< Return to Video

Made the Movie - Trade Not Aid

  • 0:47 - 0:52
    Jane Shepherdson (CEO Whistles): "Made for me is all about great well-designed jewellery
  • 0:52 - 0:56
    and secondly, its an ethical brand, it's sustainable,
  • 0:56 - 0:59
    and so therefore there's a feel-good factor for buying it."
  • 1:05 - 1:09
    The powerful concept behind Made is the brainchild of Christina Cisilino.
  • 1:09 - 1:12
    Having spent many years in the world of fashion,
  • 1:12 - 1:15
    Christina's love of Africa and her belief in "trade not aid"
  • 1:15 - 1:19
    led her to create an accessories brand with a conscience.
  • 1:23 - 1:26
    The majority of Made's employees live in Kibera,
  • 1:26 - 1:32
    Nairobi's largest slum, and home to as many as 1,2 million people.
  • 1:33 - 1:39
    Paul Asunga (Workshop Director): "Made is really trying to uplift us from the slums
  • 1:39 - 1:45
    up to areas like now we are. We are no longer working in slums,
  • 1:45 - 1:47
    we are now being invested."
  • 1:50 - 1:52
    Following the principles of fair trade,
  • 1:52 - 1:55
    we train local artisans in new skills,
  • 1:55 - 1:58
    providing fair wages and support at every level.
  • 2:04 - 2:07
    Mercy Simalio (Artisan): "Made has helped me in many ways.
  • 2:07 - 2:11
    Right now, at home, I can support the family,
  • 2:11 - 2:13
    I can pay school fees for my brothers,
  • 2:13 - 2:15
    I can help the neighbors who can't work.
  • 2:15 - 2:18
    Sometimes we have some piece of work here
  • 2:18 - 2:22
    and we're going to give them so they can get a living."
  • 2:23 - 2:26
    Via this "trade not aid" ethos, we believe
  • 2:26 - 2:29
    we can help break the cycle of poverty,
  • 2:29 - 2:31
    and empower the people who create our products.
  • 2:34 - 2:36
    Wilfried Kamau (Artisan): "My life has greatly changed.
  • 2:36 - 2:39
    I used to dream of art, and everything that is made here is
  • 2:39 - 2:44
    out of art, and I feel they are gorgeous, they are beautiful.
  • 2:44 - 2:49
    And out of that, I feel it's like my life has really moved forward.
  • 2:49 - 2:52
    When I was still out of Made I was really looking
  • 2:52 - 2:55
    for somewhere life where will be controlled more
  • 2:55 - 2:59
    by art and when I was given a chance here to make that finally I was
  • 2:59 - 3:04
    like exactly this is heaven for me here, working at Made."
  • 3:08 - 3:11
    Isabel Wambui (General Manager): " Made is a certified ethical company,
  • 3:11 - 3:13
    more to that we ensure that our employees
  • 3:13 - 3:17
    receive fair wage which is way above the minimum required.
  • 3:17 - 3:20
    We also ensure that they have free bank accounts,
  • 3:20 - 3:23
    and give them good reference to the bank so that
  • 3:23 - 3:26
    they can access the loan facility.
  • 3:26 - 3:29
    We also have additional benefits to our employees,
  • 3:29 - 3:35
    We have a social security fund, and also the health insurance fund."
  • 3:35 - 3:38
    Vicky Sarge (founder of Erickson Beamon): "Right after meeting with Christina and really learning all
  • 3:38 - 3:43
    about the company, and really realising that Made actually
  • 3:43 - 3:46
    supports a whole community of people, I found
  • 3:46 - 3:50
    that very exciting to work with because, I think that
  • 3:50 - 3:55
    is the way of the future, to provide people with jobs
  • 3:55 - 3:57
    where there aren't any."
  • 3:59 - 4:03
    All Made products are designed by influential designers from across the globe,
  • 4:03 - 4:09
    then sourced from sustainable raw materials and created within the Made workshop in Nairobi.
  • 4:10 - 4:14
    Pippa Small (designer): "When I come to Nairobi I work with everyone in the workshop.
  • 4:14 - 4:17
    Mostly people in the workshop are from Kibera, I work with
  • 4:17 - 4:21
    Arman on the metal work, Sami has also helped me developed some new designs.
  • 4:22 - 4:24
    So various people in the workshop who are then
  • 4:24 - 4:31
    specializing in different areas, whether it's making chain, or beading, or setting the glass, or drilling.
  • 4:31 - 4:33
    I'm actually working with most people in different areas.
  • 4:33 - 4:39
    When I came we did handling chain, so it was about teaching them how to do chain work,
  • 4:39 - 4:46
    then we did ligating. I bring a lot of samples of my own jewellery, so they can see different techniques, different ways of setting things,
  • 4:46 - 4:50
    different ways of hanging things, so yeah, there's a bit of training that goes on.
  • 4:50 - 4:56
    Charlie Miller (Executive Fashion and Beauty Director): "Made first and foremost is about beautifully designed jewellery, very unique pieces,
  • 4:56 - 5:01
    and then of course when you delve deeper, it's about jewellery with a conscience."
  • 5:01 - 5:09
    Jane Shepherdson (CEO Whistles): "I think she has really made quite a difference in this arena, she has shown that ethical can be very fashionable,
  • 5:09 - 5:14
    can be very directional as well as helping people and being very sustainable."
  • 5:15 - 5:23
    Made produces beautiful, high-quality accessories. Walk down any high street and you'll see our jewellery.
  • 5:24 - 5:29
    From Topshop to Erickson Beamon, from Jigsaw to John Lewis.
  • 5:30 - 5:40
    "Made is about the combination of great design, a huge amount of passion, and I think the ability to
  • 5:40 - 5:42
    change people's lives."
  • 5:42 - 5:47
    "To sum up what Made means to me is, the future."
  • 5:47 - 5:54
    Christina Cisilino (founder of Made): "It is Made's mission to make stunningly beautiful fashion accessories created by influential designers.
  • 5:54 - 6:00
    And in the same process to empower artisans from developing communities in Africa,
  • 6:00 - 6:07
    to be a sustainable business, following the principle of fair trade. We truly believe that
  • 6:07 - 6:11
    trade is the key to eradicate poverty in Africa."
Title:
Made the Movie - Trade Not Aid
Description:

Ethical accesories brand - An insight into Made and its production facility in Nairobi, Kenya

more » « less
Video Language:
English
Team:
Volunteer

English subtitles

Revisions Compare revisions