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If you've been shopping in a mall
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or online for quilting recently
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you may have noticed a trend.
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An increase in fashion promising
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is more sustainable.
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Even the printed design is plant based.
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Environmentally friendly.
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That's why 79% of our garments
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already have sustainable properties
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More shoppers want fashion
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that is lesson --- on the planet
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and companies are responding.
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It's a very very big trend right now.
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So there's a huge increase in the market
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of stuff leading us to be sustainable.
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While some companies
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are doing the right thing,
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many consumers we spoke with
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are skeptical.
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They're using all the right words
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but I don't see it actually
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being put into practice.
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If i'm going to by something
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that claims to be "eco".
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Am I asking the cashier
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like if they know?
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Honestly, no.