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On behalf of our President
and CEO, Greg Case,
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and chief marketing officer,
Phil Clement,
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it's a real honor for Aon to be
the sponsor of this event today.
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And for many of you,
you might know that Aon
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is now a UK-based company,
but it's also important for you to know
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that the Aon Foundation,
for the past 25 years,
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has made it a priority to support
educational activities and
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cultural institutions like
the Chicago Humanities Festival
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and the Charter Humanist Circle,
that does so much to enrich
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the lives of all of us in this room
and everybody in Chicago.
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And even though we're now in the UK,
I want everybody in this room to know
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that we intend to continue
this commitment,
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and it will remain high on our
priority list for the things we do
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to support the community of
Chicago for many years to come.
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[applause]
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On behalf of my colleagues
at Aon, I want to thank
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the Charter Humanist Circle
and its members
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for their very valuable support,
and I also want to thank
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Northwestern University Law
School for allowing us to use
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the auditorium today.
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At Aon, we believe in the mantra
"If we can't measure it,
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we don't do it."
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And because of that,
it's a real honor for us
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to be here supporting and
introducing Dr. Philip Kotler.
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Dr. Kotler has defined marketing
as "the science and art
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of exploring, creating, and
delivering value to satisfy
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the needs of a target
market at a profit."
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He is recognized around the world
as one of the foremost experts
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on business
PACE