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You've heard of your I.Q.,
your general intelligence,
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but what's your Psy-Q?
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How much do you know
about what makes you tick,
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and how good are you
at predicting other people's behavior
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or even your own?
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And how much of what you think you know
about psychology is wrong?
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Let's find out by counting down
the top 10 myths of psychology.
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You've probably heard it said
that when it comes to their psychology,
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it's almost as if men are from Mars
and women are from Venus.
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But how different
are men and women really?
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To find out, let's start
by looking at something
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on which men and women really do differ
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and plotting some psychological
gender differences on the same scale.
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One thing men and women
do really differ on
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is how far they can throw a ball.
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So if we look at the data for men here,
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we see what is called
a normal distribution curve.
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A few men can throw a ball really far,
and a few men not far at all,
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but most a kind of average distance.
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And women share
the same distribution as well,
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but actually there's
quite a big difference.
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In fact, the average man
can throw a ball further
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than about 98 percent of all women.
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So now let's look at what
some psychological gender differences
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look like on the same standardized scale.
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Any psychologist will tell you
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that men are better
at spatial awareness than women --
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so things like map-reading,
for example -- and it's true,
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but let's have a look
at the size of this difference.
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It's tiny; the lines are so close
together they almost overlap.
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In fact, the average woman is better
than 33 percent of all men,
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and of course, if that was 50 percent,
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then the two genders
would be exactly equal.
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It's worth bearing in mind that this
difference and the next one I'll show you
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are pretty much the biggest
psychological gender differences
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ever discovered in psychology.
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So here's the next one.
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Any psychologist will tell you
that women are better
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with language and grammar than men.
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So here's performance
on the standardized grammar test.
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There go the women. There go the men.
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Again, yes, women are better on average,
but the lines are so close
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that 33 percent of men
are better than the average woman,
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and again, if it was 50 percent,
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that would represent
complete gender equality.
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So it's not really
a case of Mars and Venus.
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It's more a case of, if anything,
Mars and Snickers:
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basically the same, but one's maybe
slightly nuttier than the other.
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I won't say which.
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Now we've got you warmed up.
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Let's psychoanalyze you using
the famous Rorschach inkblot test.
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So you can probably see two, I dunno,
two bears or two people or something.
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But what do you think they're doing?
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Put your hand up if you think
they're saying hello.
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Not many people. Okay.
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Put your hands up if you think
they are high-fiving.
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Okay. What if you think they're fighting?
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Only a few people there.
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Okay, so if you think they're
saying hello or high-fiving,
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then that means you're a friendly person.
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If you think they're fighting,
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you're a bit more of a
nasty, aggressive person.
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Are you a lover or a fighter, basically.
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What about this one?
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This isn't really a voting one, so on
three everyone shout out what you see.
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One, two, three.
(Audience shouting)
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I heard hamster. Who said hamster?
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That was very worrying.
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A guy there said hamster.
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Well, you should see
some kind of two-legged animal here,
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and then the mirror image of them there.
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If you didn't, then this means
that you have difficulty
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processing complex situations
where there's a lot going on.
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Except, of course,
it doesn't mean that at all.
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Rorschach inkblot tests
have basically no validity
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when it comes to diagnosing
people's personality
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and are not used
by modern-day psychologists.
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In fact, one recent study found
that when you do try
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to diagnose people's personalities
using Rorschach inkblot tests,
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schizophrenia was diagnosed
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in about one sixth of apparently
perfectly normal participants.
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So if you didn't do that well on this,
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maybe you are not
a very visual type of person.
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So let's do another
quick quiz to find out.
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When making a cake, do you prefer to --
so hands up for each one again --
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do you prefer to use
a recipe book with pictures?
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Yeah, a few people.
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Have a friend talk you through?
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Or have a go, making it up
as you go along?
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Quite a few people there.
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Okay, so if you said A,
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then this means that you
are a visual learner
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and you learn best when information
is presented in a visual style.
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If you said B, it means
you're an auditory learner,
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that you learn best when information
is presented to you in an auditory format.
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And if you said C, it means
that you're a kinesthetic learner,
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that you learn best when you get stuck in
and do things with your hands.
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Except, of course,
as you've probably guessed,
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that it doesn't, because
the whole thing is a complete myth.
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Learning styles are made up and are
not supported by scientific evidence.
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So we know this because in
tightly controlled experimental studies,
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when learners are given material to learn
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either in their preferred style
or an opposite style,
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it makes no difference at all to the
amount of information that they retain.
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And if you think about it
for just a second,
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it's just obvious
that this has to be true.
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It's obvious that
the best presentation format
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depends not on you,
but on what you're trying to learn.
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Could you learn to drive a car,
for example,
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just by listening to someone
telling you what to do
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with no kinesthetic experience?
