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When local news dies, so does democracy

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    I've been a journalist
    for more than 23 years,
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    at the "Arkansas Democrat-Gazette,"
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    the "Pittsburgh Tribune Review"
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    and most recently, "The Denver Post."
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    (Applause)
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    When I started
    at "The Denver Post" in 2003,
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    it was among the country's
    10 largest newspapers,
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    with an impressive subscriber base
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    and nearly 300 journalists.
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    At the time, I was in my 30s.
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    Any ambitious journalist that age
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    aspires to work for one
    of the big national papers,
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    like "The New York Times"
    or "The Wall Street Journal."
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    But I was simply blown away
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    by my first few weeks
    at "The Denver Post,"
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    and I thought,
    "This is going to be my paper.
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    I can make a career right here."
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    Well, seven years passed,
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    we were sold to a hedge fund,
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    Alden Global Capital.
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    Within a few years --
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    (Laughs)
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    (Laughter)
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    Some of you know this story.
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    (Laughter)
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    Within a few years,
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    buyouts ordered by past and present owners
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    would reduce the newsroom by nearly half.
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    And I understood.
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    The rule of thumb used to be
    that 80 percent of a newspaper's revenue
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    came from pricy print ads and classifieds.
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    With emerging giants like Google
    and Facebook and Craigslist,
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    those advertizing dollars
    were evaporating.
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    The entire industry was undergoing
    a massive shift, from print to digital.
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    Alden's orders were to be digital first.
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    Take advantage of blogs,
    video and social media.
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    They said that one day,
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    the money we made online would make up
    for the money we lost in print.
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    But that day never came.
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    In 2013, we won a Pulitzer Prize
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    for covering the Aurora theater shooting.
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    Alden ordered that more
    journalists be cut.
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    Again,
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    and again,
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    and again,
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    and again.
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    We were forced to say goodbye
    to talented, hardworking journalists
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    we considered not just friends,
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    but family.
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    Those of us left behind
    were stretched impossibly thin,
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    covering multiple beats
    and writing ruched articles.
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    Inside a windowless meeting room
    in March of 2018,
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    we learned that 30 more would have to go.
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    This paper that once had 300 journalists
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    would now have 70.
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    And it didn't make sense.
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    Here, we'd won multiple Pulitzer Prizes.
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    We shifted our focus
    from print to digital,
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    we hit ambitious targets,
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    and email from the brass
    talked up the Post's profit margins,
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    which industry experts pegged
    at nearly 20 percent.
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    So if our company was so successful
    and so profitable,
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    why was our newsroom getting
    so much smaller and smaller?
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    I knew that what was happening in Colorado
    was happening around the country.
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    Since 2004,
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    nearly 1,800 newsrooms have closed.
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    You've heard of food deserts.
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    These are news deserts.
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    They are communities,
    often entire counties,
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    with little to zero
    news coverage whatsoever.
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    Making matters worse,
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    many papers have become ghost ships,
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    pretending to sail with a newsroom,
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    but really just wrapping ads
    around filler copy.
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    More and more newsrooms are being sold off
    to companies like Alden.
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    And in that meeting,
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    their intentions
    couldn't have been clearer.
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    Harvest what you can,
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    throw away what's left.
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    So, working in secret
    with a team of eight writers,
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    we prepared a special
    Sunday Perspective section
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    on the importance of local news.
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    (Laughter)
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    The Denver rebellion
    launched like a missile,
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    and went off like a hydrogen bomb.
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    [In an extraordinary act of defiance,
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    Denver Post urges its owner
    to sell the paper]
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    ['Denver Post' Editorial Board
    Publicly Calls Out Paper's Owner]
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    [On the Denver Post,
    vultures and superheroes]
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    (Applause and cheers)
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    Clearly, we weren't alone in our outrage.
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    But as expected, I was forced to resign.
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    (Laughter)
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    And a year later, nothing's changed.
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    "The Denver Post"
    is but a few lone journalists
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    doing their admirable best
    in this husk of a once-great paper.
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    Now, at least some of you
    are thinking to yourself,
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    "So what?"
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    Right?
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    So what?
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    Let this dying industry die.
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    And I kind of get that.
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    For one thing, the local news
    has been in decline for so long
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    that many of you may not even remember
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    what it's like to have
    a great local paper.
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    Maybe you've seen
    "Spotlight" or "The Paper,"
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    movies that romanticize
    what journalism used to be.
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    Well, I'm not here
    to be romantic or nostalgic.
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    I'm here to warn you
    that when local news dies,
