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If you've been shopping in a mall
or online for quilting recently,
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you may have noticed a trend.
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An increase in fashion
promising is more sustainable.
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Even the printed design
is plant based.
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Environmentally friendly.
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That's why 79% of our garments
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already have sustainable properties.
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More shoppers want fashion
that is less impractful on the planet
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and companies are responding.
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It's a very very big trend right now.
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So there's a huge increase in the market
of stuff leading us to be sustainable.
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While some companies
are doing the right thing,
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many consumers we spoke with
are skeptical.
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They're using all the right words
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but I don't see it actually
being put into practice.
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If i'm going to by something
that claims to be "eco",
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Am I asking the cashier
like if they know?
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Honestly, no.
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Putting big terms like:
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natural, organic,
sustainable, vegan.
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Those kinds of terms
are being used.
Amplifying Voices
