REACT AROUND THE WORLD?!?! (Special Announcement)

- Hello, everyone.

We are very excited to bring
you an announcement today.

- It's a REALLY big announcement, Benny.

- (Benny) Our company has grown
so much over the years,

and we are so grateful to have
experienced this with all of you,

who've been with us for years,

as well as new people who join
the Fine family every day.

- And it's because of all your support
that we're now announcing

this big thing that will bring
us closer than ever before

by creating a new way for us
to create content together.

This is not only a huge step
for our company

but for the entire global media industry.

- (Benny) Ever since React first
debuted over five years ago,

we saw the impact of the series.

The franchise has grown
beyond our wildest imagination,

and it's been humbling to see
the impact it's had on the world.

- (Rafi) We strive with React
to be making episodes

that will not just be interesting
and entertaining now

but live on forever as a time capsule
even 100 years from now

that people can look back
at what various generations

were saying about culture
and the issues of our time.

- So you're wasting your time
going on the Internet,

going to the comments,

and typing some racial slur
for a Cheerios commercial.

- But what has been missing
is how to expand React further

to communities across the world,
which we know for years

is something all of you have
wanted and we wanted too.

- (Rafi) We've realized that
the way to make that happen

is by having the people

who helped React become
a global phenomenon

be the ones to make the shows
with us, and that's all of you.

- We're excited to announce React World,

which is a first-of-its-kid program

that allows people and companies

to license all our popular shows online

so that anyone, even
you watching right now,

can create your own
versions in a fully legal way

and be part of a new and
exciting global community.

- In entertainment industry terms,

when you create a version of a show

based on someone else's format,
this is called "licensing,"

which many TV shows have done over time.

For example, Britain's Got Talent
and America's Got Talent.

It's the same show format

but licensed legally to be
created in other locations.

So with React World,
we've created a new way

to license formats in the digital age.

- (Benny) And unlike in TV,

where you have to pay
huge amounts upfront,

we're providing a license
with no upfront fees.

Instead, we're sharing revenue with you

after you start uploading.

Along with a license,
we're gonna be giving you

a bunch of resources to help you
create the shows, make money,

and get featured and promoted
by us in various ways.

Find out more in the links below.

- Part of why we believe
this initiative is important

is due to witnessing many
creators, ourselves included,

having their shows and formats

blatantly stolen by companies and people,

both online and on television.
And we implore everyone

not to support those
companies and channels.

When you notice someone
ripping someone's format off,

don't stand for it.

- We have been creating shows
online for nearly 12 years.

And as YouTube and web
entertainment has evolved,

we've seen the support of ethos
of what so many of us pioneered

start going away. As digital media
has become more corporate,

the spirit of wanting to do things

differently than traditional
Hollywood is starting to dissipate.

But our company
has never lost that spirit.

- (Rafi) With React World,
we're providing a way for people

to make their own versions
of our shows and do it with us.

By licensing our formats and
trademarks, everyone will know

that you're doing this legally
with our company's guidance.

- We are so motivated for this.

To know that our formats
can inspire millions of people

and open that up for all of you
to have the chance to do the same

is as exciting as anything
we have ever done before.

And we look forward to the time

when we can look back to this moment,

to this video with all of you,

knowing that this was
when we all stood together,

changed the way things were done,

and created this first-of-its-kind
global community.

- So if you're interested
in creating your own version

of any of our React formats--

which if you don't, then
what is wrong with you?--

click the link, get the information,
and sign up today.

We can't wait to work with so many of you

and change the world together.

♪ (end music) ♪