This tennis icon paved the way for women in sports

Billie Jean King: Hi, everyone!

(Applause)

Thanks, Pat.

Thank you!

Getting me all wound up, now!

(Laughter)

Pat Mitchell: Good!

You know, when I was watching
the video again of the match,

you must have felt like

the fate of the world's women

was on every stroke you took on that.

Were you feeling that?

BJK: First of all, Bobby Riggs --

he was the former number one player,
he wasn't just some hacker, by the way --

he was one of my heroes and I admired him.

And that's the reason I beat him,
actually, it's because I respected him.

(Laughter)

It's true, my mom and dad, always said:
"Respect your opponent,

and never underestimate them, ever."

And he was correct --
he was absolutely correct.

But I knew it was about social change,

and I was really nervous about
whenever we announced it,

and I felt like the whole world
was on my shoulders.

And I thought, "If I lose, it's going
to put women back 50 years, at least."

Title IX had just been passed
the year before -- June 23, 1972,

and women's professional tennis --

there were nine of us who signed
a one-dollar contract in 1970 --

now remember the match is in '73.

So we were only in our
third year of having a tour

where we could actually play, have a place
to compete and make a living.

So there were nine of us that signed
that one-dollar contract.

And our dream was for any girl,
born any place in the world --

if she was good enough --

there would be a place for her to compete
and for us to make a living.

Because before 1968,
we made 14 dollars a day,

and we were under
the control of organizations.

So we really wanted
to break away from that.

But we knew it wasn't really about
our generation so much,

we knew it was about
the future generations.

We do stand on the shoulders of the people
that came before us, there is no question.

But every generation
has the chance to make it better.

That was really on my mind.

I really wanted to start matching the
hearts and minds to Title IX.

Title IX, in case anybody doesn't know --

which a lot of people don't
probably know --

any federal funds given to
a high school, college or university,

either public or private,

had to finally give equal monies
to boys and girls.

And that changed everything.

(Applause)

So you can have a law,

but it's changing the hearts
and minds to match up with it.

That's when it really rocks, totally.

So that was on my mind.

I wanted to start that change
in the hearts and minds.

But two things came out of that match.

For women: self-confidence, empowerment.

They actually had enough nerve
to ask for a raise.

Some women have waited 10,
15 years to ask,

I said, "More importantly,
did you get it?"

(Laughter)

And they did!

And for the men:

a lot of the men today don't realize it,

but if you're in your 50s, 60s
or whatever, late 40s,

you're the first generation of men
of the Women's Movement --

whether you like it or not!

(Laughter)

(Applause)

And for the men,

what happened for the men,
they'd come up to me --

and most times, the men are the ones
who have tears in their eyes,

it's very interesting.

They go, "Billie, I was very young
when I saw that match,

and now I have a daughter,

and I'm so happy I saw that
as a young man."

And one of those young men,
at 12 years old, was President Obama,

and he actually told me that
when I met him, he said:

"You don't realize it,
but I saw that match at 12,

and now I have two daughters and it has
made a difference in how I raise them."

So both men and women got a lot
out of it but, different things.

PM: And now there are generations --
at least one or two --

who have experienced the equality

that Title IX and other fights
along the way made possible.

And for women, there are generations
who have also experienced teamwork.

They got to play team sports
in a way they hadn't before.

So you had a legacy already built
in terms of being an athlete,

a legacy of the work you did to lobby
for equal pay for women athletes

and the Women's Sports Foundation.

What now are you looking to accomplish

with The Billie Jean King
Leadership Initiative?

BJK: I think it goes back
to an epiphany I had at 12.

At 11, I wanted to be the number one
tennis player in the world,

and a friend had asked me to play
and I said, "What's that?" --

tennis was not in my family --
basketball was, other sports.

Fast forward to 12 years old,

(Laughter)

I'm finally starting to play in
tournaments where you get a ranking --

you know, at the end of the year.

So I was daydreaming
at the Los Angeles Tennis Club,

and I started thinking about my sport
and how tiny it was, but also

that everybody who played
wore white shoes, white clothes,

played with white balls --
everybody who played was white.

And I said to myself, at 12 years old,
"Where is everyone else?"

And that just kept sticking in my brain.

