Made the Movie - Trade Not Aid

Ethical accesories brand- An insight into Made and its production facility in Nairobi, Kenya

Tin Roof Productions presents

Made

BY THE PEOPLE FOR THE PEOPLE

From Adversity...

Comes Beauty

Jane Shepherdson (CEO Whistles): "Made for me is all about great world design jewelry

and secondly, its an ethical brand, it's sustainable

and so therefore there's a feel-good factor for buying it."

The powerful concept behind "Made" is the brainchild of Christina Cisilino.

Having spent many years in the world of fashion,

Christina's love of Africa and her belief in "trade not aid"

let her to create an accessories brand with a conscience.

The majority of Made's employees live in Kibera,

Nairobi's largest slump and home to as many as 1,2 million people.

Paul Asunga (Workshop Director): "Made is really trying to uplift us from the slumps

up to areas like now we are, we are no longer walking in slumps

we are now being nested."

Following the principles of fair trade

we train local artisans in new skills

providing fair wages and support at every level.

Mercy Simalio (Artisan): "'Made' has helped me in many ways.

Right now, at home I can support the family,

I can pay school fees for my brothers,

I can help the neighbors who can't work.

Sometimes we have some piece of work here

and we're going to give them so they can get a living."

Via this "trade not aid" ethos we believe

we can help brake the cycle of poverty

and then empower the people to create our products.

Wilfried Kamau (Artisan): "My life has greatly changed.

I used to dream of arts. And everything that is made here is

out of arts. And I feel they are gorgeous, they are beautiful.

And out of that, I feel it's like my life has really moved out of

when I was still out of "Made" I was really looking

for somewhere life where will be controlled more

my arts and when I was given a chance here to make that finally I was

like exactly this is heaven for me here working at "Made"."

Isabel Wambui (General Manager)

"Made is a certified ethical company

more to that we ensure that our employees

receive fair wage which is way above the minimum required

we also ensure that they have free bank accounts

and give them good reference to the bank so that

they can access the loan facility.

We also have additional benefits to our employees

we have social security fund, and also the health insurance fund."

Vicky Sarge (founder of Erickson Beamon)

"Right after meeting with Christina and really learning all

about the company and really realizing that "Made" actually

supports a whole community of people, I found

that very exciting to work with because I think that

is the way of the future, as to provide people with jobs

where there aren't any."

All Made products are designed by influential designers from across the globe,

then sourced from sustainable raw material and created within the "Made" workshop in Nairobi.

Pippa Small (designer)

"When I come to Nairobi I work with everyone in the workshop.

Mostly people in the workshop are from Kibera, I work with

Arman on the metal work, Sami has also helped me developed some new designs.

So various people in the workshop who are then

specializing in different areas, whether it's making chain or beading or dissecting the glass or drilling.

I'm actually working with most people in different areas.

... we worked on how they chain so it was about teaching them how to do chain work,

then we did ... I brought a lot of samples of own jewelry, so they can see different techniques, different way of stretching things

different ways of hanging things, so yeah, those are bids of training that goes on.

Charlie Miller (Executive Fashion and Beauty Director)

"Made first and foremost is about beautifully designed jewelry, very unique pieces,

and then of course when you dial deeper, it's about jewelry with a conscience."

Jane Shepherdson (CEO Whistles)

"I think she has really made quite a difference in this arena, she has shown that ethical can be very fashionable,

can be very directional as well as helping people and being very sustainable."

Made produces beautiful, high-quality accessories. Walk down any high street and you'll see our jewelry.

From Top Shop to Erickson Beamon, from JigSaw to John Lewis.

"Made is about the combination of great design, a huge amount of passion, and I think the ability to

change people's lives."

"To sum up, what Made means to me is, the future."

Christina Cisilino (founder of Made)

"It is "Made" mission to make stunningly beautiful fashion accessories created by influential designers.

And in the same process when power artisans from developing communities in Africa,

to be a sustainable business, following the principle of fair trade, we truly believe that

trade is the key to eradicate poverty in Africa."

Directed, filmed and edited by Clem Malpas

Producer

Gerson Barnett

Sound, Music and Voiceover by Richard Stubbs

MADE

BY THE PEOPLE FOR THE PEOPLE