This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

Giovanni Corazza is a full-time professor at the Alma Mater Studiorum at the University of Bologna, a member of the Executive Council, and the founder of the Marconi Institute of Creativity. He teaches science and the applications of creative thinking. A quick jump out of the box, he thinks, can be more insightful than a lifetime of standard thinking.