I Tried Walmart's Terrifying Metaverse Experience - Danny Gonzalez

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Ladies and gentlemen,

Walmart has entered the metaverse.

(whooping, cheering, clapping noises)

Finally.

That's right, Greg.

Through one of the most popular
children's games in the world,

Walmart is now an actual destination
in the metaverse

where you can go to have fun, play, learn,

and of course,

buy things from Walmart.

And that is what I will be doing today.

I personally cannot wait to get into
Walmart's metaverse,

look around, explore,
it looks fun as hell.

One of the biggest corporations
in the entire world

advertising to young children in
a video game?

Uh, let's just say

Daddy likey.

But before we do that,

before I show you the actual
Walmart metaverse experience.

I was surprised to find out

that this actually isn't Walmart's first
metaverse project.

A few months ago,

apparently Walmart was sort of laughed
off the internet

because this video surfaced demoing
their "vision of the future of shopping"

in the metaverse.

And not only did this failed experiment
not look like it made shopping any better,

it, like, actively made it worse.

You know how instead of like, a store
with colorful aisles full of products

and people from your community
shopping around,

you'd much rather shop in a dystopian
void of a Walmart

that's been abandoned for
a thousand years?

You d--

Oh, you do?

Okay, that was meant to be sarcastic
but you actually do?

Okay, well, then maybe you'll like this.

(futuristic synth noise)

(industrial door-opening sound)

[Woman] Hi! Thanks for visiting Walmart.

I will be your shopping
assistant module today,

but you can call me SAM for short.

[Danny] Look man, I already feel like

kind of dystopian going to a regular
Walmart in the real world,

but this actually feels like I'm like a
test subject in some kind of

psychological experiment.

What is this void? Where am I right now?

[SAM] Let's get started.

I have your shopping list loaded up

and I'm tracking your oil change so
I can let you know as soon as it's done.

[Danny] Now I don't know about you,

but when I go to the store, if an employee
asks me if I need help finding anything,

I say no every time, even
if I DO need help

because I'm a nervous person.

So this?
This scenario is like a nightmare to me.

Just having an employee floating
2 feet in front of me at all times

just locking eyes with me,
recommending products,

is actually a nightmare.

It's like my worst-case scenario when I
go to a store, but if it just never ended.

It also doesn't help that she's like,
literally telling you what to do,

she's not even making suggestions.

[SAM] You see the tomato
sauce on your left?

Go ahead and grab that and then
place it in your cart.

[Danny] You see the tomato sauce?

Grab it.

Put it in your cart.

You said you wanted tomato sauce, right?

It's right there.

Put it in the cart now.

There's no time for browsing and
taking your time in the Walmart Metaverse.

Get your shit

and LEAVE.

How is this any better than
shopping normally?

They had every opportunity to make
shopping, like, a breeze,

Like, I feel like the most
efficient form of shopping

is ki-- is just like, ordering it online.

They didn't need to take the actual
physical experience of going to Walmart

and put it in VR.

If I'm not going to the store anymore,

it's like, the actual act of putting
a tomato sauce in my cart

is not the part I'm gonna miss.

It's probably gonna be, like, human
contact, or just, like,

feeling like I live-- I exist in a
real social world.

[SAM] Great!

Looks like you need a good wine pairing.

Take a look to your right.

(metallic clink sound)

Your age has already been pre-verified
through your profile,

so no need to wait for an ID check!

(bottle crashing)

[Danny] I love how in this
supposedly, like

futuristic utopian version of
Walmart in the future,

we're already being upsold to buy shit
that we didn't want.

It's like, "Okay, you wanted pasta sauce,

go ahead and buy a wine with that.

You can't have pasta sauce
without wine, right?

And also here's $5 off a
VUDU movie rental,

you're gonna wanna buy a movie as well.

And then, oh, you're watching a movie?

Head on over to our gun department.

You're gonna want a gun with that movie."

Also I haven't even bought pasta,
or meat yet.

Why is red wine the thing I need to pair
with the pasta sauce?

I need the rest of my meal.

Or am I just sipping on glass of wine and
one glass of pasta sauce

while I watch my VUDU rental movie?

