-
Two years ago, I set off
from central London on the Tube
-
and ended up somewhere
in the east of the city
-
walking into a self-storage unit
-
to meet a guy that had
2,000 luxury polo shirts for sale.
-
And as I made my way down the corridor,
-
a broken, blinking light made it
just like the cliche scene
-
from a gangster movie.
-
Our man was early,
and he was waiting for me
-
in front of a unit secured
with four padlocks down the side.
-
On our opening exchange,
-
it was like a verbal sparring match
-
where he threw the first punches.
-
Who was I?
Did I have a business card?
-
And where was I going to sell?
-
And then, he just started opening up,
-
and it was my turn.
-
Where were the polo shirts coming from?
-
What paperwork did he have?
-
And when was his next shipment
going to arrive?
-
I was treading the fine line
-
between asking enough questions
to get what I needed
-
and not enough for him
to become suspicious,
-
because what he didn't know
is that I'm a counterfeit investigator,
-
(Laughter)
-
and after 20 minutes or so
of checking over the product
-
for the telltale signs
of counterfeit production --
-
say, badly stitched labels
or how the packaging
-
had a huge brand logo
stamped all over the front of it --
-
I was finally on my way out,
-
but not before he insisted
on walking down to the street with me
-
and back to the station.
-
And the feeling after these meetings
is always the same:
-
my heart is beating like a drum,
-
because you never know
if they've actually bought your story,
-
or they're going to start following you
to see who you really are.
-
Relief only comes
when you turn the first corner
-
and glance behind,
and they're not standing there.
-
But what our counterfeit
polo shirt seller certainly didn't realize
-
is that everything I'd seen and heard
would result in a dawn raid on his house,
-
him being woken out of bed
by eight men on his doorstep
-
and all his product seized.
-
But this would reveal
that he was just a pawn
-
at the end of a counterfeiting network
spanning three continents,
-
and he was just the first loose thread
that I'd started to pull on
-
in the hope that it would all unravel.
-
Why go through all that trouble?
-
Well, maybe counterfeiting
is a victimless crime?
-
These big companies,
they make enough money,
-
so if anything,
-
counterfeiting is just a free form
of advertising, right?
-
And consumers believe just that --
-
that the buying and selling of fakes
is not that big a deal.
-
But I'm here to tell you
that that is just not true.
-
What the tourist on holiday doesn't see
about those fake handbags
-
is they may well
have been stitched together
-
by a child who was trafficked
away from her family,
-
and what the car repair shop
owner doesn't realize
-
about those fake brake pads
-
is they may well be lining the pockets
of an organized crime gang
-
involved in drugs and prostitution.
-
And while those two things
are horrible to think about,
-
it gets much worse,
-
because counterfeiting
is even funding terrorism.
-
Let that sink in for a moment.
-
Terrorists are selling fakes
to fund attacks,
-
attacks in our cities
that try to make victims of all of us.
-
You wouldn't buy a live scorpion,
-
because there's a chance
that it would sting you on the way home,
-
but would you still buy a fake handbag
-
if you knew the profits
would enable someone to buy bullets
-
that would kill you and other
innocent people six months later?
-
Maybe not.
-
OK, time to come clean.
-
In my youth --
-
yeah, I might look like I'm still
clinging on to it a bit --
-
I bought fake watches
while on holiday in the Canary Islands.
-
But why do I tell you this?
-
Well, we've all done it,
-
or we know someone that's done it.
-
And until this very moment,
maybe you didn't think twice about it,
-
and nor did I,
-
until I answered a 20-word cryptic advert
-
to become an intellectual
property investigator.
-
It said "Full training given
and some international travel."
-
Within a week, I was creating
my first of many aliases,
-
and in the 10 years since,
I've investigated fake car parts,
-
alloy wheels, fake tech grooming tools,
-
fake bicycle parts,
-
and, of course,
the counterfeiter's favorite,
-
fake luxury leather goods,
clothing and shoes.
-
And what I've learned in the 10 years
of investigating fakes
-
is that once you start
to scratch the surface,
-
you find that they are rotten to the core,
-
as are the people and organizations
that are making money from them,
-
because they are profiting
on a massive, massive scale.
-
You can only make
around a hundred to 200 percent
-
selling drugs on the street.
-
You can make 2,000 percent
selling fakes online
-
with little of the same
risks or penalties.
-
And this quick, easy money
-
then goes on to fund
the more serious types of crime,
-
and it pays the way
to making these organizations,
-
these criminal organizations,
look more legitimate.
-
So let me bring you in on a live case.
-
Earlier this year,
a series of raids took place
-
in one of my longest-running
investigations.
-
Five warehouses were raided in Turkey,
-
and over two million finished
counterfeit clothing products were seized,
-
and it took 16 trucks
to take that all away.
-
But this gang had been clever.
-
They had gone to the lengths
of creating their own fashion brands,
-
complete with registered trademarks,
-
and even having photo shoots
on yachts in Italy.
-
And they would use these completely
unheard-of and unsuspicious brand names
-
as a way of shipping
container loads of fakes
-
to shell companies
that they'd set up across Europe.
-
And documents found during those raids
-
found that they'd been falsifying
shipping documents
-
so the customs officials
would literally have no idea
-
who had sent the products
in the first place.
-
When police got access
to just one bank account,
-
they found nearly three million euros
-
had been laundered out of Spain
in less than two years,
-
and just two days after those raids,
-
that gang were trying to bribe a law firm
to get their stock back.
