< Return to Video

REACT AROUND THE WORLD?!?! (Special Announcement)

  • 0:00 - 0:01
    - Hello, everyone.
  • 0:01 - 0:03
    We are very excited to bring
    you an announcement today.
  • 0:03 - 0:05
    - It's a REALLY big announcement, Benny.
  • 0:05 - 0:08
    - (Benny) Our company has grown
    so much over the years,
  • 0:08 - 0:10
    and we are so grateful to have
    experienced this with all of you,
  • 0:10 - 0:11
    who've been with us for years,
  • 0:11 - 0:14
    as well as new people who join
    the Fine family every day.
  • 0:14 - 0:17
    - And it's because of all your support
    that we're now announcing
  • 0:17 - 0:20
    this big thing that will bring
    us closer than ever before
  • 0:20 - 0:23
    by creating a new way for us
    to create content together.
  • 0:23 - 0:25
    This is not only a huge step
    for our company
  • 0:25 - 0:28
    but for the entire global media industry.
  • 0:28 - 0:31
    - (Benny) Ever since React first
    debuted over five years ago,
  • 0:31 - 0:32
    we saw the impact of the series.
  • 0:32 - 0:35
    The franchise has grown
    beyond our wildest imagination,
  • 0:35 - 0:37
    and it's been humbling to see
    the impact it's had on the world.
  • 0:37 - 0:40
    - (Rafi) We strive with React
    to be making episodes
  • 0:40 - 0:42
    that will not just be interesting
    and entertaining now
  • 0:42 - 0:46
    but live on forever as a time capsule
    even 100 years from now
  • 0:46 - 0:48
    that people can look back
    at what various generations
  • 0:48 - 0:51
    were saying about culture
    and the issues of our time.
  • 0:51 - 0:53
    - So you're wasting your time
    going on the Internet,
  • 0:53 - 0:54
    going to the comments,
  • 0:54 - 0:58
    and typing some racial slur
    for a Cheerios commercial.
  • 0:58 - 1:00
    - But what has been missing
    is how to expand React further
  • 1:00 - 1:03
    to communities across the world,
    which we know for years
  • 1:03 - 1:05
    is something all of you have
    wanted and we wanted too.
  • 1:05 - 1:07
    - (Rafi) We've realized that
    the way to make that happen
  • 1:07 - 1:08
    is by having the people
  • 1:08 - 1:10
    who helped React become
    a global phenomenon
  • 1:10 - 1:15
    be the ones to make the shows
    with us, and that's all of you.
  • 1:15 - 1:17
    - We're excited to announce React World,
  • 1:17 - 1:18
    which is a first-of-its-kid program
  • 1:18 - 1:19
    that allows people and companies
  • 1:19 - 1:21
    to license all our popular shows online
  • 1:21 - 1:24
    so that anyone, even
    you watching right now,
  • 1:24 - 1:26
    can create your own
    versions in a fully legal way
  • 1:26 - 1:29
    and be part of a new and
    exciting global community.
  • 1:29 - 1:30
    - In entertainment industry terms,
  • 1:30 - 1:32
    when you create a version of a show
  • 1:32 - 1:35
    based on someone else's format,
    this is called "licensing,"
  • 1:35 - 1:36
    which many TV shows have done over time.
  • 1:36 - 1:39
    For example, Britain's Got Talent
    and America's Got Talent.
  • 1:39 - 1:41
    It's the same show format
  • 1:41 - 1:44
    but licensed legally to be
    created in other locations.
  • 1:44 - 1:46
    So with React World,
    we've created a new way
  • 1:46 - 1:48
    to license formats in the digital age.
  • 1:48 - 1:49
    - (Benny) And unlike in TV,
  • 1:49 - 1:51
    where you have to pay
    huge amounts upfront,
  • 1:51 - 1:53
    we're providing a license
    with no upfront fees.
  • 1:53 - 1:55
    Instead, we're sharing revenue with you
  • 1:55 - 1:56
    after you start uploading.
  • 1:56 - 1:58
    Along with a license,
    we're gonna be giving you
  • 1:58 - 2:00
    a bunch of resources to help you
    create the shows, make money,
  • 2:00 - 2:03
    and get featured and promoted
    by us in various ways.
  • 2:03 - 2:04
    Find out more in the links below.
  • 2:04 - 2:06
    - Part of why we believe
    this initiative is important
  • 2:06 - 2:10
    is due to witnessing many
    creators, ourselves included,
  • 2:10 - 2:11
    having their shows and formats
  • 2:11 - 2:13
    blatantly stolen by companies and people,
  • 2:13 - 2:17
    both online and on television.
    And we implore everyone
  • 2:17 - 2:19
    not to support those
    companies and channels.
  • 2:19 - 2:21
    When you notice someone
    ripping someone's format off,
  • 2:21 - 2:23
    don't stand for it.
  • 2:23 - 2:25
    - We have been creating shows
    online for nearly 12 years.
  • 2:25 - 2:27
    And as YouTube and web
    entertainment has evolved,
  • 2:27 - 2:30
    we've seen the support of ethos
    of what so many of us pioneered
  • 2:30 - 2:33
    start going away. As digital media
    has become more corporate,
  • 2:33 - 2:34
    the spirit of wanting to do things
  • 2:34 - 2:37
    differently than traditional
    Hollywood is starting to dissipate.
  • 2:37 - 2:39
    But our company
    has never lost that spirit.
  • 2:39 - 2:41
    - (Rafi) With React World,
    we're providing a way for people
  • 2:41 - 2:44
    to make their own versions
    of our shows and do it with us.
  • 2:44 - 2:47
    By licensing our formats and
    trademarks, everyone will know
  • 2:47 - 2:49
    that you're doing this legally
    with our company's guidance.
  • 2:49 - 2:51
    - We are so motivated for this.
  • 2:51 - 2:54
    To know that our formats
    can inspire millions of people
  • 2:54 - 2:56
    and open that up for all of you
    to have the chance to do the same
  • 2:56 - 2:58
    is as exciting as anything
    we have ever done before.
  • 2:58 - 3:00
    And we look forward to the time
  • 3:00 - 3:01
    when we can look back to this moment,
  • 3:01 - 3:03
    to this video with all of you,
  • 3:03 - 3:06
    knowing that this was
    when we all stood together,
  • 3:06 - 3:07
    changed the way things were done,
  • 3:07 - 3:09
    and created this first-of-its-kind
    global community.
  • 3:09 - 3:12
    - So if you're interested
    in creating your own version
  • 3:12 - 3:14
    of any of our React formats--
  • 3:14 - 3:16
    which if you don't, then
    what is wrong with you?--
  • 3:16 - 3:20
    click the link, get the information,
    and sign up today.
  • 3:20 - 3:22
    We can't wait to work with so many of you
  • 3:22 - 3:24
    and change the world together.
  • 3:24 - 3:27
    ♪ (end music) ♪
Title:
REACT AROUND THE WORLD?!?! (Special Announcement)
Description:

more » « less
Video Language:
English
Duration:
03:40

English subtitles

Revisions