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[KEN WEBSTER,
A Flow of Wealth or a Wealth of Flows?]
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The circular economy come from nowhere
in the last 7 years.
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You have an EU package
on the circular economy,
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you've got the World Economic Forum
working hard on that,
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you've got great expectations from cities
and governments.
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At the recent Helsinki meeting,
there were 90 countries
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and nearly 1700 delegates --
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In one hall looking at
the circular economy
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over a number of days.
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This is very exciting.
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♪ (music) ♪
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In Academia there are now
hundreds of papers
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and many more [inaudible]
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And it's entering into the teaching --
particularly in business and engineering.
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♪ (music) ♪
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I think the question has to be,
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what is it about the circular economy
which is so appealing?
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♪ (music) ♪
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I think we have to go back to the basics
of what an economy is.
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It asks three questions, really.
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It asks, what to produce?
How to produce it?
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And, who get the benefit?
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It's not only got three questions,
it's got three main components.
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Every economy has flows of material,
flows of energy,
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and flows of information --
particularly money.
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If you look at the textbook,
they have an image, almost,
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of a central heating system.
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You got two sectors to it,
households and firms;
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capital and labour.
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Money flows between the two.
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Wages are paid, goods are produced.
income comes back into the firm. {1:32}