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[upbeat music]
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JESSICA: Hi, I am Jessica Nickerson.
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And today, I'm going to be talking about
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Tana Mongeau's campaign, Booty for Biden.
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So, Tana is an influencer who got popular
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from posting insane
story times on YouTube,
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where she would talk about her life
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in the most unfiltered way possible.
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Because she has such an
authentic personality,
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she usually doesn't care what she posts,
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but recently she decided to
create an Only Fans account,
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which is a platform
mostly used by sex workers
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who post a nude in exchange for money.
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Basically a rated R
Instagram that you pay for.
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Then in September, Mongeau tweeted,
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"If you send me proof you voted for Biden,
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I'll send you a nude for free",
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then tagged her Only Fans.
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This campaign strategy
mimics a similar strategy
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used by model, Kaylen Ward,
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who people call the Naked Philanthropist.
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Ward was able to raise over $1 million
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for relief to Australia during
their tragic fire outbreak.
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The success of Kaylen Ward
had definitely inspired
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many more campaigns to
use similar techniques,
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like Tana Mongeau.
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Tana has 5.6 million
followers on Instagram,
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2.4 million on Twitter and 5.45
million YouTube subscribers.
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This means that she has the power
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to influence a lot of people,
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especially any undecided voters.
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She got a lot of hate for her posts
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with people claiming that is illegal
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and she is committing an electoral crime,
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but this can be seen as vote buying
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or offering an expenditure to any person,
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either to vote or withhold his vote,
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or to vote for or against a candidate.
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Punishments can include fines
and up to two years in prison.
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Some states are very
against a ballot selfie.
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In fact, it is illegal to
send a picture of your ballot
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in 16 states, and unclear in 13.
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Then, in an effort to save herself,
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she responded to an
Instagram comment, saying,
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"But it's like, illegal to
take photos of ballots, right"?
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To which she then
replied, "You can message
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and just say that you voted on video".
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With Tana then lowering the requirements
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to just trusting the person
claiming they voted for Biden,
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this campaign seemed like it backfired.
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Tana then went on Instagram live,
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where she talks about the
success of her campaign.
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Tana uncensored messages
are officially broken
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and the point has been made.
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I got tens of thousands of
messages of people telling me
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that they willingly voted for Joe Biden.
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And it's the best thing ever.
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You don't need my ass to make you go vote.
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So go vote because you want to see
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a change in this country, just like me.
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And thank you to everybody
who joined me today.
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Booty for Biden.
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Ah, Macy.
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You're probably really gonna hate to hear
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that on my 10 uncensored
inbox in the last hour,
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I've received over 10,000 people's proof
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voting for Joe Biden.
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I don't really know what
your comments gonna do.
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Hopefully it can get 10,000
people to vote for Trump.
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JESSICA: Even though Tana
claims to have secured
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tens of thousands of votes
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from her Booty for Biden campaign,
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we can not really see the proof
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because it is hard to
account for any people lying.
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And we all know how easy it
is to say we did something
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we didn't do.
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So, was her campaign a success?
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I mean, with a big platform like Tana's,
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it is possible that she may
have influenced some votes,
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but the success of her YouTube
channel took a bit of a hit.
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She lost 20,000 YouTube
subscribers in September.
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Because she started her
campaign in September,
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it is clear that there is a correlation
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between her subscribers
and her political view.
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Although Tana lost some
followers during the process
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of her campaign, I think it is refreshing
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to see people utilize different
campaigning strategies
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and standing up for what they believe in.
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[upbeat music]