This talk was given at a local TEDx event, produced independently of the TED Conferences.

In this talk, Juan Serrano talks about loyalty - or the lack of it - and he argues that it happens because we don't give people "reasons to stay." Serrano is a partner in the consulting company Transforma - The ISA Group, and a visiting lecturer at IEDC Bled. In his career, he has advised more than 50 companies around the world and taught in many business schools around the world. His work focuses primarily on creating added value and management.