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    so does our democracy.
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    And that should concern you --
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    (Applause and cheers)
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    And that should concern you,
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    regardless of whether you subscribe.
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    Here's why.
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    A democracy is a government of the people.
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    People are the ultimate source
    of power and authority.
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    A great local newsroom acts like a mirror.
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    Its journalists see the community
    and reflect it back.
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    That information is empowering.
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    Seeing, knowing, understanding --
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    this is how good decisions are made.
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    When you have a great local paper,
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    you have journalists sitting in
    on every city council meeting.
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    Listening in to state house
    and senate hearings.
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    Those important, but let's face it,
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    sometimes devastatingly boring
    committee hearings.
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    (Laughter)
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    Journalists discover the flaws
    and ill-conceived measures
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    and those bills fail
    because the public was well-informed.
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    Readers go to the polls
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    and they know the pros and cons
    behind every ballot measure
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    because journalists
    did the heavy lifting for them.
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    Even better,
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    researchers have found
    that reading a local paper
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    can mobilize 13 percent
    of nonvoters to vote.
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    Thirteen percent.
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    (Applause)
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    That's the number that can change
    the outcome of many elections.
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    When you don't have a great local paper,
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    voters are left stranded at the polls,
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    confused,
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    trying to make their best guess
    based on a paragraph of legalese.
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    Flawed measures pass.
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    Well-conceived but highly
    technical measures fail.
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    Voters become more partisan.
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    Recently in Colorado, our governor's race
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    had more candidates
    than anyone can remember.
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    In years past,
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    journalists would have thoroughly vetted,
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    scrutinized, fact-checked,
    profiled, debated
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    every contender in the local paper.
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    "The Denver Post" did its best.
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    But in the place of past levels
    of rigorous reporting and research,
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    the public is increasingly
    left to interpret
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    dog-and-pony-show stump speeches
    and clever campaign ads
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    for themselves.
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    With advertizing costing what it does,
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    electability comes down to money.
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    So by the end of the primaries,
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    the only candidates left standing
    were the wealthiest
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    and best-funded.
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    Many experienced
    and praise-worthy candidates
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    never got oxygen,
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    because when local news declines,
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    even big-ticket races become pay-to-play.
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    Is it any surprise that our new governor
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    was the candidate worth
    more than 300 million dollars?
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    Or that billionaire businessmen
    like Donald Trump and Howard Schultz
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    can seize the political stage?
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    I don't think this is what
    the Founding Fathers had in mind
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    when they talked about free
    and fair elections.
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    (Applause and cheers)
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    Now this is exactly why we can't just rely
    on the big national papers,
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    like "The Journal"
    and "The Times" and "The Post."
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    Those are tremendous papers,
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    and we need them now,
    my God, more than ever before.
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    But there is no world
    in which they could cover
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    every election in every county
    in the country.
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    No.
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    The newsroom best equipped
    to cover your local election
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    ought to be your local newsroom.
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    If you're lucky and still have one.
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    When election day is over,
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    a great local paper is still there,
    waiting like a watchdog.
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    When they're being watched,
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    politicians have less power,
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    police do right by the public,
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    even massive corporations
    are on their best behavior.
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    This mechanism that for generations
    has helped inform and guide us
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    no longer functions the way it used to.
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    You know intimately what the poisoned
    national discourse feels like,
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    what a mockery of reasoned
    debate it has become.
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    This is what happens
    when local newsrooms shutter
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    and communities across the country
    go unwatched and unseen.
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    Until we recognize
    that the decline of local news
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    has serious consequences for our society,
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    this situation will not improve.
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    A properly staffed
    local newsroom isn't profitable,
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    and in this age of Google and Facebook,
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    it's not going to be.
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    If newspapers are vital to our democracy,
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    then we should fund them
    like they're vital to our democracy.
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    (Applause and cheers)
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    We cannot stand by
    and let our watchdogs be put down.
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    We can't let more communities
    vanish into darkness.
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    It is time to debate
    a public funding option
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    before the fourth estate disappears,
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    and with it, our grand
    democratic experiment.
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    We need much more than a rebellion.
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    It is time for a revolution.
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    Thank you.
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    (Applause and cheers)
Title:
When local news dies, so does democracy
Speaker:
Chuck Plunkett
Description:

more » « less
Video Language:
English
Team:
closed TED
Project:
TEDTalks
Duration:
11:11

English subtitles

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