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What we're getting wrong in the fight to end hunger

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    In June of 2017,
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    I volunteered with a group
    at a local food pantry
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    on the south side of my home city
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    in Atlanta, Georgia.
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    It was a Friday afternoon,
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    the day of their weekly food giveaway.
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    And as I drove up,
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    I saw people beginning to arrive,
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    many with their rolling carts in tow,
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    prepared to receive
    their food supply for the week.
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    As I was walking in the door,
    there were about 40 people outside
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    waiting in line.
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    And I was so excited,
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    because there are very few things
    I enjoy more than giving back.
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    But then, as I entered the room where
    the volunteer meeting was taking place,
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    I immediately realized:
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    we weren't about to give
    these people any real meals.
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    We were essentially just giving them food.
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    I took my place on the assembly line,
    where -- get this --
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    I was in charge of making sure
    that the Weight Watchers Ding Dongs
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    made it into every family's bag.
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    As the bags started to come around,
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    I'm thinking to myself:
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    What on earth are we doing here?
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    Each bag contained
    two 20-ounce diet Snapples,
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    a gallon of barbecue sauce,
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    a bag of Kettle potato chips,
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    a box of superhero-shaped
    vegetable-enriched macaroni noodles,
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    a box of Belvita breakfast bars,
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    a can of refried beans,
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    a can of sweet peas,
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    a miniature can of corn,
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    I can't forget about those Ding Dongs,
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    and french fried green onions,
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    you know, the kind that go
    on top of a green bean casserole.
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    And that was it.
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    We made over a hundred
    of those bags that day,
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    and people indeed
    stood in line to receive one.
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    But a feeling came over me;
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    I felt bad and a little angry.
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    It was like, how could I even feel good
    about the work that I was doing
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    when I knew for a fact
    that not one meal was to come
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    from the food we had just given
    to over 100 families?
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    I mean, who wants to have
    a meal with barbecue sauce and Ding Dongs?
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    (Laughter)
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    And the reality is,
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    I've been part
    of this process all my life.
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    I've participated in food drives,
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    I've collected cans since I was a kid,
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    I've donated in the grocery store
    more times than I can count,
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    I've volunteered at shelters,
    I've worked in food pantries,
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    and I'm sure, like me,
    so many of you have, too.
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    In 2013, I even created
    a pop-up restaurant,
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    called Sunday Soul.
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    And I rented tables and chairs and linens
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    and I printed out menus
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    and I took these experiences to alleyways,
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    underneath bridges and in parks
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    to allow people that were
    experiencing homelessness
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    to dine with dignity.
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    So I've invested in this fight
    for quite some time.
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    In almost every major US city,
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    the food bank is viewed
    as a beloved community institution.
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    Corporations send volunteers down
    on a weekly basis
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    to sort through food items
    and make boxes of food for the needy.
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    And can drives --
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    they warm the hearts of schools
    and office buildings that participate
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    and fill the shelves of food banks
    and food pantries across the nation.
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    This is how we work to end hunger.
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    And what I've come to realize
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    is that we are doing hunger wrong.
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    We are doing the same things
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    over and over and over again
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    and expecting a different end result.
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    We've created a cycle
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    that keeps people dependent on food banks
    and pantries on a monthly basis
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    for food that is often not well-balanced
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    and certainly doesn't provide them
    with a healthy meal.
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    In the US, our approach to doing good,
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    or what we call "charity,"
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    has actually hindered us
    from making real progress.
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    We're educating the world
    on how many people are food insecure.
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    There are television commercials,
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    billboards,
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    massive donations,
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    the engagement of some
    of our biggest celebrities in the fight.
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    But the ever-present reality is that,
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    even with all of this work,
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    millions of people are still going hungry.
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    And we can do better.
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    Globally, 821 million people are hungry.
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    That's one in nine people on this planet.
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    And here in the United States,
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    nearly 40 million people
    experience hunger every single year,
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    including more than 11 million children
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    that go to bed hungry every night.
