Samantha Byrd graduated from Texas State University with two degrees in Communication Design and Advertising. After working in the graphic design and advertising world, Samantha is unable to unsee design everywhere she goes. For better or worse, it's always on the forefront of her mind as she walks through any supermarket, drives down the highway or even rummages through her cabinet. But what about those with an untrained eye? Her talk will explore how typography and font choice manipulates people's subconscious perception.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx