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♪ (industrial music) ♪
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- (girl) You know, like the real
people in the world.
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- Hmm.
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- (Culmone) One is taller
than original Barbie.
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- Hey.
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- (Culmone) One is taller...
- Mm-hmm.
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Yeah, I've read about this.
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- (girl) This one looks like my mom.
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- Aw.
- (girl) This one looks like
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my friend Non.
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- Barbie's still so influential.
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- (man) ...our future looks like,
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because this is what the world looks like.
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- (girl) It's kind of...
- Very profound.
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- (girl) ...cool to have
people look different.
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- It's about time. It's about time.
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- I read an article that
they were doing that.
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I think that's a great thing
that they're doing.
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♪ (industrial music) ♪
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- (Finebros) So had you heard
about this before today?
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- Yes.
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- Yes, I did. I haven't
seen the commercial.
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- Yes!
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Our girls suffer a lot for their image,
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and I think that's a very, very nice way
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of, you know, getting
all ethnicities out there
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so that kids feel more empowered.
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- (Finebros) Do you wish that
you had one of these Barbie dolls
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for yourself when you were a kid?
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- I would've liked that blue-hair Barbie.
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I would've played with her, for sure.
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She and Ken would've gotten
into some crazy shenanigans.
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- I wish I did. I wish I did,
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because as I look at and compare
between me and my daughter,
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my daughter has a way much
higher self-esteem than I am.
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- (Finebros) Did you ever have issues
with the way Barbie looks?
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- I was never a Barbie player.
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I was sports and so I never
paid much mind to that.
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- It's not realistic,
so there's always that.
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But other than that,
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it's just a doll.
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I didn't expect to look like G.I. Joe.
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- (Finebros) Were there Barbies
around your house growing up?
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- No, I was an only child,
so no Barbies in my household.
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- Just depends on where you are,
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what kind of household you grew up in.
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But we didn't have too many
Barbies in my household.
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- (Finebros) What are
the biggest differences
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between the dolls that existed
when you were younger
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versus these new Barbies?
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- Different ethnicities you can even see.
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- They weren't that size double-zero
waist with a big top.
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- Instead of the Barbies back then being
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created as housewives, homemakers--
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those types of jobs or tasks
that really didn't have them
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going out in the workforce back then,
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and now it's they can do anything.
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- (Finebros) So this new line
of dolls is the result
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of the Barbie being criticized
for a number of years
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for producing what people have considered
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an anatomically impossible
portrayal of women.
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Do you remember people
always having problems
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with the way she looks,
or is this a more recent thing?
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- Well...
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I wouldn't necessarily call it recent.
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I think it's been out there for a while.
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Just taken them some time
to address the situation.
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- I remember in the '80s
is when they said,
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"Okay, well, if Barbie were a real person,
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height-wise, this is what
her measurements would be,"
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and they were ridiculously off.
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- (Finebros) So have your children
ever played with Barbie dolls?
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- Yes.
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- No.
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The younger one, he has a toy
kitchen, and I'm fine with that.
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- It wasn't something
I promoted in my household,
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as far as with my kid,
'cause I didn't want them
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to really use that as an image.
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But they have cousins
that have stuff like that.
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- She never had a Barbie doll.
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Her American Girl doll--
it looked exactly like my daughter.
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So she loved it, because that's her.
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- (Finebros) What do you
think about the idea
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that now your child would be able to play
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with a Barbie doll
that has different looks?
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- Well, I think it's great.
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- It's amazing.
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- Barbie was set up to be
the "perfect woman,"
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and she's a blonde white girl.
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There's not a lot of that out there.
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- For it to just be present for her
and for it not to be like
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she has to search or it's
something special-- it just is--
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I think that is almost
more important than,
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oh, here's a little Mexican girl.
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No, here's just a girl.
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- (Finebros) Finally,
do you think the Barbie doll
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now having this new look signals a change
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in the norms of society?
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Or do you think that this
won't really make an impact?
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- It could make an impact.
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It's a good start.
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- It'll have a small impact.
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Barbie's doing it 'cause it's kinda PC.
It's politically correct.
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But it is the right thing to do,
but it took so long.
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- It will impact if only to
the sense that it does not.
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(chuckles) It is there normal
as it should be.
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♪ (upbeat theme music) ♪