Join us in this episode as we explore the groundbreaking world of lab grown diamond jewellery. Discover how these ethically crafted gems transform the luxury industry, offering sustainability, affordability, and unparalleled brilliance. From cutting-edge science to exquisite designs, we uncover why lab grown diamonds are the future of fine jewellery. Don’t miss out on this sparkling revolution!

Chapters
0:00 - Start of the podcast
02:06 - Why is a diamond given such importance?
04:45 - Why are diamonds rare?
07:10 - How are diamonds made in a lab?
08:10 - Which techniques are used for growing diamonds?
13:25 - How to identify whether a diamond is natural or lab grown?
16:30 - Lab grown diamond market situation in India
21:41 - Lab grown diamond positioning against American diamonds and other alternatives
25:05 - Unit economics of diamond jewellery
28:05 - How do local jewellers make money?
30:10 - How does buy-back work?
32:19 - Should you buy diamond jewellery online?
38:00 - Why do premium brands charge very high prices for their products?
40:12 - Can two diamonds with the same certificate differ in price?
42:49 - Resale value of lab-grown diamonds
46:38 - Why did you start Earthly Jewels?
51:02 - What problem does Earthly Jewels solve?
52:31 - Does a low price mean low quality?
54:19 - Would you ever buy a natural diamond?
56:57 - Which product category is your favorite?
58:22 - Is Earthly Jewels India's best destination for solitaire rings?
01:00:20 - Tips for buying engagement rings online
01:04:31 - Is lab grown gold possible in the future?
01:07:40 - Should you buy jewellery on EMI?
01:10:15 - Will the natural diamond market die?
01:12:47 - Any customer stories you would like to share?

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Earthly Jewels is an Indian D2C brand specializing in lab grown diamond rings and jewelry. We are experts in offering exquisite collection of lab grown diamond solitaire engagement rings.

Visit: https://earthlyjewels.co

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