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Paul Krugman, the Nobel Prize
[winner] in economics,
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once wrote,
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"Productivity is not everything,
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but in the long run,
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it is almost everything."
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So this is serious.
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There are not that many
things on earth
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that are almost everything.
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Productivity is the principal driver
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of the prosperity of a society.
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So we have a problem.
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In the largest European economies,
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productivity used to grow
five percent per annum
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in the '50s, '60s, early '70s.
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From '73 to '83: three percent per annum.
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From '83 to '95: two percent per annum.
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Since 1995, less than
one percent per annum.
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The same profile in Japan.
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The same profile in the US,
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despite a momentary rebound
15 years ago,
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and despite all
the technological innovations
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around us:
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the internet, the information,
the new information
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and communication technologies.
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When productivity grows
three percent per annum,
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you double the standard of living
every generation.
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Every generation is twice
as well off as its parents'.
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When it grows one percent per annum,
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it takes three generations
to double the standards of living.
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And in this process, many people
will be less well off then their parents.
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They will have less of everything:
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smaller roofs, or perhaps no roof at all.
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Less access to education, to vitamins,
to antibiotics, to vaccination,
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to everything.
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Think of all the problems
that we're facing at the moment:
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All.
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Chances are that they're rooted
in the productivity crisis.
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Why this crisis?
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Because the basic tenants
about efficiency, effectiveness
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in organizations, in management
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have become counterproductive
for human efforts.
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Everywhere in public services,
in companies,
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in the way we work,
in the way we innovate,
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invest, try to learn to work better.
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Take the holy trinity of efficiency:
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clarity, measurement, accountability.
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They make human efforts derail.
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There are two ways to look at it,
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to prove it.
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One, the one I prefer,
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is rigorous, elegant, nice math.
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But the full math version
takes a little while,
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so there is another one.
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It is to look at a relay race.
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This is what we will do today.
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It's a bit more animated, more visual,
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and also faster; it's a race.
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Hopefully, it's faster.
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World Championship Final: Women.
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Eight teams in the final.
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The fastest team is the US team.
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They have the fastest women on earth.
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They are the favorite team to win.
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Notably, if you compare them
to an average team,
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say, the French team,
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(Laughter)
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based on their best performance
in the 100-meter race,
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if you add the individual times
of the US runners,
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they arrive at the finish line 3.2 meters
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ahead of the French team.
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And this year, the US team
is in great shape.
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Based on their best performance this year,
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they arrive 6.4 meters ahead
of the French team,
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based on the data.
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We are going to look at the race.
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At some point you will see,
towards the end,
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(?), the US runner, the fourth US runner,
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is ahead -- not surprising.
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This year she got the gold medal
in the 100-meter race.
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And by the way, Chryste Gaines,
the second runner in the US team,
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is the fastest woman on earth.
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So there are 3.5 billion women on earth,
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where are the two fastest?:
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In the US team.
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And the two other runners
on the US team are not bad either.
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(Laughter)
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So clearly, the US team has won
the war for talents.
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But behind, the average team
is trying to catch up.
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Let's watch the race.
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[French announcers narrate race]
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So what happened?
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The fastest team did not win,
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the slower one did.
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By the way, I hope you appreciate
the deep historical search
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I did to make the French look good.
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(Laughter)
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It's art, but let's not exaggerate,
it's not archeology either.
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(Laughter)
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So, but why?
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Because of cooperation.
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When you hear this sentence,
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"Thanks to cooperation, the whole
is worth more than the sum of the parts."
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This is not poetry,
this is not philosophy,
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this is math.
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Those who carry the baton are slower,
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but their baton is faster.
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Miracle of cooperation:
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it multiplies energy, intelligence
in human efforts.
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It is the essence of human efforts:
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How we work together, how each effort
contributes to the efforts of others.
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With cooperation, we can
do more with less.
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Now, what happens to cooperation
when the holy grail,
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the holy trinity even,
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of clarity, measurement, accountability,
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appears?
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Clarity: Management reports
are full of complaints
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about the lack of clarity.
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Compliance audits,
consultants diagnostics.
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We need more clarity,
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we need to clarify the roles,
the processes.
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It is as though the runners on the team
were saying, "Let's be clear,
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where does my role really start and end?
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Am I supposed to run for 95 meters,
96, 97, ninety....?"
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It's important, let's be clear.
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If you say 97, after 97 meters,
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people will drop the baton whether
there is someone to take it or not.
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Accountability: We are constantly
trying to put accountability
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in someone's hands.
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"Who is accountable for this process?
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We need somebody accountable
for this process."
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So in the relay race, since passing
the baton is so important,
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they made somebody clearly
accountable for passing the baton.
