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How much would you pay
for a bouquet of tulips?
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A few dollars? A hundred dollars?
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How about a million dollars?
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Probably not.
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Well, how much would you
pay for this house,
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or partial ownership of a website
that sells pet supplies?
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At different points in time,
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tulips, real estate and stock in pets.com
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have all sold for much more
than they were worth.
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In each instance, the price rose and rose
and then abruptly plummeted.
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Economists call this a bubble.
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So what is exactly is going on
with a bubble?
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Well, let's start with the tulips
to get a better idea.
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The 17th century saw the Netherlands
enter the Dutch golden age.
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By the 1630s, Amsterdam was an important
port and commercial center.
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Dutch ships imported spices
from Asia in huge quantities
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to earn profits in Europe.
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So Amsterdam was brimming with wealthy,
skilled merchants and traders
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who displayed their prosperity
by living in mansions
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surrounded by flower gardens.
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And there was one flower
in particularly high demand:
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the tulip.
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The tulip was brought
to Europe on trading vessels
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that sailed from the East.
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Because of this, it was considered
an exoitc flower
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that was also difficult to grow,
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since it could take years
for a single tulip to bloom.
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During the 1630s, an outbreak
of tulip breaking virus
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made select flowers even more beautiful
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by lining petals with multicolor,
flame-like streaks.
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A tulip like this was scarcer
than a normal tulip
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and as a result, prices for these flowers
started to rise,
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and with them, the tulip's popularity.
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It wasn't long before the tulip
became a nationwide sensation
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and tulip mania was born.
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A mania occurs when there is an upward
movement of price
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combined with a willingness
to pay large sums of money
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for something valued much lower
in intrinsic value.
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A recent example of this
is the dot-com mania of the 1990s.
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Stocks in new, exciting websites
were like the tulips of the 17th century.
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Everybody wanted some.
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The more people who wanted the tulip,
the higher the price could go.
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At one point, a single tulip bulb
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sold for more than ten times
the annual salary of a skilled craftsman.
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In the stock market,
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the price of stock is based on the supply
and demand of investors.
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Stock prices tend to rise
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when it seems like a company
will earn more in the future.
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Investors might then buy more
of the stock,
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raising the prices even further
due to an increased demand.
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This can result in a feedback loop
where investors get caught up in the hype
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and ultimately drive prices
far above intrinsic value,
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creating a bubble.
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All that is needed for a mania to end
and for a bubble to burst
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is the collective realization
that the price of the stock,
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or a tulip,
far exceeds its worth.
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That's what happened with both manias.
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Suddenly the demand ended.
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Prices were pushed to staggering lows,
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and "pop!"
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The bubbles burst, and the market crashed.
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Today, scholars work long and hard
trying to predict what causes a bubble
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and how to avoid them.
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Tulip mania is an effective illustration
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of the underlying principles
at work in a bubble
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and can help us understand
more recent examples
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like the real estate bubble
of the late 2000s.
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The economy will continue
to go through phases
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of booms and busts.
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So while we wait
for the next mania to start,
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and the next bubble to burst,
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treat yourself to a bouquet of tulips
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and enjoy the fact that you didn't have
to pay an arm a leg for them.