[SAM] I'm getting a notification
from your connected smart fridge.

It looks like you already have a full
gallon of milk at home.

Should we put this one back?

[Danny] Sorry?

My FRIDGE told you that?

The sheer passive aggressiveness in
this Walmart employee's voice.

"Hey, so, um,

I noticed you have a gallon of milk
in your cart, but, uh,

I was just talking to your smart fridge

and he told me you already
have milk at home.

Should we put the milk back?

Should wittle baby put the milk back?

Did wittle baby forget that
we have milk at home?

(action music)
Did you forget in this dystopian world

there's a milk shortage?

Are you trying to hoard milk?

Also stop talking to my fridge behind
my back, dude. What the hell?

Why are smart fridges so integral to
every corporation's version of the future?

I do not want my fridge snitching on me
to Walmart, okay?

[Danny] Damn, you can really feel the
anger through the screen in that toss.

"Fine, I'll fucking put the
milk back, dude.

Stop talking to my fridge!"

Just every part of this is so eerie.

What is with the hum
throughout this video?

They could've had fun music playing,
you know,

you go to like, Target or Walmart
and they're playing, like, Ed Sheeran.

It's like they're making it eerie and
dystopian on purpose.

Every time you pick up an item
from the shelf

all of the shelves descend into the
underworld and new shelves come up.

That's really comforting, I gotta say.

There's something so comforting
about them being like,

"NO YOU DON'T MOVE, ALRIGHT?

THE SHELVES MOVE.

You stay right where you are.

The milk will come to you.

(distorted) The gun aisle
will come to you.

[SAM] Good news! Your oil change is done.

Your vehicle will be ready at the
Tire and Lube Express.

[Danny] Okay, now wait, so
this is confusing.

Am I...

at a Walmart with a VR
headset on?

This whole time I thought this was
something you do from home.

You go around, pick out all your items,

and then Walmart will come and
drop your stuff off.

But she just said that my car's getting
an oil change right now--

[SAM] Good news! Your oil change is done.

[Danny] At the Lube Express or whatever?

[SAM] At the Tire and Lube Express.

[Danny] The Tire and Lube Express.

That's right, that's what I said.

So...

I drove to Walmart,

dropped my car off at the Tire
and Lube Express,

And then went into Walmart

and then just put on a VR headset?

At that point, I-- why can't I just shop?

Why do I need to be wearing a VR headset?

I'm so confused.

(ominous humming and
machine hissing noises)

[Danny] I feel like these hands
say so much

about the emotion of the person
watching this happen.

Would you say that this person is, like,

happy or terrified about
what's going on right now?

(machinery hissing noises,
dark scary piano music)

[SAM] I'll have the TV
brought out to your car.

(confirmation ding)

(drone hums to life)

[Danny] Okay, so my shopping cart
is going to my car to load my groceries,

this drone is just gonna deliver the TV
straight to my house,

and then I notice that I'm not leaving
the Walmart?

I notice that my cart and the TV
get to leave

and I don't?

Any reason for that?

(dark scary piano music)
"Okay, your groceries will be delievered

to your smart fridge as a sacrifice,

and you will remain here forever.

Thank you for shopping at Walmart."

Okay. I think you guys have
waited long enough.

You wanna see the REAL DEAL.

That experiment obviously did not work,

people were like,
"What the hell is wrong with you?

Of course we don't want this."

So now it's time to look at Walmart's

actual, real-life, currently live venture
into the metaverse.

Walmart enters the metaverse with Roblox
experiences aimed at young shoppers.

Young shoppers, young shoppers,

I feel like there's another word for that,

another word that they're not using
for some r--

Oh, CHILDREN!

Yeah, that's right, we usually call
young shoppers "children."

But I guess at the end of the day

children are basically just young
shoppers, aren't they?

Congratulations ma'am,

you've given birth to a beautiful
young male shopper.

Oh, thank you so much!

I can't wait for him to grow up and shop
just like his father.

Isn't that right, sweetie?

(people talking, dark scary piano music)

Walmart is entering the metaverse with two
experiences:

Walmart Land and Walmart's Universe of
Play in gaming platform Roblox.

