How I'm using LEGO to teach Arabic
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0:01 - 0:02I come from Egypt,
-
0:03 - 0:07which is also called Umm al-Dunya,
the Mother of the World. -
0:09 - 0:12It's a rich country
filled with stories of rebellion, -
0:12 - 0:15stories of civilizational
triumph and downfall -
0:15 - 0:17and the rich, religious,
-
0:17 - 0:20ethnic, cultural and linguistic diversity.
-
0:21 - 0:24Growing up in such an environment,
-
0:24 - 0:27I became a strong believer
in the power of storytelling. -
0:28 - 0:31As I searched for the medium
with which to tell my story, -
0:31 - 0:33I stumbled upon graphic design.
-
0:34 - 0:36I would like to share with you a project
-
0:36 - 0:39of how graphic design
can bring the Arabic language to life. -
0:39 - 0:42But first, let me tell you
why I want to do this. -
0:43 - 0:45I believe that graphic design
can change the world. -
0:46 - 0:48At least in my very own city of Cairo,
-
0:48 - 0:51it helped overthrow
two separate dictators. -
0:52 - 0:54As you can see from those photos,
-
0:54 - 0:58the power and potential of graphic design
as a tool for positive change -
0:58 - 1:00is undeniably strong.
-
1:01 - 1:06Egypt's 2011 revolution
was also a grassroots design revolution. -
1:07 - 1:08Everyone became a creator.
-
1:09 - 1:11People were the real designers
-
1:11 - 1:13and, just overnight,
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1:13 - 1:15Cairo was flooded with posters,
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1:15 - 1:17signage, graffiti.
-
1:18 - 1:20Visual communication
-
1:20 - 1:23was the medium that spoke
far louder than words -
1:23 - 1:27when the population of over
90 million voices were suppressed -
1:27 - 1:29for almost 30 years.
-
1:31 - 1:34It was precisely this political
and social suppression, -
1:35 - 1:38coupled with decades of colonialism
-
1:38 - 1:39and miseducation
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1:39 - 1:43that slowly eroded the significance
of the Arabic script in the region. -
1:43 - 1:46All of these countries once used Arabic.
-
1:46 - 1:48Now it's just the green and the blue.
-
1:49 - 1:51To put it simply,
-
1:51 - 1:52the Arabic script is dying.
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1:53 - 1:58In postcolonial Arab countries functioning
in an increasingly globalized world, -
1:58 - 1:59it is a growing alarm
-
1:59 - 2:03that less and less people are using
the Arabic script to communicate. -
2:06 - 2:10As I was studying my master's in Italy,
I noticed myself missing Arabic. -
2:10 - 2:12I missed looking at the letters,
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2:12 - 2:14digesting their meaning.
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2:14 - 2:19So one day, I walked into
one of the biggest libraries in Italy -
2:19 - 2:20in search of an Arabic book.
-
2:21 - 2:24I was surprised to find
that this is what they had -
2:24 - 2:27under the category of
"Arabic/Middle Eastern books." -
2:29 - 2:31(Laughter)
-
2:32 - 2:35Fear, terrorism and destruction.
-
2:36 - 2:38One word: ISIS.
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2:39 - 2:41My heart ached
-
2:41 - 2:43that this is how we are
portrayed to the world, -
2:43 - 2:45even from a literary perspective.
-
2:46 - 2:50I asked myself: Whatever happened
to the world-renowned writers -
2:50 - 2:53like Naguib Mahfouz, Khalil Gibran,
-
2:54 - 2:59iconic poets like Mutanabbi,
Nizar Qabbani? -
3:00 - 3:02Think about this.
-
3:02 - 3:06The cultural products
of an entire region of the world, -
3:06 - 3:08as rich, as diverse,
-
3:08 - 3:10have been deemed redundant,
-
3:11 - 3:12if not ignored altogether.
-
3:14 - 3:18The cultural products
of an entire region of the world -
3:18 - 3:21have been barred from imparting
any kind of real impact -
3:21 - 3:25on global media productions
and contemporary social discourse. -
3:25 - 3:28And then I reminded myself
of my number one belief: -
3:28 - 3:30design can change the world.
-
3:30 - 3:33All you need is for someone
to catch a glimpse of your work, -
3:33 - 3:35feel, connect.
-
3:35 - 3:37And so I started.
-
3:38 - 3:42I thought about how can I stop the world
from seeing us as evil, -
3:42 - 3:44as terrorists of this planet,
-
3:44 - 3:47and start perceiving us as equals,
-
3:47 - 3:48fellow humans?
-
3:49 - 3:52How can I save and honor the Arabic script
-
3:52 - 3:54and share it with
other people, other cultures? -
3:55 - 3:57And then it hit me:
-
3:57 - 4:01What if I combined
the two most significant symbols -
4:01 - 4:04of innocence and Arab identity?
-
4:04 - 4:06Maybe then people could resonate.
-
4:07 - 4:11What's more pure,
innocent and fun as LEGO? -
4:11 - 4:12It's a universal child's toy.
-
4:12 - 4:16You play with them, you build with them,
-
4:16 - 4:18and with them, you imagine
endless possibilities. -
4:19 - 4:24My eureka moment was to find
a bilingual solution for Arabic education, -
4:24 - 4:26because effective
communication and education -
4:26 - 4:29is the road to more tolerant communities.
