Cyrus Shams, 13, shares how a Rubik's cube got under his skin and helped him discover the "culture of persistence" in an era where kids want things fast, easy and with minimal effort. Funny thing is ... he has never felt more satisfied.

Cyrus Shams is a seventh-grade student at Wellspring Learning Community. He is part of the Robotics club and has an inexplicable obsession for the Rubik's cube.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx