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It's funny how foreigners
ask me the same questions
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when they first meet me.
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Questions like,
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"Wow, you're from Mongolia?
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So do you ride horses to go to work?"
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"Do you know what Coke is?"
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Or, "Do you have chocolates in Mongolia?"
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And if I want to have fun with it,
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I say things like,
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"Oh my God,
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I've never heard any of those before.
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What are Coke and chocolates?
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Can you tell me more about them?"
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It always works,
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and we have a good laugh about it too.
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In reality, our capital city,
Ulaanbaatar, is very urban.
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We have commercial buildings,
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brand-name hotels,
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and beautiful art spaces too.
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But all too often
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foreigners fixate on what Mongolia lacks.
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They look at our massive,
untouched landscape,
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traditional nomadic lifestyles,
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and see it as a sign of poverty.
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I disagree.
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In fact, I think there's
a lot we can learn
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from ancient Mongolian nomads
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that will help us survive
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in the years and decades to come.
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This is a picture of me playing Mongolia's
most celebrated traditional instrument,
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morin khuur,
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or horsehead fiddle.
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I started playing the instrument
when I was only nine,
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and by 11 I was traveling the world
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representing Mongolia
at international festivals,
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living and studying in places like Japan,
China, Finland, Germany and Sweden.
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But then suddenly,
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when I was 21,
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I lost my loving mother,
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and just two years later
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I lost my father.
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As an only child,
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I was devastated and lonely.
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At the time, the only thing
I had left was my country,
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so I decided to move home.
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When I was lost with sorrow,
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my country gave me a feeling
of safety and belonging.
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I imagined eternal the blue sky
of Mongolia as my father
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and the untouched, gorgeous
landscape as my mother.
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Having lived in developed countries
for over a decade,
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I became very distant
from the nomadic lifestyles,
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so I wanted to reconnect
and experience it for myself.
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I often journeyed away from the city
toward my grandparents' provinces
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in rural Mongolia
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to see where my parents and I came from,
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and better understand my own identity.
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Growing up, I'd always heard stories
about how Mongolian nomads
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were the most hospitable people on earth,
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and I wanted to see with my own eyes
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whether they really feed
and give shelter to a stranger.
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So I set off to the countryside,
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driving along dirt roads for hours.
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What's incredible about Mongolian nomads
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is that the neighbors are often
40 kilometers apart,
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and there's no private land ownership
of pasture land in Mongolia.
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In a way,
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Mongolian nomads
have the complete freedom,
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moving about the gorgeous
landscape as they wish.
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Eventually, I spotted to humble yurts
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and I pulled over.
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Yurts, or ger,
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are a traditional Mongolian dwelling.
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They're made from one hundred
percent natural material,
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a wooden frame and floor,
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leather rope,
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and thick blankets
made from felted sheep's wool.
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And it takes about only
three to four hours
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to assemble or disassemble,
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and keeps them warm
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through the minus 50 degree
Celsius winters.
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Outside the yurt,
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the kids were playing
with sheep and goats,
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and as I greeted them,
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their parents welcomed me inside.
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The wife poured me nice warm milk tea,
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and the husband offered me food
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that they had already
prepared on the table.
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After some casual chitchat,
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the husband politely asked my purpose,
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so I replied bluntly
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that I was just traveling
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and exploring my grandparents' roots
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and that I needed a place to stay
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as the sun was setting.
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And guess what?
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He said I could stay
as long as I needed to,
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on one condition.
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He asked if I would play the morin khuur,
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our traditional Mongolian
horsehead fiddle.
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In my head, I couldn't believe
it was coming true.
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And the horsehead fiddle
was like a ticket.
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When Mongolians find out
that you can play Morin khuur,
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you're instantly respected.
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They say its two strings
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express all the events of the world.
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I ended up staying
with them for nine days,
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and they didn't even ask me to leave.
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I think if I tried
to stay there for two months,
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they would have let me.
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And here's the thing:
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before I met them,
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I assumed that Mongolian nomads
were hospitable out of kindness
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like anybody else.
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But then I realized it was more than that.
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It was about surviving as a community.
