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What is Argument from repetition (argumentum
ad nauseam or argumentum ad infinitum)?
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The argument from repetition (argumentum
ad nauseam or argumentum ad infinitum) is
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a logical fallacy that occurs when
someone repeatedly asserts a point,
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irrespective of contradiction
or lack of supporting evidence,
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in the belief that the repetition will
make the argument more persuasive or true.
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This fallacy is based on the idea
that a statement becomes true,
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or at least more believable,
the more it is repeated.
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Everyday Example: A company
claims that its juice cleanse
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is a "miracle detoxifier." Despite a lack of
scientific evidence supporting detox claims,
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the company's advertisements repeat the assertion
incessantly across various media platforms.
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The repetition is used as a strategy to embed
the idea in the consciousness of the public,
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hoping that consumers will accept the claim
as true simply because it has been stated
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so frequently and confidently, not because
any substantive evidence has been provided.