Walmart's marketing chief, William White,

said the company will use Roblox
as a testing ground

as it considers other moves in
the metaverse and beyond.

Definitely makes it sound like they're
using this opportunity

to sort of experiment on children.

Which I guess makes sense as to why
they're not using the word "children."

Cause there's lots of laws against
advertising to children.

But there are no laws,

as far as I know,

about advertising to young shoppers.

Ah, I just remembered,

that's my favorite show.

My favorite Big Bang
Theory spin-off.

Young Shopper.

The retail giant's first foray
into the virtual world

will feature a blimp that drops toys,

a music festival with hot artists--

I hope they mean, like,

sexy.

The most ATTRACTIVE artists
we could find.

Yassified Van Gogh.

-- a bunch of different games,

and a store of virtual merchandise,
or "verch" --

I think I wanna throw up from
reading that sentence.

-- which matches what customers
may find in Walmart's stores

and on its website.

Walmart is trying to make
themselves seem SO COOL to children.

A blimp that drops toys and
music festivals?

Kids that grow up going
to Walmart Land in Roblox

are gonna be so disappointed the
first time they actually go to a Walmart.

They're gonna walk in,

there's like a small cowboy kid
yodeling in the corner,

in another corner there's an employee
in a physical altercation with a customer.

They're like bashing
the customer's head in,

the poor kid's is like,

"Where's the blimp that drops toys?"

For now, Walmart won't make money
from its immersive experiences.

Gamers can earn tokens and other rewards

to put towards virtual
merchandise on Roblox.

Brands like L.O.L Surprise! and
Skullcandy headphones

were included in the experiences based on

their popularity with Roblox's
younger audience of gamers.

Still not using the word "children."

No, now they're young gamers.

Walmart COULD make money from it
in the future--

Oh.

You think?

You think Walmart MIGHT somehow
be trying to find out a way to make money

from this?

(scoffs)

I don't know man.

Seems a little far-fetched to me.

I kind of assumed they were doing this

pro bono.
(bass-boosted buzzing)

Universe of Play has games that feature
items from Walmart's top toy list

for the holiday season, like Razor
scooters and Paw Patrol

and Jurassic World characters--
a potential nudge

to get Roblox users to ask for them.

A potential nudge?

Has the person who wrote this article

ever heard of Walmart?

Or like, business?

They're showing really popular products

to kids in a really popular kids' game.

Maybe that could be to get them to
BUY the products FROM WALMART.

Walmart Land has an obstacle course

of oversized items from the retailer's
Gen Z-focused beauty brands,

such as skin-care products from Bubble

and makeup from Uoma by Sharon C.

It's crazy that even in the metaverse

corporations are trying to
convince you that

You Are Ugly.

You're a fully digital avatar and
Walmart's still like,

"We can still tell you're uglyyy!

Hellooo! You need to buy virtual makeup!

We just talked to your smart fridge and
it told us you're uglyyy~"

To be fair, of course your Roblox
character needs makeup.

(screaming effect)
They're all hideous.

There's no way a Roblox character's

ever going to conform to
traditional beauty standards.

They have, like, pitch-black doll eyes.

Alright guys, I don't know about you,

but I'm ready.

My young shopper mind is ready
to be advertised to.

Let's hop into this game.

And so I hopped

into this game.

(claps)
(cool synth music plays)

I have never played Roblox before.

So unfortunately, even though Walmart is

advertising this as
a metaverse experience,

it's not in VR.

I kind of thought that every metaverse
experience takes place in VR,

but I guess metaverse just means
it's in the computer.

I don't know how that's different
from like, walmart.com.

That's in the computer, is that
not the metaverse?

Since the game is not in VR and I
wanted to still wear a cool headset,

I'm gonna be wearing these cool
gamer glasses

instead of a VR headset.

Anyway, I have, um

actually I have no idea how Roblox works.

It took me a minute to figure out
how to actually get into Roblox

and start playing in
Walmart's world of play.

I guess there's all these worlds here.

I wonder if Walmart Land
is in here somewhere.

Survival.

Probably not gonna be in there.

"Yeah, Walmart Universe of Play,

the new SURVIVAL game.