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Because nomads live
in extremely remote areas,
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they are completely
at the mercy of nature.
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Heavy snowfall,
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a sudden flood,
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or a raging storm
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can devastate a nomadic family.
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Today, it's a stranger who needs help,
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but tomorrow, it could be you.
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That's why they look out for each other
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and welcome anyone in need of help.
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This really touched my heart,
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because I feel like we humans
are becoming more and more selfish.
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Staying with a truly nomadic
family awakened me.
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It was nothing like I've ever seen
in developed countries.
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The wife of the family
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showed me how they produce
organic dairy products from scratch,
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like white cheese, yogurt, tsegee,
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and even a traditional vodka
made from cow milk.
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And every tool they use
is made from natural material by hand.
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And inside the yurt,
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we burned dried cow dung to stay warm
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instead of using fuel.
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Everything stood in sharp contrast
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to my city life
filled with plastic and steel.
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And this was a five-senses
experience to me,
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a completely different
form of sophistication.
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The more I traveled across remote
and rural destinations in Mongolia,
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the more I understood
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how ancient nomadic lifestyle
was powered by Mother Nature.
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Nomadic life is truly zero waste.
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Over the course of six years,
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I visited more than 20 families,
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and my experience was always the same.
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They invited me in, offered me food,
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and gave me a place to stay
if I needed it.
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I was surprised by how little they owned.
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At first, I thought it was because
they moved about four times a year.
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OK, that's a very simple
logic to understand.
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You only carry what you need.
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But then I learned
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there's a deeper philosophy behind it.
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Historically, nomads believed
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that we are only
passing through this life,
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that people come and leave naked,
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so they believe that there's no point
in building anything that destroys nature
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or in being greedy
for materialistic things
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when your life expectancy
is only less than 100 years.
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Instead, they invest in tradition,
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heritage, history,
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and pass it from generation to generation.
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This ancient nomadic philosophy
made me realize that I should think bigger
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and further than my own
convenience and comfort.
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In the Mongolian countryside,
I felt a true form of freedom,
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and every time I came back to the city,
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I looked for ways to live more minimally.
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I digitalized all of my company's
paper procedures.
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What once took 20 packs of A4 paper
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now takes just one.
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I downsized my apartment,
reduced my carbon footprint,
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and picked up a habit
to rethink my actions,
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like purchasing, choosing transportation,
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and many other lifestyle choices
at home and work.
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And most importantly,
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I stopped working on fast-moving
consumer-goods marketing projects
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and now work with organizations
that promote sustainability.
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But by far the biggest change
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is that I've started to see development
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with fresh eyes.
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In cities,
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living in a traditional yurt as a nomad
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and having less
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is often interpreted as a sign of poverty,
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not just abroad
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but at home in Mongolia too.
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We think that the end goal
for every developing country
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is to become the next Tokyo
or New York City,
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with their skyscrapers,
big shopping malls, and toll roads.
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Communities around the world are
abandoning their traditional lifestyles
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in pursuit of material wealth.
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But let's not forget,
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the developed countries
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are the ones most responsible
for climate change.
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So we have to ask ourselves,
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why do we keep on following
the same blueprint
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when we know it causes harm to the world?
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We've all experienced
the consequences of our choices
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over the past eight months.
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So doing right by Mother Nature
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and focusing on earth-friendly,
zero-waste habits
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is not an option anymore.
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And who knows the key ingredients
better than our ancestors,
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the ones who survived without the media
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or technology
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but with wisdom alone?
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As a citizen of Mongolia,
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I grew up hearing
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that developing countries are inferior,
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and I really took it to heart.
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But today, I want to say loud and clear
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that I don't see disadvantages
from developing countries anymore.
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On the contrary,
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I see countries that have
the biggest opportunity
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to do things in the right way,
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countries that can define
their own kind of development
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and have the most advantage
to build a better and safer environment
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for everyone.
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What worked for our ancestors
for thousands of years
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can work for us now,
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and in the future,
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when combined with the latest innovations.
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After all, we're all guests in this world,
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so let's do right
by the earth and each other
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just like the ancient
Mongolian nomads did.
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Thank you.