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♪ (suspensful music) ♪
(waves crashing)
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♪ (suspensful music) ♪
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- As a crowd, the patterns we make
are incredibly predictable.
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Even as individuals,
our actions are controlled by the code.
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And by untangling chaotic systems
like the weather,
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we've uncovered evidence of the code
in what we once thought of
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as impossibly complex.
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When we look at things
from a different angle,
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surprising patterns emerge.
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Patterns that can reveal
defining truths about ourselves,
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and our future.
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In 1906, an unfortunate cow
laid down its life
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for a place in mathematical history.
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- 1, 2, 264, 417.
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- The cow was the subject
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of a guess-the-weight competition
at a village fair.
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The lucky person who came closest
would win the slaughtered animal's meat.
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- 1,020; 2,134.
- The amazing thing was,
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nobody guessed correctly.
- 3,570.
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- And yet, everybody got it right.
- 4,509; 4,510.
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- To show you how they did it,
I'm not going to use a cow,
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I'm going to use a jar of jelly beans.
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- Four hundred and fifty.
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- Eight hundred.
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- Twelve thousand.
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- Seven thousand.
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- How many jelly beans
do you think there are in this jar?
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- Fifty-- eighty thousand.
- Eighty thousand?
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- No, actually, 50,000.
- Fifty thousand? Okay.
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- It's incredibly difficult for anyone
to guess how many jelly beans there are.
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I asked 160 people, and most
were way off the mark.
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Everything from 400 right up to
50,000 beans.
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In fact, only four people got anywhere
near the correct answer of 4,510.
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- One thousand five hundred plus...
(overlapping voices)
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- But if I add all the answers together
and take the average,
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I'll get the combined guess
of the entire group.
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(overlapping voices)
- ...plus a thousand, plus five thousand.
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- Which gives a grand total of
722,383.5.
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Somebody thought there was
half a bean in there.
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Now there were 160 guesses made,
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so let's see how close
they are collectively.
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Wow. That's extraordinary.
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You remember, there were 4, 510.
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The average guess,
to the nearest bean, is 4,515.
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I mean, I thought it would be close,
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but I didn't think it'd be that close.
That is ridiculous.
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So although we had guesses that were
all over the place,
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up in thirty thousands,
right down in the four hundreds,
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collectively, we get something
which is just 0.1% away
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from the real number of beans in there.
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So, as individuals,
the guesses are just that, guesses.
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But when you take them collectively,
they become something else entirely.
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(overlapping voices)
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- What tends to happen is that,
more or less,
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as many people will underestimate
the number of jelly beans
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as overestimate it.
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(overlapping voices)
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A few people will be way off the mark
either way, but that doesn't matter.
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Provided you ask enough people,
the errors should cancel each other out.
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- The accuracy of the group
is far greater than the individual.
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We call this the wisdom of the crowd.