Try not to get MURDERED in our-

in the new Walmart Land."

Apparently Roblox isn't just one game,

it's like a million different games.

"Don't Call at 3 AM"

and it's a picture of Dwayne
"The Rock" Johnson.

"Squid Game."

"Last to Leave," it's like a
Mr. Beast video within Roblox.

What is Roblox?

What IS...

Roblox

anyway?

Eventually I found Walmart Land

in the Recommended For You tab.

They know why I'm here.

New to Walmart Land?

Yes.

Well, welcome!

It's a place where inspiration
starts with play,

including mini games, challenges,
an obby, and more--

An obby?

Am I supposed to know what that is?

Is that Roblox lingo?

Or is that just a, like, a word in
the English language that I don't know?

Oh, this is helpful.

Is obby a word?

Yeah, obby is a valid English word.

Okay, what does it mean though?

The hell is an obby?

Oh!

In Roblox, it's an obstacle course.

Explore Electric Island!

Play Netflix Trivia

hosted by Noah Schnapp??

Wait.

The dude from Stranger Things?

Is hosting a game in Walmart Land?

Compete in the Dance Off Challenge.

Make beats in the DJ--

okay, this place actually...

this place actually might
be kinda cool.

That's right, it MIGHT.

Now there's some cool-sounding
stuff in here,

like a giant cosmetics obstacle course,

but what I'm really interested in

is Noah Schnapp hosting
trivia in Roblox.

How is he just IN Walmart Land?

Is he just playing Roblox all the time?

Just sitting there waiting to ask people
questions about Netflix?

How much are they paying him for this?

There's no wrong way to play!

I bet I can prove you wrong, buster.

Let's see how long it takes me
to get banned from this world.

Then we'll find out if there's
a wrong way to play, won't we?

So this is Walmart Land.

My initial impressions of the game were

not great.

So this is me.

See, the thing I don't get,

okay, this isn't even, this isn't

a thing about Walmart Land specifically.

But why's this game so ugly?

DIH!

DIH!

DIH! DIH! DIH! DIH!

This video's just gonna be me discovering

the horrors of Roblox.

It's not even gonna have anything
to do with Walmart anymore.

What the fuck?

Check how loud the game is.

UH!

It's about this loud.

UH!!

I knew I couldn't go see Noah
in this wretched default outfit,

but lucky for me, Walmart Land

has a virtual store.

Ooh, there's a store, let's go over there.

I can buy some Walmart jeans!

Where you can shop for clothing from
real life clothing brands like Bonobos.

Wide-leg jeans,

Bone-a-bose sweatpants.

Is that how you pronounce it?

(dark piano music)
I looked it up afterwards and it is not.

Bonobos.

But that wouldn't stop me from
mispronouncing it

the entire time I played this game.

I guess I need coins to buy some

BONABOSE sweatpants.

I don't think I've ever met anyone
that's actually been wearing an article

of Bona--

Bone--

Bonny--

Bonaboe clothing.

But I'm gonna go and get some.

There's a couple different ways you
can collect tokens to buy Bonobos clothing

in Walmart Land.

First, as we know, there's a
blimp that drops toys.

Okay, there's a thing at the top
that says "Next Blimp,"

a minute and a half away.

Oh, there it is!

Take me with you.

I want to go in the blimp.

Except as far as I can tell,

it ever only drops cold hard cash.

Ookayyy.

I just got 82 surprise coins.

Okay, sick, so it dropped some coins.

Didn't drop any walmart.com T-shirts
or anything,

so a little underwhelming, but.

These coins will make do.

I did get distracted from my mission
to buy some sweatpants

when I realized there was
a fight going on in the chat.

Looks like there's a bit of a dispute
happening in the chat.

It's the same person who
commented over and over.

No.

This is my monorail.

Off.

Wait for the next one.

WAIT FOR THE NEXT ONE!

OFF!

Holy shit.

There's a monorail in this game?

How do I hop on this thing
to piss this guy off?

I was told there's no wrong way to
play, so I'm assuming that

hopping on this guy's monorail
just to piss him off is cool?