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Could you solve simultaneous equations
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by talking them through in your head
and without writing them down?
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Could you revise
for your architecture exams
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using interpretive dance
if you're a kinesthetic learner?
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No. What you need to do
is match the material to be learned
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to the presentation format, not you.
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I know many of you are A-level students
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that will have recently gotten
your GCSE results.
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And if you didn't quite get
what you were hoping for,
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then you can't really blame
your learning style,
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but one thing that you might want
to think about blaming is your genes.
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So what this is all about is a
recent study at University College London
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found that 58 percent of the variation
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between different students
and their GCSE results
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was down to genetic factors.
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That sounds like a very precise figure,
so how can we tell?
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Well, when we want to unpack
the relative contributions
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of genes and the environment,
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what we can do is do a twin study.
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So identical twins share
100 percent of their environment
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and 100 percent of their genes,
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whereas non-identical twins
share 100 percent of their environment,
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but just like any brother and sister,
share only 50 percent of their genes.
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So by comparing how similar
GCSE results are in identical twins
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versus non-identical twins,
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and doing some clever math,
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we can an idea of how much variation
and performance is due to the environment
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and how much is due to genes.
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And it turns out that it's
about 58 percent due to genes.
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So this isn't to undermine the hard work
that you and your teachers here put in.
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If you didn't quite get the GCSE results
that you were hoping for,
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then you can always try blaming
your parents, or at least their genes.
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One thing that you shouldn't blame
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is being a left-brained
or right-brained learner,
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because again, this is a myth.
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So the myth here is that
the left brain is logical,
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it's good with equations like this,
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and the right brain is more creative,
so the right brain is better at music.
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But again, this is a myth
because nearly everything that you do
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involves nearly all parts
of your brain talking together,
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even just the most mundane thing
like having a normal conversation.
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However, perhaps one reason
why this myth has survived
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is that there is
a slight grain of truth to it.
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So a related version of the myth
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is that left-handed people are
more creative than right-handed people,
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which kind of makes sense because
your brain controls the opposite hands,
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so left-handed people,
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the right side of the brain
is slightly more active
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than the left-hand side of the brain,
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and the idea is the right-hand side
is more creative.
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Now, it isn't true per se
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that left-handed people are more creative
than right-handed people.
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What is true that ambidextrous people,
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or people who use both hands
for different tasks,
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are more creative thinkers
than one-handed people,
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because being ambidextrous involves
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having both sides of the brain
talk to each other a lot,
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which seems to be involved
in creating flexible thinking.
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The myth of the creative left-hander
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arises from the fact
that being ambidextrous
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is more common amongst
left-handers than right-handers,
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so a grain of truth in the idea
of the creative left-hander,
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but not much.
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A related myth that you've
probably heard of
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is that we only use
10 percent of our brains.
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This is, again, a complete myth.
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Nearly everything that we do,
even the most mundane thing,
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uses nearly all of our brains.
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That said, it is of course true
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that most of us don't use our brainpower
quite as well as we could.
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So what could we do
to boost our brainpower?
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Maybe we could listen
to a nice bit of Mozart.
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Have you heard of the idea
of the Mozart effect?
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So the idea is that listening
to Mozart makes you smarter
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and improves your
performance on I.Q. tests.
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Now again, what's interesting
about this myth
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is that although it's basically a myth,
there is a grain of truth to it.
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So the original study found that
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participants who were played
Mozart music for a few minutes
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did better on a subsequent I.Q. test
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than participants who simply
sat in silence.
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But a follow-up study recruited
some people who liked Mozart music
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and then another group of people
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who were fans of
the horror stories of Stephen King.
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And they played the people
the music or the stories.
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The people who preferred
Mozart music to the stories
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got a bigger I.Q. boost
from the Mozart than the stories,
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but the people who preferred
the stories to the Mozart music
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got a bigger I.Q. boost
from listening to the Stephen King stories
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than the Mozart music.
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So the truth is that listening
to something that you enjoy
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perks you up a bit
and gives you a temporary I.Q. boost
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on a narrow range of tasks.
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There's no suggestion that
listening to Mozart,
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or indeed Stephen King stories,
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is going to make you any smarter
in the long run.
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Another version of the Mozart myth
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is that listening to Mozart can make you
not only cleverer but healthier, too.
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Unfortunately, this doesn't
seem to be true
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of someone who listened
to the music of Mozart almost every day,
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Mozart himself,
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who suffered from gonorrhea,
smallpox, arthritis,
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and, what most people think eventually
killed him in the end, syphilis.
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This suggests that Mozart
should have bit more careful, perhaps,
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when choosing his sexual partners.
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But how do we choose a partner?
