Content Marketing is one of the most effective, cost-efficient, and all-around
best marketing strategies to drive leads and sales, but the key with content
marketing is understanding that your results are directly tied to the quality
of your content. So in this video, I'm going to cover five easy to follow tips
for writing great content
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Hello and welcome. My name is Adam Earhart and you're watching The Modern
Marketing Show, where we take different marketing tactics, tools, tips, and
strategies, and break them down into bite-sized actionable clips that you can
use to immediately take your business to the next level. Creating well-written and
shareable content can sometimes seem like an overwhelming task, but as
challenging as it can feel at times, the results are well worth the effort.
Especially, when you know the content you're putting out there is helping you
build a better business.
So, here are five tips that you can use to level up your content and increase your odds of content marketing success.
The most important thing you can do for your content is to keep it on point.
Your potential customer found this content for a reason,
whether through a search engine or spotting a link that caught their attention.
Their goal is to learn more about the subject you've headlined and you owe it to them to provide it.
To do this, your content needs to be as focused on the subject as possible,
so don't glaze over other concepts that aren't essential to your main point.
Just as important is your ability to keep it clear and concise.
One way to do this is remember to keep your paragraph short for easy scanning.
Humans are built to embrace success. It's the same reason
video games are designed with lots of achievement at the start, it creates an addiction.
Your content is the same way. With each paragraph, the reader gains a
subconscious feeling of victory driving them to the finish.
Lastly, forget what you learned in school. A lot of rules although grammatically correct,
do nothing but make modern speech sound pretentious and cumbersome.
If your customer needs to pull out a Thesaurus, you're working too hard.
Speak with your natural voice if you want to reach out and capture their focus, technical jargon will only throw it off.
Write so your readers will understand the content and not get choked up in fancy talk.
Hammering out a 2,000 word article and hitting submit just shouldn't happen.
Even Hemingway was well-known for disliking his initial drafts.
Break up your editing into phases.
For the first phase, simply read through the piece for content. Did you get all
the points across you wanted to? And, do you need to beef up some areas with more facts or statistics?
Identify the issues and fix them from the top down. Also, ensure the length matches the depth of content.
If you find your content getting fluffy, you may need to cut some sections.
In the end, this will make your writing stronger throughout.
Next, read the text out loud and see where it gets too wordy.
Most people sub-vocalize, meaning they're reading the words aloud in their head
which makes breaks in the flow of text obvious.
Lastly, double-check your spelling, grammar, and voice. Save this for last
since you'll be editing most of the text and the other steps and you don't want to miss something.
Keep the tone of the article consistent and use the proper "their", "there", and "they're."
Nothing will undermine your credibility faster than those. If you find that you
have a lot of changes to make with every piece of content, try writing in longhand,
the old-fashioned way with a pen and paper for your first draft because most
people handwrite slower than they type, it forces your brain to slow down and
put more thought into the text, which may be key for turning out higher quality material.
Talking about your success is fine, but what your customers will really want to know is how they can do it too.
By creating actionable content, you're giving your audience things they can try immediately.
This will keep them coming back for more information and get them
interacting more with your content. A good way to do this is to create lists
or highlight key tasks in your content to help the readers specifically identify what they need to do.
This also gives them a reason to return your article when they run into a similar issue later down the road.
This is also one of the simplest ways to get more people to subscribe to your newsletter
or purchase any informational products.
It builds trust because you've given them tasks they can try for themselves
in order to experience immediate results, and nothing sells like positive results.
Images can take a decent post and make it great.
The key to shareable content is to find relatable graphics using stock photos
for the sole purpose of using images may look better than a completely text-based
piece of content, but it's pointless if it doesn't benefit the reader.
For example, don't use a picture of a blank computer screen when writing about technological issues.
Instead, you could try using a shot of a man pulling his hair out. When you find images that have emotional appeal,
your customers who are likely in the same position will be better able to relate to your content.
Lastly, try to find creative images and infographics.
By having graphics paired with your content, you're offering
material that's easier to read and understand.
According to Forbes, articles with images get 94% more views than articles without.
That's too large of a percentage to pass up. No one wants to finish an article
with more questions than they arrived with.
Again, people are consuming your content for a reason.
Remember that with your headline, you've made a promise to answer their question,
so you need to be sure your content provides the answers they're looking for.
If you're having trouble knowing whether you've sufficiently answered the question or not, try reading your content from a
potential customers perspective and think of questions they might ask.
It can be difficult to explain to a beginner a topic you're well versed in
but by putting yourself in their shoes, you can eliminate a lot of the issues.
These tips may sound simple, but that's because they are.
Writing great content isn't reserved for the Shakespeare's and Tolstoy's of our generation.
It's attainable to anyone who focuses on the basics and can get pen to paper or hands to keyboard.
So, thanks so much for watching. If you enjoyed this episode,
be sure to subscribe to the channel, give it a thumbs up. If you have any questions,
comments, or suggestions for a future video, be sure to leave them in the comment section below.
If you'd like more content like this, then head over to Adam Erhart.com and sign up for the Modern Marketing Newsletter
because this is where I share my best tips tricks and strategies that I don't share anywhere else.
Take care for now and I'll catch you next time on The Modern Marketing Show.