How To Write Great Content – Content Marketing For Your Blog, Website, Or Ads

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Content marketing is one of the most effective, cost-efficient, and all around best marketing strategies to drive leads and sales. But the key with content marketing is understanding that your results are directly tied to the quality of your content.

So in this video I’m going to cover 5 easy to follow tips for writing great content.

Tip 1: Keep It Clear, Concise, and Focused

The most important thing you can do for your content is to keep it on point. Your potential customer found this content for a reason, whether through a search engine, or spotting a link that caught their attention.

Their goal is to learn more about the subject you’ve headlined and you owe it to them to provide it.

Tip 2: Edit, Edit, Edit

Hammering out a 2,000 word article and hitting submit just shouldn’t happen. Even Hemingway was well known for disliking his initial drafts. Break up your editing into phases.

Tip 3: Make the Content Actionable

Talking about your success is fine, but what your customers really want to know is how they can do it too. By creating actionable content, you’re giving your audience things they can try immediately.

Tip 4: Add Images

Images can take a decent post and make it great. The key to shareable content is to find relatable graphics. Using stock photos for the sole purpose of using images may look better than a completely text-based piece of content, but it’s pointless if it doesn’t benefit the reader.

According to Forbes, articles with images get 94% more views than articles without. That’s too large of a percentage to pass up on.

Tip 5: Provide Answers

No one wants to finish an article with more questions than they arrived with.

Again, people are consuming your content for a reason. Remember that with your headline, you’ve made a promise to answer their question, so you need to be sure your content provides the answers they were looking for.

Conclusion

These tips may sound simple but that’s because they are. Writing great content isn’t reserved for the Shakespeares and Tolstoys of our generation.

It’s attainable to anyone who focuses on the basics and can get pen to paper, or hands to keyboard.

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Content Marketing is one of the most
effective, cost-efficient, and all-around

best marketing strategies to drive leads
and sales, but the key with content

marketing is understanding that your
results are directly tied to the quality

of your content. So in this video, I'm
going to cover five easy to follow tips

for writing great content

[Music]

Hello and welcome. My name is Adam
Earhart and you're watching The Modern

Marketing Show, where we take different
marketing tactics, tools, tips, and

strategies, and break them down into
bite-sized actionable clips that you can

use to immediately take your business to
the next level. Creating well-written and

shareable content can sometimes seem
like an overwhelming task, but as

challenging as it can feel at times, the
results are well worth the effort.

Especially, when you know the content
you're putting out there is helping you

build a better business.

So, here are five tips that you can use to level up your
content and increase your odds of content marketing success.

The most important thing you can do for your content is to keep it on point.

Your potential customer found this content for a reason,

whether through a search engine or spotting a link that caught their attention.

Their goal is to learn more about the subject you've headlined and you owe it to them to provide it.

To do this, your content needs to be as focused on the subject as possible,

so don't glaze over other concepts that aren't essential to your main point.

Just as important is your ability to keep it clear and concise.

One way to do this is remember to keep your paragraph short for easy scanning.

Humans are built to
embrace success. It's the same reason

video games are designed with lots of
achievement at the start, it creates an addiction.

Your content is the same way.
With each paragraph, the reader gains a

subconscious feeling of victory driving them to the finish.

Lastly, forget what you learned in school.
A lot of rules although grammatically correct,

do nothing but make modern
speech sound pretentious and cumbersome.

If your customer needs to pull out a Thesaurus, you're working too hard.

Speak with your natural voice if you want to reach out and
capture their focus, technical jargon will only throw it off.

Write so your readers will
understand the content and not get choked up in fancy talk.

Hammering out a 2,000 word article and hitting submit just shouldn't happen.

Even Hemingway was well-known for disliking his initial drafts.

Break up your editing into phases.

For the first phase, simply read through
the piece for content. Did you get all

the points across you wanted to? And, do you
need to beef up some areas with more facts or statistics?

Identify the issues and fix them from the top down. Also,
ensure the length matches the depth of content.

If you find your content getting
fluffy, you may need to cut some sections.

In the end, this will make your writing
stronger throughout.

Next, read the text out loud and see where it gets too wordy.

Most people sub-vocalize, meaning they're
reading the words aloud in their head

which makes breaks in the flow of text obvious.

Lastly, double-check your spelling,
grammar, and voice. Save this for last

since you'll be editing most of the text
and the other steps and you don't want to miss something.

Keep the tone of the article consistent and use the proper "their", "there", and "they're."

Nothing will undermine your credibility
faster than those. If you find that you

have a lot of changes to make with every
piece of content, try writing in longhand,

the old-fashioned way with a pen and
paper for your first draft because most

people handwrite slower than they type,
it forces your brain to slow down and

put more thought into the text, which may
be key for turning out higher quality material.

Talking about your success is
fine, but what your customers will really
want to know is how they can do it too.

By creating actionable content, you're
giving your audience things they can try immediately.

This will keep them coming
back for more information and get them

interacting more with your content. A
good way to do this is to create lists

or highlight key tasks in your content
to help the readers specifically
identify what they need to do.

This also gives them a reason to return your
article when they run into a similar issue later down the road.

This is also one of the simplest ways to get more
people to subscribe to your newsletter

or purchase any informational products.

It builds trust because you've given
them tasks they can try for themselves

in order to experience immediate results,
and nothing sells like positive results.

Images can take a decent post and make it great.

The key to shareable content is to find
relatable graphics using stock photos

for the sole purpose of using images may
look better than a completely text-based

piece of content, but it's pointless if
it doesn't benefit the reader.

For example, don't use a picture of a blank
computer screen when writing about technological issues.

Instead, you could try using a shot of a man pulling his hair
out. When you find images that have emotional appeal,

your customers who are likely in the same position will be
better able to relate to your content.

Lastly, try to find creative images and infographics.

By having graphics paired
with your content, you're offering

material that's easier to read and understand.

According to Forbes, articles with images
get 94% more views than articles without.

That's too large of a percentage to pass
up. No one wants to finish an article

with more questions than they arrived with.

Again, people are consuming your content for a reason.

Remember that with your headline, you've made a promise to
answer their question,

so you need to be sure your content provides the answers they're looking for.

If you're having trouble knowing whether you've sufficiently answered the question or not, try reading your content from a

potential customers perspective and think of questions they might ask.

It can be difficult to explain to a beginner a topic you're well versed in

but by putting yourself in their shoes, you can eliminate a lot of the issues.

These tips may sound simple, but that's because they are.

Writing great content isn't reserved for the Shakespeare's
and Tolstoy's of our generation.

It's attainable to anyone who focuses on the
basics and can get pen to paper or hands to keyboard.

So, thanks so much for
watching. If you enjoyed this episode,

be sure to subscribe to the channel, give it
a thumbs up. If you have any questions,

comments, or suggestions for a future
video, be sure to leave them in the comment section below.

If you'd like more content like this, then head over to Adam
Erhart.com and sign up for the Modern Marketing Newsletter

because this is where I share my best tips tricks and strategies that I don't share anywhere else.

Take care for now and I'll catch you next time on The Modern Marketing Show.