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Many parents find themselves in a vicious cycle. 
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As car traffic increases, road safety declines, resulting in feelings of insecurity. 
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This leads to parents driving their children to school by car in order to ensure their safety. 
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This in turn, results in more traffic in and around the school. 
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The Traffic Snake Game is a solution to breaking this vicious cycle 
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by encouraging schools, children and parents to adopt walking, cycling, public transport and car sharing when travelling to and from school. 
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The game is simple.
 
 
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Two weeks before the game begins, each school establishes its baseline. 
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Through a hands up survey the teachers note down the current travel modes of pupils. 
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This baseline helps the school to set their own target. 
 
 
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This is the percentage of sustainable trips the school wants to reach during the game. 
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During the two weeks of the campaign, pupils receive a dot for every day they travel to school using a sustainable travel mode. 
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Sustainable travel is walking, cycling, public transport or car sharing. 
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The dots are placed on a large sticker. The maximum number of dots per sticker depends on the target. 
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When a class has a full sticker, it is added to the school banner. 
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Make sure to put the school banner somewhere visible! 
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Reaching each badge on the banner can lead to a reward. 
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Rewards can vary from an apple, movie time, extra playtime, no homework or the choice of which book to read. 
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When pupils reach the head of the snake and the school target has been met, the reward they earn will be even bigger. 
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Teachers carry out a final ‘Hands-Up’ survey three weeks after the campaign. 
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This is so schools can assess the impact of the Traffic Snake Game. 
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Survey results from the whole campaign (before, during and after) are recorded on the measurement forms and submitted online for further analysis. 
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See how easy it is? 
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The Traffic Snake Game is fun, free and easy to implement. What's more, children, parents and teachers love it! 
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Join us now to see how the TSG can help make your school a safer and more sustainable environment.