-
4:29 - 4:33However, the Arabic and Latin scripts
do not only represent different worlds -
4:33 - 4:38but also create technical difficulties
for both Eastern and Western communities -
4:38 - 4:40on a daily basis.
-
4:40 - 4:42There are so many reasons
why Arabic and Latin are different, -
4:42 - 4:44but here are some of the main ones.
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4:44 - 4:47Yes, both use upward and downward strokes,
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4:47 - 4:49but have completely different baselines.
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4:50 - 4:52Arabic tends to be more calligraphic
-
4:52 - 4:55and connectivity is important
to the Arabic language, -
4:55 - 5:00whose letters have to be mostly joined
in order to articulate a given word. -
5:00 - 5:04It also uses an entirely different
system of punctuation and diacritics. -
5:04 - 5:06But most importantly,
-
5:06 - 5:09Arabic has no capital letters.
-
5:09 - 5:12Instead it has four
different letter forms: -
5:12 - 5:15initial, medial, isolated and final.
-
5:17 - 5:21I want to introduce the Arabic language
to young learners, foreign speakers, -
5:21 - 5:25but most importantly help refugees
integrate to their host societies -
5:27 - 5:30through creating
a bilingual learning system, -
5:30 - 5:33a two-way flow of communication.
-
5:33 - 5:34And I called it "Let's Play."
-
5:36 - 5:41The idea is to simply create
a fun and engaging way of learning -
5:41 - 5:43Modern Standard Arabic through LEGO.
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5:44 - 5:46These are the two words. "Let's Play."
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5:47 - 5:49Every colored bar marks an Arabic letter.
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5:50 - 5:54As you can see, the letter
is explained in form, sound -
5:54 - 5:57and examples of words in function,
-
5:57 - 5:59in addition to the equivalent in Latin.
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5:59 - 6:02Together, they form a fun pocket book
-
6:02 - 6:05with the 29 Arabic letters
and the four different forms, -
6:05 - 6:07plus a 400-word dictionary.
-
6:08 - 6:10So this is how the page looks like.
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6:10 - 6:12You have the letter,
the transliteration in Latin -
6:12 - 6:14and the description underneath.
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6:15 - 6:17I'll take you through the process.
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6:18 - 6:20So first in my tiny studio in Florence,
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6:20 - 6:21I built the letters.
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6:21 - 6:24I photographed each letter separately,
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6:24 - 6:28and then I retouched every letter
and chose the correct color background -
6:28 - 6:29and typefaces to use.
-
6:30 - 6:33Ultimately, I created the full letter set,
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6:33 - 6:37which is 29 letters
times four different forms. -
6:37 - 6:40That's 116 letters build just in one week.
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6:41 - 6:45I believe that information
should and can be fun, portable. -
6:46 - 6:49This book is the final product,
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6:49 - 6:51which I would eventually like to publish
-
6:51 - 6:54and translate into
as many languages in the world, -
6:54 - 7:01so that Arabic teaching and learning
becomes fun, easy and accessible globally. -
7:02 - 7:06With this book, I hope to save
my nation's beautiful script. -
7:06 - 7:11(Applause)
-
7:11 - 7:12Thank you.
-
7:15 - 7:20Working on this project
was a form of visual meditation, -
7:20 - 7:21like a Sufi dance,
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7:21 - 7:23a prayer to a better planet.
-
7:24 - 7:28One set of building blocks
made two languages. -
7:28 - 7:29LEGO is just a metaphor.
-
7:30 - 7:33It's because we are all made
of the same building unit, -
7:33 - 7:35is that I can see a future
-
7:35 - 7:37where the barriers between people
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7:38 - 7:39all come tumbling down.
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7:40 - 7:43So no matter how ugly
the world around us gets, -
7:43 - 7:47or how many discouraging books
on ISIS, the terrorist group, -
7:47 - 7:50and not Isis, the ancient
Egyptian goddess, -
7:50 - 7:52continue to be published,
-
7:52 - 7:55I will keep building one colorful world.
-
7:56 - 7:58Shukran, which means "thank you."
-
7:58 - 8:01(Applause)
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8:01 - 8:03Thank you. Thank you so much.
-
8:03 - 8:05Thank you.
- Title:
- How I'm using LEGO to teach Arabic
- Speaker:
- Ghada Wali
- Description:
-
After a visit to a European library in search of Arabic and Middle Eastern texts turned up only titles about fear, terrorism and destruction, Ghada Wali resolved to represent her culture in a fun, accessible way. The result: a colorful, engaging project that uses LEGO to teach Arabic script, harnessing the power of graphic design to create connection and positive change. "Effective communication and education is the road to more tolerant communities," Wali says.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TEDTalks
- Duration:
- 08:19
Helene Batt edited English subtitles for How I'm using LEGO to teach Arabic | ||
Brian Greene approved English subtitles for How I'm using LEGO to teach Arabic | ||
Brian Greene edited English subtitles for How I'm using LEGO to teach Arabic | ||
Joanna Pietrulewicz accepted English subtitles for How I'm using LEGO to teach Arabic | ||
Joanna Pietrulewicz edited English subtitles for How I'm using LEGO to teach Arabic | ||
Joanna Pietrulewicz edited English subtitles for How I'm using LEGO to teach Arabic | ||
Joseph Geni edited English subtitles for How I'm using LEGO to teach Arabic | ||
Joseph Geni edited English subtitles for How I'm using LEGO to teach Arabic |