-
Even now, we have no idea
where all that money went,
-
to who it went to,
-
but you can bet it's never going
to benefit the likes of you or me.
-
But these aren't just
low-level street thugs.
-
They're business professionals,
and they fly first class.
-
They trick legitimate businesses
-
with convincing fake invoices
and paperwork,
-
so everything just seems real,
-
and then they set up eBay
and Amazon accounts
-
just to compete with the people
they've already sold fakes to.
-
But this isn't just happening online.
-
For a few years, I also used to attend
automotive trade shows
-
taking place in huge exhibition spaces,
-
but away from the Ferraris
and the Bentleys and the flashing lights,
-
there'd be companies selling fakes:
-
companies with a brochure on the counter
-
and another one underneath,
if you ask them the right questions.
-
And they would sell me fake car parts,
faulty fake car parts
-
that have been estimated to cause
over 36,000 fatalities,
-
deaths on our roads each year.
-
Counterfeiting is set to become
a 2.3-trillion-dollar underground economy,
-
and the damage that can be done
with that kind of money,
-
it's really frightening ...
-
because fakes fund terror.
-
Fake trainers on the streets of Paris,
-
fake cigarettes in West Africa,
-
and pirate music CDs in the USA
-
have all gone on to fund
trips to training camps,
-
bought weapons and ammunition,
or the ingredients for explosives.
-
In June 2014, the French security services
-
stopped monitoring the communications
of Said and Cherif Kouachi,
-
the two brothers who had been
on a terror watch list for three years.
-
But that summer, they were only
picking up that Cherif was buying
-
fake trainers from China,
-
so it signaled a shift away from extremism
-
into what was considered
a low-level petty crime.
-
The threat had gone away.
-
Seven months later,
-
the two brothers walked into the offices
of Charlie Hebdo magazine
-
and killed 12 people, wounded 11 more,
-
with guns from the proceeds
of those fakes.
-
So whatever you think, this isn't
a faraway problem happening in China.
-
It's happening right here.
-
And Paris is not unique.
-
Ten years earlier, in 2004,
191 people lost their lives
-
when a Madrid commuter train was bombed.
-
The attack had been partly funded
by the sale of pirate music CDs in the US.
-
Two years prior to that,
an Al Qaeda training manual
-
recommended explicitly selling fakes
-
as a good way of supporting terror cells.
-
But despite this, despite the evidence
connecting terrorism and counterfeiting,
-
we do go on buying them,
increasing the demand
-
to the point where
there's even a store in Turkey
-
called "I Love Genuine Fakes."
-
And you have tourists posing
with photographs on TripAdvisor,
-
giving it five-star reviews.
-
But would those same tourists
have gone into a store
-
called "I Love Genuine Fake Viagra Pills"
-
or "I Genuinely Love Funding Terrorism"?
-
I doubt it.
-
Many of us think
that we're completely helpless
-
against organized crime and terrorism,
-
that we can do nothing
about the next attack,
-
but I believe you can.
-
You can by becoming investigators, too.
-
The way we cripple these networks
is to cut their funding,
-
and that means cutting the demand
-
and changing this idea
that it's a victimless crime.
-
Let's all identify counterfeiters,
-
and don't give them our money.
-
So here's a few tips
from one investigator to another
-
to get you started.
-
Number one:
-
here's a typical
online counterfeiter's website.
-
Note the URL.
-
If you're shopping for sunglasses
or camera lenses, say,
-
and you come across a website
like medical-insurance-bankruptcy.com,
-
start to get very suspicious.
-
(Laughter)
-
Counterfeiters register
expired domain names
-
as a way of keeping up
the old website's Google page ranking.
-
Number two:
-
is the website screaming at you
that everything is 100 percent genuine,
-
but still giving you 75 percent
off the latest collection?
-
Look for words like "master copy,"
-
"overruns," "straight from the factory."
-
They could write this all in Comic Sans,
it's that much of a joke.
-
(Laughter)
-
Number three:
-
if you get as far as the checkout page,
-
and you don't see "https"
or a padlock symbol next to the URL,
-
you should really start thinking
about closing the tab,
-
because these indicate
active security measures
-
that will keep your personal
and credit card information safe.
-
OK, last one:
-
go hunting for the "Contact Us" page.
-
If you can only find a generic webform,
-
no company name, telephone number,
email address, postal address --
-
that's it, case closed.
-
You found a counterfeiter.
-
Sadly, you're going to have
to go back to Google
-
and start your shopping search
all over again,
-
but you didn't get ripped off,
so that's only a good thing.
-
As the world's most famous
fictional detective would say,
-
"Watson, the game is afoot."
-
Only this time, my investigator friends,
-
the game is painfully real.
-
So the next time you're shopping online,
-
or perhaps wherever it is,
-
look closer, question a little bit
deeper, and ask yourself --
-
before you hand over
the cash or click "Buy,"
-
"Am I sure this is real?"
-
Tell your friend that used to buy
counterfeit watches
-
that he may just have brought
the next attack one day closer.
-
And, if you see
an Instagram advert for fakes,
-
don't keep scrolling past,
-
report it to the platform as a scam.
-
Let's shine a light
on the dark forces of counterfeiting
-
that are hiding in plain sight.
-
So please, spread the word
-
and don't stop investigating.
-
Thank you.
-
(Applause)