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Component Tracking in DoubleClick Studio

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    OWEN CORSO: Hello, and welcome
    to this Google Web Designer
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    video tutorial.
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    I'm Owen Corso from
    Google, and today we're
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    going to cover video
    component usage and tracking.
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    I've already created a file
    containing a video component,
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    a YouTube video component,
    and a carousel gallery.
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    Simply by adding the GWD
    components to the stage,
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    standard tracking for
    each is automatically
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    added to the code.
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    First, we'll review what
    I've set up in the GWD file,
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    and then we'll take a look
    at how it appears in Studio.
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    Click on the video
    component on the stage
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    and expand the
    Properties accordion.
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    You'll see that I gave the
    component an identifiable name
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    so I can accurately find
    it when assigning events.
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    I have a local MP4
    file as the video
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    and used the default controller.
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    Now let's click on the
    YouTube video component.
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    And I see that I gave
    it an identifiable name,
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    and I have the full
    video URL listed
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    to identify which
    video to pull in.
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    Lastly, I have a carousel
    with a unique name
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    and have added
    four images to it.
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    Let's collapse that panel
    and expand the Events panel.
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    Here you see a
    long list of events
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    that I have added to facilitate
    tracking and navigation.
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    All of the tracking metrics here
    will appear in the Studio UI
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    once I upload the files.
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    I will walk through
    adding a custom counter.
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    First, click on the plus
    button in the events panel.
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    Next select the instance you
    want to add the tracking to.
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    I will select the carousel.
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    Next I select Carousel.
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    In Action, click DoubleClick
    component (changed to: Google Ad) and then incremental
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    counter.
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    Receiver is GWD Ad.
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    And in the
    Configuration panel, we
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    enter the metrics ID
    we want for tracking.
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    Before I hit Save
    for this example,
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    I want to check the Is
    Cumulative check box.
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    When I check this box, it
    means that the creative
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    will track every time
    I click this button.
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    When you uncheck it,
    the counter will only
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    track once per impression.
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    This option prevents
    a single user
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    from clicking multiple times
    and skewing the metrics.
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    If you just want to see if
    something was interacted with,
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    I suggest unchecking this box.
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    If you want to see every
    click, then check it.
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    Now, I'll go ahead and hit Save.
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    Again, all of the
    code is automatically
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    added in based on
    what we just did here.
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    Now let's jump over to the
    Studio UI and take a look.
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    After the files are
    uploaded, you'll
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    be able to click on
    the Edit Event circle
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    to see what the ad is tracking.
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    I have 14 custom
    counters that will
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    be tracked in this ad as well as
    quite a few standard counters.
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    As I rollover, you
    can see that there's
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    a pencil icon that pops up that
    I can edit some of the events
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    properties, such as changing
    the name that will appear
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    for tracking or
    changing an exit URL.
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    Once I'm happy
    with the tracking,
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    I navigate to the preview
    screen and a simulation of my ad
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    will appear.
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    Click on the Show Details button
    to see all of the events fire
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    as you interact with the ad.
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    You can watch them
    fire off one by one
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    and identify any which
    are not working correctly.
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    If you find a broken one, you
    will go back and fix it in GWD
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    and then upload the
    assets to Studio again.
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    That covers the basics
    of component tracking.
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Title:
Component Tracking in DoubleClick Studio
Description:

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Duration:
03:44

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