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So a myth that I have to say
is sometimes spread a bit by sociologists
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is that our preferences in a romantic
partner are a product of our culture,
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that they're very culturally specific.
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But in fact, the data don't back this up.
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A famous study surveyed people from
32 different cultures across the globe,
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from Americans to Zulus,
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on what they look for in a partner.
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And in every single culture
across the globe,
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men placed more value
on physical attractiveness in a partner
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than did women,
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and in every single culture, too,
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women placed more importance than did men
on ambition and high earning power.
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In every culture, too,
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men preferred women
who were younger than themselves,
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an average of, I think it was 2.66 years,
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and in every culture, too,
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women preferred men
who were older than them,
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so an average of 3.42 years,
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which is why we've got here
"Everybody needs a Sugar Daddy."
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So moving on from trying
to score with a partner
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to trying to score in basketball
or football or whatever your sport is.
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The myth here is that sportsmen go through
hot-hand streaks, Americans call them,
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or purple patches,
we sometimes say in England,
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where they just can't miss,
like this guy here.
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But in fact, what happens is that
if you analyze the pattern
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of hits and misses statistically,
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it turns out that it's
nearly always at random.
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Your brain creates patterns
from the randomness.
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If you toss a coin,
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a streak of heads or tails is going
to come out somewhere in the randomness,
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and because the brain likes to see
patterns where there are none,
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we look at these streaks
and attribute meanings to them
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and say, "Yeah he's really on form today,"
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whereas actually you would
get the same pattern
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if you were just getting
hits and misses at random.
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So an exception to this, however,
is penalty shootouts.
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A recent study looking
at penalty shootouts in football
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shows that players who represent countries
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with a very bad record
in penalty shootouts,
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like, for example, England,
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tend to be quicker to take their shots
than countries with a better record,
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and presumably as a result,
they're more likely to miss.
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Which raises the question
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of if there's any way that we
could improve people's performance.
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And one thing you might think about doing
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is punishing people for their misses
and seeing if that improves them.
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This idea, the effect that punishment
can improve performance,
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is what participants
thought they were testing
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in Milgram's famous learning
and punishment experiment
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that you've probably heard about
if you're a psychology student.
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The story goes that participants
were prepared to give
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what they believed to be fatal
electric shocks to a fellow participant
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when they got a question wrong,
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just because someone
in a white coat told them to.
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But this story is a myth
for three reasons.
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Firstly and most crucially, the lab coat
wasn't white, it was in fact grey.
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Secondly, the participants
were told before the study
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and reminded any time
they raised a concern,
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that although the shocks were painful,
they were not fatal
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and indeed caused
no permanent damage whatsoever.
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And thirdly, participants
didn't give the shocks
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just because someone
in the coat told them to.
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When they were interviewed
after the study,
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all the participants said
that they firmly believed
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that the learning and punishment study
served a worthy scientific purpose
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which would have
enduring gains for science
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as opposed to the momentary nonfatal
discomfort caused to the participants.
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Okay, so I've been talking
for about 12 minutes now,
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and you've probably been
sitting there listening to me,
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analyzing my speech patterns
and body language
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and trying to work out if you should
take any notice of what I'm saying,
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whether I'm telling the truth
or whether I'm lying,
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but if so you've
probably completely failed,
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because although we all think
we can catch a liar
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from their body language
and speech patterns,
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hundreds of psychological tests
over the years have shown
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that all of us, including
police officers and detectives,
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are basically at chance when it comes
to detecting lies from body language
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and verbal patterns.
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Interestingly, there is one exception:
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TV appeals for missing relatives.
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It's quite easy to predict
when the relatives are missing
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and when the appealers have in fact
murdered the relatives themselves.
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So hoax appealers are more likely
to shake their heads, to look away,
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and to make errors in their speech,
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whereas genuine appealers are more likely
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to express hope that the person
will return safely
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and to avoid brutal language.
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So, for example, they might say
"taken from us" rather than "killed."
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Speaking of which,
it's about time I killed this talk,
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but before I do, I just want
to give you in 30 seconds
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the overarching myth of psychology.
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So the myth is that psychology is just
a collection of interesting theories,
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all of which say something useful
and all of which have something to offer.
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What I hope to have shown you
in the past few minutes
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is that this isn't true.
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What we need to do is assess
psychological theories
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by seeing what predictions they make,
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whether that is that listening to Mozart
makes you smarter,
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that you learn better when information is
presented in your preferred learning style
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or whatever it is, all of these
are testable empirical predictions,
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and the only way we can make progress
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is to test these predictions
against the data
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in tightly controlled
experimental studies.
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And it's only by doing so
that we can hope to discover
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which of these theories
are well supported,
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and which, like all the ones
I've told you about today, are myths.
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Thank you.
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(Applause)