Guy Kawasaki: Speak with Salient Points

The next thing is to
use salient points.

First column is, how
we like to talk about

stuff if you're
into technology.

But really, the second
column is what really counts.

Miles per gallon? Not so much!
Yearly costs, much better.

The grease or
heating costs.

What should you set
your thermostat for?

Or a very easy example.

Do you talk in terms of
gigabytes or number of songs?

The salient point is number of
songs, not how many gigabytes.

I doubt that most normal people
wake up in the morning and say,

'God, if I only had a 64 gigabyte
iPod, I would be happy.'

You talk about songs,
how many movies can it hold.

Use salient points.