And that moment

I promised myself I'd fight
for equal rights and opportunities

for boys and girls, men and women,
the rest of my life.

And that tennis, if I was fortunate
enough to become number one --

and I knew, being a girl,
it would be harder to have influence,

already at that age --

that I had this platform.

And tennis is global.

And I thought, "You know what?

I've been given an opportunity
that very few people have had."

Now, I didn't know if I was going
to make it, this was only 12.

I sure wanted it --

but making it's a whole other discussion.

I just remember I promised myself,
and I really try to keep my word.

That's who I truly am,
just fighting for people.

And, unfortunately, women have had less,

and we are considered less.

And so my attentions,
where did they have to go?

It was just ... you have to --

And also learn to stick up for yourself,

hear your own voice.

You hear the same words keep
coming out all the time,

and I got really lucky because
I really had an education.

And I think if you can
see it you can be it,

you know -- if you can see it,
you can be it.

You look at Pat,
you look at other leaders,

you look at these speakers,
look at yourself,

because everyone --

everyone --

can do something extraordinary.

Every single person.

PM: And your story, Billie,
has inspired so many women everywhere.

Now with the Billie Jean King
Leadership Initiative,

you're taking on an even bigger cause.

Because one thing we hear a lot about
is women taking their voice,

working to find their way into
leadership positions.

But what you're talking about
is even bigger than that.

It's inclusive leadership.

And this is a generation that has grown up
thinking more inclusively --

BJK: Isn't it great?
Look at the technology!

It's amazing how it connects us all!
It's about connection.

It's simply amazing
what's possible because of it.

But the Billie Jean King
Leadership Initiative

is really about the workforce mostly,
and trying to change it,

so people can actually go to work

and be their authentic selves.

Because most of us have two jobs.

One, to fit in --
I'll give you a perfect example --

an African American woman
gets up an hour earlier to go to work,

straightens her hair in the bathroom,

goes to the bathroom probably
four, five, six times a day

to keep straightening her hair,
to keep making sure she fits in.

So she's working two jobs.

She's got this other job,
whatever that may be,

but she's also trying to fit in.

Or this poor man who kept his diploma --

he went to University of Michigan --

but he never would talk about
his poverty as a youngster, ever,

just would not mention it.

So he made sure they saw
he was well educated.

And then you see a gay guy
who has an NFL --

which means American football
for all of you out there,

it's a big deal, it's very macho --

and he talked about football all the time

because he was gay and
he didn't want anybody to know.

So it just goes on and on.

So my wish for everyone is to be able
to be their authentic selves 24/7,

that would be the ultimate.

And we catch ourselves, I mean,
I catch myself to this day.

Even being gay I catch myself,
you know, like,

(Gasp)

A little uncomfortable,
a little surge in my gut,

feeling not totally
comfortable in my own skin.

So, I think you have to ask yourself --

I want people to be themselves,
whatever that is, just let it be.

PM: And the first research that the
Leadership Initiative did showed that --

these examples that you just used --

that many of us have the problem
of being authentic.

But what you've just looked at
is this millennial generation,

who have benefited from all these
equal opportunities --

which may not be equal
but exist everywhere --

BJK: First of all, I'm really lucky.

Partnership with Teneo,
a strategic company that's amazing.

That's really the reason
I'm able to do this.

I've had two times in my life

where I've actually had men
really behind me with power.

And that was with the old days with
Philip Morris with Virginia Slims,

and this is the second time
in my entire life.

And then Deloitte --

the one thing I wanted was data, facts --

so Deloitte sent out a survey,

and we're around over 4,000 now,
people who have answered,

and we're continuing in the workplace.

And what they feel,
what the millennials feel?

Well, they feel a lot, but what
they're so fantastic about is --

you know, our generation was like,
"Oh, we're going to get representation."

So if you walk into a room you see
everybody represented.

That's not good enough anymore,
which is so good!

So the millennials are fantastic --

they want connection, engagement.

They just want you to tell us what
you're feeling, what you're thinking,

and get into the solution --
they're problem solvers --

and of course, you've got
the information at your fingertips

compared to when I was growing up.

PM: What did the research show
you about millennials?

Are they going to make a difference?

Are they going to create a world where
there is really an inclusive work force?

