Yes Theory explains how they got together and tells us about the good things that seeking discomfort has brought them. With their guests brought from LA they show us what their multi-platform is all about. Yes Theory is a multi-platform media brand created in 2015 with over 1 million followers.

They believe that the path given to them by society is outdated. So, they make videos about seeking discomfort and challenging what most people consider normal. Their videos have been seen by over 500 million people, they have a show on Snapchat with 5-6 million viewers, and have worked with brands like Google, Amazon, and Shopify to spread their message.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx