0:00:00.360,0:00:02.760 What is Argument from repetition (argumentum [br]ad nauseam or argumentum ad infinitum)? 0:00:02.760,0:00:04.600 The argument from repetition (argumentum [br]ad nauseam or argumentum ad infinitum) is 0:00:04.600,0:00:08.760 a logical fallacy that occurs when [br]someone repeatedly asserts a point, 0:00:08.760,0:00:12.560 irrespective of contradiction [br]or lack of supporting evidence, 0:00:12.560,0:00:16.920 in the belief that the repetition will [br]make the argument more persuasive or true. 0:00:16.920,0:00:20.560 This fallacy is based on the idea [br]that a statement becomes true, 0:00:20.560,0:00:24.200 or at least more believable, [br]the more it is repeated. 0:00:24.200,0:00:27.640 Everyday Example: A company [br]claims that its juice cleanse 0:00:27.640,0:00:33.760 is a "miracle detoxifier." Despite a lack of [br]scientific evidence supporting detox claims, 0:00:33.760,0:00:40.400 the company's advertisements repeat the assertion [br]incessantly across various media platforms. 0:00:40.400,0:00:45.640 The repetition is used as a strategy to embed [br]the idea in the consciousness of the public, 0:00:45.640,0:00:51.160 hoping that consumers will accept the claim [br]as true simply because it has been stated 0:00:51.160,0:00:57.400 so frequently and confidently, not because [br]any substantive evidence has been provided.