I said,

"I'm waiting to get on your monorail.
I'm so excited."

and he said,

"No. Wait for the next one."

(badass rebellious rock music)

Let's go.

But I guess he was pretty
serious about it,

because by the time the monorail
came around, he was gone

and I never heard from him again.

Wow, what a beautiful view
I have of Walmart Land.

Trying to sort of get a good
vantage point to get a good look

from the monorail at Walmart Land.

Can I sort of zoom out and just get a
really good bird's eye view--

Nope, okay.

Now I'm looking at my own

taint.

Sort of wanted to look
at Walmart Land instead.

Wait, how do I have 200 coins now?

What happened here?

How did I get that many coins?

I still don't know.

Watching the video back, I'm just
standing on the monorail

and I gain 100 coins for no reason.

I don't know but it's time to go buy

some frickin' PANTS!

Pants, pants, pants, pants,
pants, pants, pants!

Guys, I'm gonna level with you,
I didn't buy the pants.

In fact, I didn't buy
any Bonobos clothing.

I LOOKED at the Bonobos clothing.

Oh, I can buy shirts too?

Well, hold on, this changes everything!

They've got Bonobos Ssshweater Blue.

That's that sad feeling you get
when you put on your Bonobos sweater.

(laughing) Got the
Bonobos sweater blues, man.

But then I found something that I thought

was a little more likely to impress Noah.

Oh, and they have
Stranger Things stuff, too.

Dude, I could dress up as Eleven--

Oh wait, let me try it on.

And here I am.

And why am I not wearing it?

Excuse me.

EXCUSE ME.

Maybe this is just Roblox as a whole,

but Walmart Land was
generally very glitchy.

How do I put on this freaking dress?!

I have a feeling it's in this bag,

but I-- there's sort of like a list
of players in the way that I can't--

so I can't click on the bag.

(growling) Let me click on
the goddamn BAG.

When I bought this Eleven costume,

and I went into my inventory,
it said it was already equipped,

but it wasn't, so I had to like,

unequip it and then reequip it

and then just like, wait a couple seconds

for it to show up on my body.

LET'S

GO!!!
(cheerful electronic music playing)

DUDE!

I just turned into Millie Bobby Brown

from a Millie Bobby Clown.

Can you dance in this game?

Maybe someone in the chat
can help me.

It's time to see how kind the
people of Roblox are, I guess.

Oh!

You can dance in Roblox, but there's
certain games that you can't dance in.

Well surely you can dance in
Walmart Land,

it's the best place in the goddamn world.

(ominous THUD sound)

They said,

"I tried and it didn't work."

Excusez-moi.

There's supposed to be, like, a dance
rave here, isn't there?

And you're not allowed to dance?

There's a music concert,
a music festival,

and you're just meant to
stand there like this?

(cheerful electronic music playing)

Woah. ColdAtlantic sent me
a friend request.

Sure, dog. I'll be anyone's friend.

As long as they can teach me
how to freakin' play this game.

So it looks like there's some
areas of Walmart Land

they have not fleshed out yet.

There's a bunch of bubbles
that just say "Coming soon."

So they're keeping some hype alive
for Walmart Land.

As if there wasn't enough already, y'know?

While searching for Noah, I came across

the cosmetics obby.

The goal is simple, just try to
get to the end of the obby.

Alright.

I thought I'd give it a go in
an effort to, I don't know,

earn some extra tokens.

Uh! Uh, uh-

oh God!

But little did I know

this obstacle course

would ruin me.

(rock music playing)

Fuck! Shit!

I hate Walmart Land now.

I don't wanna buy any of
these products at all!

What is this?!

OW!

Am I just bad at this?

EH!

Fucking. Shit.

I swear to God,

this is harder than it looks, gang.

Only an adult could beat this, for sure.

And even then, y'know, I mean,

I'm a-- I'm a grown-up, and I'm

definitely being given a run for my

mo-- FUUUCK!!!

Some advertising this is, WALMART.

You see what you've done?

You've turned a lifelong loyal customer

into a pissed off Lego guy!

Egh, this is getting... getting
kinda hard to watch.