BJK: Well, in 2025, 75 percent
of the global workforce

is going to be millennials.

So I think they are going
to help solve problems.

I think they have
the wherewithal to do it.

I know they care a lot.

They have big ideas and they
can make big things happen.

I want to stay in the now
with the young people,

I don't want to get behind.

(Laughter)

PM: I don't think there's any chance!

But what you found out
in the research about millennials

is not really the experience that a lot
of people have with millennials.

BJK: No, well, if we want to talk --
OK, I've been doing my little mini survey.

I've been talking to the Boomers,
who are their bosses, and I go,

"What do you think about the millennials?
I'm pretty excited!"

Like, it's good.

And they get this face --

(Laughter)

"Oh, you mean the 'Me Generation'?"

(Laughter)

And I say, "Do you really think so?
I do think they care about environment

and all these things."

And they go, "Oh, Billie,

they cannot focus."

(Laughter)

They actually have proven that the average
focus for an 18 year old is 37 seconds.

(Laughter)

They can't focus.

And they don't really care.

I just heard a story the other night:

she owns a gallery
and she has these workers,

she gets a text from one of the workers --

she's like an intern, she's
just starting -- she goes,

"Oh, by the way, I'm going to be late
because I'm at the hairdresser's."

(Laughter)

So she arrives, and this boss says,

"What's going on?"

And she says, "Oh, I was late,
sorry, how's it going?"

She says, "Well, guess what?
I'd like you leave, you're finished."

She goes, "OK".

(Laughter)

"No problem!"

I know, but that's what
scares the boomers --

I'm just telling you --
so I think it's good for us to share.

(Laughter)

No, it is good for us to share

because we're our authentic self
and what we're really feeling

and we've got to take it
both ways, you know?

But I have great faith because --

if you've been in sports like I have --

every generation gets better.

It's a fact.

With the Women's Sports Foundation
being the advocates for Title IX still,

because we're trying to keep protecting
the law because it's always --

it's in a tenuous position always --

so we really are concerned,

and we do a lot of research.

That's very important to us.

And I want to hear from people.

But we really have to protect what
Title IX stands for worldwide.

And you heard President Carter
talk about how Title IX is protected.

And do you know that every single lawsuit

that girls, at least in sports,
have gone up against --

whatever institutions --

has won?

Title IX is there to protect us.

And it is amazing.

But we still have to get
the hearts and minds --

the hearts and minds
to match the legislation is huge.

PM: So what gets you up every morning?

What keeps you sustaining your work,

sustaining the fight
for equality, extending it,

always exploring new areas,
trying to find new ways ... ?

BJK: Well, I always drove my parents crazy
because I was always the curious one.

I'm highly motivated.

My younger brother was
a Major League Baseball player.

My poor parents did not care
if we were any good,

(Laughter)

And we just, we drove them crazy
because we pushed,

we pushed because
we wanted to be the best.

And, I really --

I think it's because of what I'm hearing
today at TED Talks,

I think to listen to
these different women,

to listen to different people,

to listen to President Carter.

He's 90 years old, by the way,

and he we was throwing these figures
out that I would never --

I'd have to go,

"Excuse me, wait a minute, I need
to get a list out of these figures."

He was rattling off --
I mean, that's amazing, I'm sorry.

PM: He's an amazing man.

(Applause)

BJK: And then you're going to have
President Mary Robinson,

who's a former president --

Thank you, Irish! 62 percent! LGBTQ! Yes!

(Applause)

Congress is voting in June
on same-sex marriage,

so these are things that for some
people are very hard to hear.

But always remember,
every one of us is an individual,

a human being with
a beating heart, who cares

and wants to live their authentic life.

OK? You don't have to agree with somebody,
but everyone has the opportunity.

I think we all have an obligation

to continue to keep moving
the needle forward, always.

And these people have been so inspiring.

Everyone matters.

And every one of you is an influencer.

You out there listening, out there
in the world -- plus the people here --

every single person's an influencer.

Never, ever forget that. OK?

So don't ever give up on yourself.

PM: Billie, you have been
an inspiration for us.

BJK: Thanks, Pat!

(Applause)

Thanks, TED!

(Applause)

Thanks a lot!