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To get a better understanding
of how we make choices,
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we first need to understand
the elements that go
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into making a decision.
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And not all of them are
within our control.
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The world is constantly,
invisibly determining the prices
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of goods and services.
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Take the price of a cup of coffee.
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It depends on so many variables.
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Think culture, demographics,
the cost of beans, the weather,
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the supply and demand for oil,
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even the high rent at your hip
neighborhood coffee shop.
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You get the idea.
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All of this economic activity is
magically being simplified
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into a price for a cup of coffee.
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How about your salary -- the price
of one hour of your labor?
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It depends on you, of course,
on your skills and effort,
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but it also depends
on many factors outside
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of your control -- for example,
the demand for your services,
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nearby competition,
even how fun your job is.
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Every day you make decision
after decision about what to buy,
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comparing hundreds
of different goods and services.
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There are so many choices.
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To simplify things, let's think
about what you would do
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if you had a weekly budget of $50
to spend on just two goods,
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coffee and pizza.
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Coffee costs $5 and pizza cost $10.
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So pizza is twice
as expensive as coffee.
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There are several different
combinations of coffee and pizza
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you could buy with this money.
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Let's plot a few
of your options on a graph.
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On the "x"-axis, we have the number
of pizzas per week.
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And on the "y"-axis, we have
the cups of coffee per week.
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You could buy two cups of coffee
and four pizzas,
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four cups of coffee
and three pizzas,
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five pizzas with no coffee,
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or 10 cups of coffee but no pizza.
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When you connect
to different options that represent
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the ways you can spend your $50,
you get a straight line.
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This is your budget constraint.
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And it represents all possible
combinations of coffee and pizza
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you can buy -- given your budget
and the prices of coffee and pizza.
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This budget line also separates
what you can afford
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from what you cannot afford.
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Maybe you wish you could buy
two cups of coffee and six pizzas,
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or four cups of coffee
and 10 pizzas.
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But these are not in your budget.
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Sorry.
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All these different combinations
cost more than you have.
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So they're unaffordable,
given your budget
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and the prices of these two goods.
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Combinations of coffee and pizza
below the budget line,
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on the other hand,
are within your means.
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So they're affordable,
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and you could buy them
if you wanted.
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The budget constraint also reflects
how the market substitutes
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between the two goods.
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Remember, pizzas are twice
as expensive as coffee.
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And this simply means
that the relative price
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of one pizza is two cups of coffee.
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You see this on the slope
of the budget constraint,
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which is 2.
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Well, actually it's -2,
but we're less concerned
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about the sign.
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Although, it does remind us
that having more of one good
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requires giving up
some of the other.