SCAMPER a creative thinking technique

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How to use the SCAMPER creativity technique to come up with new and different ideas and thinking based on the work of Alex Osborn and Bob Eberle.

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Hey you know brainstorming, right?

There is a way to get even better, new and different ideas called SCAMPER – a checklist creativity technique.

Substitute, Combine, Adapt, Modify/Maximize/Minify, Put to other uses, Eliminate, Reverse/Rearrange

And
this is how it works.

Let’s take, Smarties and see how many different products of smarties we can come up with using SCAMPER.

S is for substitute. If we use substitute something in a smartie for something else, what might we get?

Fruity Smarties

Yep! Out goes the chocolate and in comes the fruit.

Noooo! Not the chocolate.

What else?

Substitute the shell and get Smarties Gummies.

C is for Combine.

With ice cream? Smarties Potz ice cream.

With cake? Smarties party cake mix.

A is for adapt.

Wooo! What does that mean?

Adapt other ideas. Adapt other objects. Copy and add to. Adapt from the past.

That would be a chick then. Smarties in a chick.

M is for Modify/Maximize/Minify. Mini Smarties or giant ones.

P is for put to other uses. Smarties pumpkin, eggs, a chicken house?

E is for eliminate. What if we took something away from Smarties? The color?

And finally R is for reverse/rearrange. Shell on the inside, chocolate on the outside.

So. Try SCAMPER.