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Our world has many superheroes.
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But they have the worst of all superpowers:
invisibility
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For example, Catadores,
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workers who collect recyclable materials for a living
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Catadores emerge from social inequlity
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unemployment, and the abundance of solid waste
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from the deficiency of the waste
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collection system
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cat adores provide a heavy, honest and essential work
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that benefits the entire population
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but they are not acknowledged for it
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here in brazil, they collect
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90 percent of all the waste
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that's actually recyclced
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most of the catadores work independentally
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picking waste on the streets
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and selling to junk yards
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at very low prices
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they may collect over 300 kilos
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in their bags, shopping carts
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bicycles, and cajosas
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cajosas are carts built from wood or metal
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and found in several streets in brazil.
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much like graffiti and street art
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and this is how i first these marganizalised
superheroes
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i am a graffiti artist and activist
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and my art is social, environmental and political
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in nature
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in 2007, i took my work beyond walls
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and onto the cajosas
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as a new word of support for my message
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but at this time, giving voice to the catadores
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by adding art in humor to the cause
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it became more appealing
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which helped call attention
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to the catadores
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and improve their self esteem
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and now they are famous on the street
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on mass media, in social
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the thing is,
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i plunged into this universe
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and have not stopped working since
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i have painted over 200 cajosas
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in many cities
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and have been invited to do exhibitions and trips
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worldwide
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and then i realized that cat adores in their invisibility
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are not exclusive to brazil
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i met them in argentina, chile, bolivia
south africa, turkey
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and even developed countries such as
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united states
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and japan
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and this was when i realized
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that i need to
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have more people join the cause
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it's a big challenge
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then, i created a collaborative movement
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called pimp my carroja
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A large crowd fund event
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(Applause)