-
Whether clothing, furniture, electronics,
vehicles, or buildings,
-
we surround ourselves with objects
that we use only for a limited time.
-
The resources which are extracted
from planet Earth to make these objects
-
are used once or twice and then dumped.
-
Yet, the resources on our planet
are non-renewable and finite,
-
except for rainfall, sunlight,
biomass, animals, and people.
-
And our global commons
have become waste dumps.
-
Within 60 years, we have filled the oceans
with millions of low-tech plastic objects
-
and space with thousands
of high-tech objects.
-
So, the present industrial economy
is not compatible
-
with the natural resources
and waste dumps available on planet Earth.
-
More of the same
is no business model for success.
-
We need to create
higher standards of living
-
from a more intelligent resource use.
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More from less.
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I have an idea how to do it.
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Circularity.
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♪ (dramatic music) ♪
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It's great, you'll love it.
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Circularity.
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That is how nature works.
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Water, biomass, CO2, seasons.
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Nature works in cycles.