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So between each runner,
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now we will have a new dedicated athlete
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clearly dedicated to taking the baton
from one runner
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and passing it to the next runner.
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And you will have at least
two like that.
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Well, will we, in that case,
win the race?
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That I don't know,
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but for sure,
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we would have a clear interface,
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a clear line of accountability.
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We will know who to blame.
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But we'll never win the race.
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If you think about it,
we pay more attention
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on knowing who to blame in case we fail
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than in creating the
conditions to succeed.
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All the human intelligence put in
organization design
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-- urban structures, processing systems --
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what is the real goal?
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To have somebody guilty in case they fail.
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We are creating organizations
able to fail,
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but in a compliant way,
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with somebody clearly accountable
when we fail.
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And we are quite effective
at that, failing.
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Measurement: What gets measured gets done.
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To pass the baton, you have to do it
at the right time,
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in the right hand, at the right speed.
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But to do that, you have to put
energy in your arm.
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This energy that is in your arm
will not be in your legs.
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It will come at the expense
of your measurable speed.
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You have to shout early enough
to the next runner
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when you will pass the baton
to signal that you are arriving.
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The next runner can prepare,
can anticipate.
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And you have to shout loud.
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But the blood, the energy
that will be in your throat
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will not be in your legs.
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But you know that there
are eight people shouting
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at the same time.
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You have to recognize the voice
of your colleague.
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You cannot say, "Is it you?"
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Too late.
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(Laughter)
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Now, let's look at the race
in slow motion
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and concentrate on the third runner.
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Look at where she allocates
her efforts, her energy, her attention.
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Not all in her legs -- that would
be great for her own speed --
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but in also in her throat, arm,
eye, brain.
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That makes a difference in whose legs?:
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In the legs of the next runner.
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But when the next runner runs
super fast,
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is it because she made a super-effort,
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or because of the way the third runner
passed the baton?
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There is no metric on earth
that will give us the answer.
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And if we reward people on the basis
of their measurable performance,
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they will put their energy,
their attention, their blood
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in what can get measured:
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in their legs.
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And the baton will fall and slow down.
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To cooperate is not a super-effort,
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it is how you allocate your effort.
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It is to take a risk,
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because you sacrifice
the ultimate protection
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granted by objectively, measurable,
individual performance.
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To make a super difference
in the performance of others,
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with whom we are compared.
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It takes to be stupid to cooperate, then.
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And people are not stupid.
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They don't cooperate.
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Clarity, accountability, measurement
were okay when the world was simpler.
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But the business has become
much more complex.
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With my teams, we have measured
the evolution of complexity
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in the business.
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It is much more demanding today
to attract and retain customers,
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to be (?) on a global scale,
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to create value.
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And the more the business
gets complex,
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the more, in the name of clarity,
accountability, measurement,
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we multiply structures, processes,
systems.
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This drive for clarity and accountability
triggers a counterproductive multiplication
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of interfaces, middle offices,
coordinators
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that do not only mobilize people
and resources,
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but also add obstacles.
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And the more complicated the organization,
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the more difficult it is to understand
what is really happening.
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So we need summaries, proxies,
reports,
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, key performance indicators, metrics.
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So people put their energy
in what can get measured,
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at the expense of cooperation.
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And as performance deteriorates,
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we add even more structure,
process, systems.
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People spend their time in
meetings
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writing reports they have to do,
undo, and redo.
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Based on our analysis, teams
in these organizations
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spend between 40 and 80 percent
of their time wasting their time,
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but working harder and harder,
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longer and longer,
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on less and less value-adding activities.
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This is what is killing productivity,
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what makes people suffer at work.
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Our organizations are wasting
human intelligence.
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They have turned against human efforts.
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When people don't cooperate,
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don't blame their mindsets,
their mentalities, their personality.
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Look at the work situations.
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Is it really in their personal interest
to cooperate or not,
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if when they cooperate, they are
individually worse off?
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Why would they cooperate?
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When we blame personalities
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instead of the clarity,
the accountability, the measurement,
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we add injustice to ineffectiveness.
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We need to create organizations
in which it becomes
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individually useful for people
to cooperate.
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Remove the interfaces, the middle offices,
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all these complicated
coordination structures.
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Don't look for clarity,
go for (?).
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(?) overlaps.
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Remove most of the quantitative metrics
to assess performance.
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Speed the "whats".
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Look at cooperation, the "how".
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How did you pass the baton,
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did you throw it,
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did it pass it effectively?
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Am I putting my energy in what
can get measured: my legs,
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my speed, or in passing the baton?
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You, as leaders or as mangers,
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are you making it individually useful
for people to cooperate?
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The future of our organizations,
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our companies, our societies,
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hinges on your answer to these questions.
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Thank you.
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(Applause)