On the 26th of November 2008, a group of terrorists struck a dozen targets in Mumbai, India, including the iconic 103-year old Taj Palace Hotel. The siege at the hotel lasted two days and three nights and was covered extensively by international media. But there is an amazing, inspirational backstory about the heroic actions of the Taj staff couched in the culture of the Taj Hotels company. What can the staff, who saved lives while endangering their own, teach American companies about ethical behavior?

Rohit Deshpandé is the Sebastian S. Kresge Professor of Marketing at Harvard Business School.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx