loyal to corporate America
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    for one simple reason:
    corporate America is not loyal to people.
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    That's what's going on.
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    And you have the ability,
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    particularly those of you
    that are leading in small businesses,
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    owning and running small businesses.
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    You have the ability to be different.
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    To actually be loyal to someone.
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    I was actually...
    I jumped out of a plane,
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    jumped into a car service
    in another state 

not long ago.
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    And the guy driving the limo thing
,
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    that little black sedan thing, the limo,
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    you know, the limo service,
    whatever we call it, the car service,
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    he's telling me a story driving me over.
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    I asked him:
    How long you've been
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    He said: I just started driving
    for these guys
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    about six weeks ago,
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    I used to drive for another company
    and they fired me.
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    And I went: "That's comforting"
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    Well, why were you fired? Pray, tell.
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    and he said:
    My wife and I are separated
.
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    And she lives in New Jersey.
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    He was in a different state
    over in the Midwest

.
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    He said: "My daughter got kidnapped

    and was missing for six weeks."
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    And I asked for time off
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    to go participate with the police
    and the searches.
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    And they finally found her in a park.
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    This guy dropped her off
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    after he had carried her around
    for six weeks.
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    A horrible story...
    this young 13 year old girl...
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    And this company because he took time off
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    to go find his daughter, fired him!
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    You know?
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    Like, you did what?
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    You know, maybe
    they didn't believe his story.
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    I don't know. I mean... who does that?
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    Companies do that.
    They do that all the time.
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    They have no soul.
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    And you have the ability to have a soul.
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    To go: My gosh! I can't even imagine...
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    of course you can take time off
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    and I don't know how long I can not pay you
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    I mean I can pay you to not work
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    but at least you can not be here for sure!
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    Your job will be here when you get back
.
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    And how can we help you?
    And how can we...
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    oh my gosh,
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    what if my daughter
    or my granddaughter, 

I mean...
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    how would I, you know...
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    You treat other people
    like you want to be treated.
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    That's how you create loyalty
.
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    Do unto others
    as you'd have them do unto you.
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    Why is that hard?
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    Why is that hard?
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    Communication and recognition.
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    Organizations that delegate well
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    are overly intentional
    about communication.
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    And they are generous with recognition.
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    We over communicate.
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    I tell our team all the time...
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    We have a staff meeting, all 700 of them,
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    every Monday morning for an hour.
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    That's an investment in payroll.
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    That's how much
    we believe in communication.
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    Because if the right hand
    doesn't know what the left hand is doing,
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    people don't know what's going on.
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    If people don't know
    what's going on inside your company
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    You know what? They assume.
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    They assume the worst.
    They assume it's bad.
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    They automatically think there's a secret.
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    There's a bad thing.
    There's a conspiracy.
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    People never go:
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    "Well, I don't know what's going on,
    but I'm sure it’s awesome."
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    They never do that.
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    It's not human nature, right?
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    And so you have to over communicate.
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    You have to give them
    too much information.
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    Information that makes you feel
    a little bit uncomfortable.
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    Because you went so far into the details.
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    And you know, you're not insulting people,
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    we're not trying
    to throw people under the bus,
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    but we tell people what’s going on
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    you're grownups, this is not
    a kindergarten class.
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    We're gonna have
    an adult discussion here.
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    Here's some stuff that went on,
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    and here's the result of what went on,
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    and you need to know that
    you're gonna read this on Twitter.
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    and you're gonna see this coming
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    And you're gonna hear this
    about Dave Ramsey.
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    And here's what really
    did happen out of that.
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    Here's what really
    didn't happen out of that.
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    And you need to know that
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    because you work here.
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    instead of wondering:
    Well, I read the article
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    and I don't know...
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    I work here but I don't know
    what they really did...
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    You know? I just tell you, it's not hard.
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    Over communicate. Over communicate.
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    A lot of people are so afraid
    that if people have information
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    that they will somehow
    misuse that information.
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    Now, we don't tell people's secrets
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    we don't tell individuals people's stuff
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    and shame someone or harm someone
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    I don't mean that kind of thing
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    but you know...
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    corporately as far as information goes
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    we give you too much information.
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    It's ok for them to have information
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    it's not going to destroy them.
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    Lack of information 

will destroy them
    more often than too much information

.
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    But our tendency is to hold back and go:
    "
I don’t know if they can handle that."
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    What will all that do to morale?
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    Well I'll tell you what it'll do to morale.
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    It'll destroy it if you don't tell them
    what's going on.
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    That's what it'll do.
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    You create an environment
    that's not delegable
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    because they don't trust.
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    A lot of companies use
    mushroom communication:
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    keep everybody in the dark
    and feed them manure.
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    You gotta use real communication.
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    You know, in order for a leader
    to completely delegate
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    they have to come to trust
    the team members integrity
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    and their competency.
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    Circle that. Put stars around it.
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    That is the thesis statement
    of this lesson.
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    That is how you delegate, right there.
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    When you can trust someone's integrity
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    and you can trust their ability to do
    what you're asking them to do
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    you don't have to check it.
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    You'll just check the results.
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    You don't have to micromanage anymore.
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    And that takes time.
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    You cannot hire someone off the street
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    and in six seconds go:
    I trust your integrity,
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    and I trust your competency,
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    now that you just got past your resume.
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    No way, not unless you're a fool.
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    And the more time you spend with someone,
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    and the more you see them
    accomplishing it,
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    the more you can trust
    their integrity, right?
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    The more you can trust
    their competency.
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    So someone that has been
    with me for 20 years
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    and is running a 50 million dollar
    section of our business,
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    one of our EVPs as an example,
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    obviously I have a lot more trust
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    in that lady or that man's integrity
    and in their competency
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    than I do a new leader
    who just started with us six weeks ago.
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    There's no possible way
.
    I don't have a track record with them
.
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    I don't trust them based on their resume
    or what they did at 

the other place.
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    They get a shot at me trusting them
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    based on what they did
    at the other place
.
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    But they earn the trust here.
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    They prove their competence here.
Title:
delegate
Video Language:
English
Duration:
10:49
Elena Crescia edited English subtitles for delegate
Elena Crescia edited English subtitles for delegate
Elena Crescia edited English subtitles for delegate
Elena Crescia edited English subtitles for delegate
Elena Crescia edited English subtitles for delegate
Elena Crescia edited English subtitles for delegate
Elena Crescia edited English subtitles for delegate
Elena Crescia edited English subtitles for delegate
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