Interview with Açai Brand Oakberry Founder Georgios Frangulis`
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Internationalization is in the brand’s DNA: Oakberry’s first shop in a foreign country was opened in 2018, at the Florida Mall, a traditional mall in the city of Orlando, USA. The idea was to meet the “healthy fast food” demand in the American market and test the concept and the standard of the chain. The expansion occurred by means of master franchisees, and today the smoothies and bowls company that uses 100% natural açaí as the basis of its menu has 235 units, 30 of them overseas.

In the past few years, the brand expanded to the Arab world, China, Spain, Peru and Portugal. “We also continued expanding in the United States and opened the units of Flagship in Miami, New York and California. We created a strong brand, which is positioned as a major international chain and is present in important places in each country, including Bondi Beach in Australia and the Dubai Mall in the United Arab Emirates”, says Georgios Frangulis, CEO and founder of Oakberry.

The company’s plan included an acceleration phase in 2020, and not even the pandemic made Oakberry change its plans. According to the executive, the chain is about to open 10 more units this year. Among the actions taken by the company to ensure its successful global operations is the standardization of products and establishment of an export flow for açaí.

Also, the brand carried out a market and local culture analysis to define specific menus for each country. Branding, on the other hand, is global.

“In 3.5 years, in addition to the 200 units in Brazil, we also took OAKBERRY and Brazil to the four corners of the world, and we were invited to offer our products in events like Super Bowl, US Open, Australian Open and F1. The brand has global power”, completes Georgios.
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OAKBERRY AÇAÍ BOWLS from Brazil deliver a quick natural, nutritious and delicious experience. Started in São Paulo, Brazil in 2016 Oakberry supply an unmet demand in the healthy food market. There are over 120 locations in Brazil and recently stores were also open in USA and Australia.
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Ingredients: Organic açaí pulp, water, organic sugar, organic blue agave syrup, stabilizer sodium alginate, guarana natural flavor and acidulant citric acid. GLUTEN FREE.
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Oakberry acai is vegan, 100% natural and organic, high in antioxidants, gluten and trans fat free. Oakberry acai bowls are then layered with superfood toppings of your choice, including fruits, nuts and nut butters, seeds, granola, chia pudding and coconut flakes.
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Eating the berry daily will make you feel better and livelier because your blood is moving the way it's supposed to. Acai berries are full of good-for-you nutrients. You can eat them frozen, in supplements, in smoothies, freeze dried, as part of larger recipes, or as an extract.
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