Honestly I would much rather be
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dominated by this beauty obby,

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If they wanted to, they could
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and now please God,
can I finish this obby?

Where's the end? Is that the end?

(grand, momentous string music)

Wheeee!

LET'S

GO!!!!

LET'S GO!

We're back, baby! We did it.

250 coins, by the way.

So I'm basically rich now.

Oh my god.

(laughing) That look so
much longer than it should have, holy cow.

They say the night is darkest
just before the dawn,

and I have to say in this case,

that was correct,

because right after this obstacle course,

I found Electric Island--

Electric Island looks kinda
fun, let's go there.

--and by extension, Noah Schnapp.

Okay, what is there
to do on Electric Island?

Play Netflix Trivia hosted
by Noah Schnapp.

I have a feeling it's just, like,
a bot that says he's Noah Schnapp.

But it'd be crazy if it was actually him.

It'd be crazy if it wasn't even, like,

a Roblox character,

it was just, like, him in the game.

I looked around for a little bit
trying to find this guy,

and I gotta say,

the name "Electric Island" makes
this place sound a lot more fun

than it actually is.

Alright, I'm already seeing something
that looks pretty fun, Electric Island.

A pool party.

Let's go, dude. Let's go, let's turn up!

Okay, there is no one here.

You know, for the fun
and totally happening place

that they made it
seem like Electric Island

and more broadly Walmart Land would be,

it doesn't seem like there's
that many people here.

Feels kinda... lonely.

Does it show how many people are in here?

18, 19, 20, 21, 22.

There's 22 people here in Walmart Land.

So this looks like the gigantic stage
where huge concerts take place

and everyone stands still and watches.

This place is electric during live events!

I doubt it.

I highly doubt it.

Electric Island is a strange
and mysterious place.

Maybe I-- Woah! What's going on?

And they did a damn good job
of hiding Noah Schnapp.

Alright, where's Noah Schnapp at?

Let me talk to Noah Schnapp, dude.

Where's Noah Schnapp?

Noahhhh?

I want to play some
Netflix Trivia with youuu.

But eventually, I made it

to the trivia floor.

There we go!

I found an elevator.
Netflix Trivia, please.

I feel closer to Noah than ever before.

(Netflix's reverbing "duh-dun" sound)

(Noah) Hey, what's up everyone,

I'm Noah Schnapp, and you might know me

as Will Byers from Stranger Things.

(Danny) It's actually him!
(Noah) Anyway, today

we're gonna have some fun playing
Netflix Trivia here in Walmart Land.

There are 3 categories you choose from,

one about Stranger Things,
another about Outer Banks,

and a third called "Surprise Me."

(Danny) You know, something tells me
he wasn't actually IN Walmart Land.

There weren't too many blank white walls
that I saw in Walmart Land.

He said, like, "I hope we're all
having fun in Walmart Land"

like he was also there.

He didn't even look
like a Roblox character.

Now the only thing left to do

was play some Stranger Things
trivia with my boy Noah.

What sport does Lucas
play at Hawkins High?

Football...?

Fuck!

Oh no, I forgot I don't
watch Stranger Things!

I didn't know the answers to
any of these questions!

Which of the following is
a real quote from Argyle?

Who is Argyle?

5 coins

for like 30 minutes of work
trying to find Will--

oh, sorry, not Will.

Noah is his real name in real life.

And I get 5 measly coins.

I kinda felt like all
the kiddos in Season 1

trying to find this dude.

And I finally do and I get 5 coins.

I-- At this point I've gotta pretty
much be the richest person

in Walmart Land, so.

(electronic-sounding piano keys play)

I think I'm just gonna head to the store

and spend all of my money

and then be done.

So I got some Bonobos Sweater Blues

and some Bonobos Sweatpants.

And let's just see how I look.

And they didn't appear on my character--

That's not the sweater I just bought.

Is this game broken?

Oh, there we go.

But now what happened to my pants?

The sweater's on, but
my blue pants are not.

--And then I quit the game.

Well guys, I think I've
played enough Roblox

for today and the rest of my life.

I hope you enjoyed this in-depth look

at Walmart's first steps
into the metaverse.

I'll see you guys next time,

uh-buh-bye.