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    Yet, we're wasting more food
    than ever before --
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    more than 80 billion pounds a year,
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    to be exact.
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    The EPA estimates that food waste
    has more than doubled
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    between 1970 and 2017,
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    and now accounts for 27 percent
    of everything in our landfills.
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    And as this food sits,
    it gradually rots
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    and produces harmful methane gas,
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    a leading contributor
    to global climate change.
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    We have the waste of the food itself,
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    the waste of all the money associated
    with producing this now-wasted food
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    and the waste of labor
    with all of the above.
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    And then there's the social inequity
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    between people who really
    need food and can't get it
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    and people who have too much
    and simply throw it away.
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    All of this made me realize
    that hunger was not an issue of scarcity,
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    but rather a matter of logistics.
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    So in 2017, I set out
    to end hunger using technology.
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    After all, food delivery apps
    had begun to explode on the scene,
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    and I thought surely we can
    reverse-engineer this technology
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    and get food from businesses
    like restaurants and grocery stores
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    and into the hands of people in need.
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    I believe that technology and innovation
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    have the power to solve real problems,
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    especially hunger.
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    So in 2017, I created an app
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    that would inventory everything
    that a business sells
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    and make it super easy for them
    to donate this excess food
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    that would typically go to waste
    at the end of the night.
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    All the user has to do now
    is click on an item,
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    tell us how many they have to donate,
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    and our platform calculates
    the weight and the tax value
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    of those items at time of donation.
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    We then connect with local drivers
    in the shared economy
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    to get this food picked up
    and delivered directly to the doors
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    of nonprofit organizations
    and people in need.
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    I provided the data and the analytics
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    to help businesses reduce
    food waste at the source
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    by letting them know the items
    that they waste repeatedly
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    on a regular basis,
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    and they even saved millions of dollars.
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    Our mission was simple:
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    feed more, waste less.
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    And by 2018, our clients included
    the world's busiest airport,
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    Atlanta's Hartsfield-Jackson,
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    and we were working
    with brands and corporations
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    like Hormel, Chick-fil-A, and Papa John's.
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    We even had the opportunity
    to work with the NFL for Super Bowl LIII.
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    And over the last two years,
    we've worked with over 200 business
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    to divert more than two million pounds
    of edible food from landfills
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    into the hands of people
    that needed it most.
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    (Applause)
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    Thank you.
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    (Applause)
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    This has accounted
    for about 1.7 million meals
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    and allowed us to start to expand
    our efforts to other cities,
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    like Washington, DC, Chicago,
    Miami, Philadelphia and more.
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    That's just one approach
    that actually tackles the problem.
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    Another was the launch
    of our pop-up grocery stores.
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    We recover excess food from businesses
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    and set up free community grocery stores
    right in the middle of food deserts.
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    We bring out a chef,
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    and we do on-site taste-testings and allow
    families to leave with recipe cards.
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    We give every family reusable grocery bags
    and allow to simply shop
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    minus the price tag.
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    We wanted to give people access to meals
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    and not just food.
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    We wanted to change the way that we think
    and work to solve hunger in this country,
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    get people to believe
    that we can solve hunger,
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    not as a nonprofit,
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    not as a food bank,
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    but as a social enterprise,
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    with the goal of reducing waste
    and ending hunger.
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    But it hasn't been as easy as I thought
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    to change the narrative
    and the thought process
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    on how we think that hunger can be solved.
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    In 2016, France became the first country
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    to ban supermarkets
    from throwing away unused food.
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    Instead, they must donate it,
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    and they're fined if they don't.
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    Yes.
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    (Applause)
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    In 2017, Italy followed suit,
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    becoming the second European nation
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    to pass an anti-food-waste ban.
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    And they stated it so simply
    as it was passed through legislation:
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    "We have millions of pounds
    of good food going to waste,
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    and we have poor people
    that are going hungry."
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    That simple.
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    Denmark now has a mandated
    food waste grocery store.
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    It's named Wefood.
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    They recover excess food
    from local grocery stores
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    and sell it at up to
    a 50 percent off discount.
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    They then use all the proceeds
    and donate it to emergency aid programs
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    and social need issues
    for the people in need.
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    It has been hailed as
    "the Goodwill of grocery."
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    And last year, the world got its first
    pay-what-you-can grocery store,
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    when Feed it Forward opened in Toronto.
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    Their shelves remain stocked
    by recovering excess food
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    from major supermarkets
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    and allowing families
    to simply pay what they can
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    at their grocery store.
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    This is amazing.
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    This innovation we need more of.
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    Everyone can take on the roles
    of changing the attitudes
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    about how we solve hunger.
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    When we think of how we've allowed
    innovation and technology
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    to change our lives,
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    from how we communicate with each other
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    to how we view our entertainment
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    to how we even receive food,
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    it's amazing that we haven't
    solved hunger yet.
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    We literally have cars
    that can drive themselves
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    and millions of people
    that cannot feed themselves.
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    With millions of dollars being donated
    to end food insecurity,
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    we should've solved hunger years ago.
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    And I asked myself --
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    (Applause)
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    I asked myself, why can't we
    escape this vicious cycle?
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    Why haven't we solved this problem?
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    I remember meeting with investors
    and pitching the idea,
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    trying to raise funds for my business,
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    and one of them said to me
    in true seriousness,
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    "Hunger is already being solved,"
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    as if millions of people weren't going
    to go to bed hungry that very night,
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    and as if there was nothing else to do.
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    And the reality is,
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    one would think
    that hunger is being solved,
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    but the truth is, it's being worked on.
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    If we really want to solve hunger,
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    then we have to change
    the way we've been doing it.
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    The same actions will always
    garner the same results.
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    There are hundreds of social
    entrepreneurs all over the world.
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    They have a focus to solve
    really big problems, like hunger,
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    but they'll never get the same support
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    that we give national hunger-fighting
    organizations and food banks.
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    But, if given the opportunity,
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    they have the ability to foster insight
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    and perhaps be forward-thinking enough
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    to solve this problem.
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    That's why I'm traveling the world
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    and I'm really talking about
    what hunger looks like in America
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    and explaining the difference between
    giving people access to food
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    and access to meals.
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    I've been meeting
    with city council members
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    and city organizers across the US
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    and telling them that technology
    indeed does have the power
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    to connect businesses with surplus food
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    to people in need,
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    and explaining to them
    what a meal can actually mean to a family.
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    I've been meeting with school boards
    and school districts
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    to talk about how we feed hungry children,
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    and health care organizations,
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    sharing the message that food is health,
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    and food is life,
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    and that, by solving hunger,
    we can solve so many more problems.
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    So if we want to know
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    that we don't live in a nation
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    where perfectly good food goes to waste
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    when our neighbors don't have food to eat,
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    then we need to change the laws.
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    We need to introduce new policies,
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    and, most importantly, we need to change
    our minds and our actions.
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    Food drives are fine.
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    Food banks serve a huge purpose.
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    And yes, sometimes I like Ding Dongs, too.
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    But the reality is that food drives
    do not solve hunger.
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    And if we're smart
    about connecting the dots
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    that are right in front of our noses,
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    we can do far more than give a family
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    a box of superhero-shaped
    vegetable-enriched macaroni noodles
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    and a gallon of barbecue sauce
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    to feed themselves.
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    Instead, we can
    give them back their dignity.
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    Perhaps we can increase
    school attendance in schools.
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    We can improve the health
    outcomes for millions.
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    And, most importantly, we can reduce
    food waste in our landfills,
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    creating a better
    environment for all of us.
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    The thing I love most is that
    we can feel good about it in the process.
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    If we solve hunger,
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    we have nothing to lose
    and everything to gain.
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    So let's do it.
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    Thank you.
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    (Applause)
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    Thank you.
Title:
What we're getting wrong in the fight to end hunger
Speaker:
Jasmine Crowe
Description:

more » « less
Video Language:
English
Team:
closed TED
Project:
TEDTalks
Duration:
12:11

English subtitles

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