Anastasia Dedyukhina ditched her smartphone, together with her senior international career in digital marketing, when she realized how dependent she had become on the gadget. Today she acts as a business mentor, supporting ethical tech startups, and runs Consciously Digital, helping companies and individuals be more productive and less stressed in an age of digital distraction. In her talk, Anastasia will explain why we feel the uncontrollable urge to check our smartphones all the time and share the valuable lessons she learned and the tips that helped her find the balance between her online and offline life.

Anastasia is a frequent speaker at global Internet conferences on the topics of ethical tech and digital detox, as well as marketing in the age of digital distraction. She blogs for Huffington Post about digital detox and is currently finalizing her first book on the same subject. Anastasia was born in Russia, has lived in six different countries, and has an MBA from SDA Bocconi (Italy) and NYU Stern (USA), and a PhD from Moscow State University.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx