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How many of your are creatives?
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Designers, engineers,
entrepreneurs, artists,
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or maybe you just have
a really big imagination.
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Show of hands?
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(Applause)
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That's most of you.
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I have some news for us creatives.
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Over the course of the next 20 years ...
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more will change around
the way we do our work
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than has happened in the last 2,000.
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In fact, I think we're at the dawn
of a new age in human history.
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Now, there have been four major historical
eras defined by the way we work.
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The Hunter-Gatherer Age
lasted several million years.
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And then the Agricultural Age
lasted several thousand years.
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The Industrial Age lasted
a couple of centuries,
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and now the Information Age
has lasted just a few decades.
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And now today,
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we're on the cusp of our next
great era as a species.
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Welcome to the Augemented Age.
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In this new era,
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your natural human capabilities are going
to be augmented by computational systems
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that help you think,
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robotic systems that help you make,
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and [a] digital nervous system
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that connects you to the world
fay beyond your natural senses.
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Let's start with cognitive augmentation.
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How many of you are augmented cyborgs?
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(Laughter)
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I would actually argue that we're
already augmented.
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Imagine you're at a party,
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and somebody asks you a question
that you don't know the answer to.
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If you have one of these,
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in a few seconds,
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you can know the answer.
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But this is just a primitive beginning.
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Even Siri is just a passive tool.
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In fact, for the last
three-and-a-half million years,
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the tools that we've had
have been completely passive.
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They do exactly what we tell them
and nothing more.
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Our very first tool only cut
where we struck it.
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The chisel only carves
where the artist points it.
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And even our most advanced tools
do nothing without our explicit direction.
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In fact, to date --
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and this is something
that frustrates me --
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we've always been limited
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by this need to manually
push our wills into our tools --
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like manual,
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like literally using our hands,
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even with computers.
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But I'm more like Scotty in "Star Trek."
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(Laughter)
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I want to have a conversation
with a computer.
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I want to say, "Computer,
let's design a car,"
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and the computer shows me a car.
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And I say, "No, more fast-looking,
and less German,"
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and bang, the computer shows me an option.
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(Laughter)
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That conversation might be
a little ways off,
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it's actually probably less
than any of us think,
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but right now,
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we're working on it.
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Tools are making this leap from being
passive to being generative.
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Generative design tools
use a computer and algorithms
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to synthesize geometry
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to come up with new designs
all by themselves.
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All it needs are your goals
and your constraints.
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I'll give you an example.
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In the case of this aerial drone chassis,
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all you would need to do
is tell it something like,
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it has four propellers,
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you want it to be
as lightweight as possible,
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and you need it to be
aerodynamically efficient.
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And then what the computer does
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is it explores the entire solution space:
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every single possibility that solves
and meets your criteria --
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millions of them.
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It takes big computers to do this,
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but it comes back to us with designs
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that we by ourselves
never could've imagined.
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And the computer's coming up
with this stuff all by itself,
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no one ever drew anything,
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and it started completely from scratch.
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And by the way,
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it's no accident
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that the drone body looks just like
the pelvis of a flying squirrel.
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(Laughter)
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It's because the algorithms are designed
to work the same way that evolution does.
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What's exciting is we're starting to see
this technology out in the real world.
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We've been working with Airbus
for a couple of years
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on this concept plane for the future.
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It's aways out still,
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but just recently we used
a generative design AI
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to come up with this.
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This is a 3D printed cabin partition
that's been designed by a computer.
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It's stronger than the original
yet half the weight,
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and it will be flying
in the Airbus A320 later this year.
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So computers can now generate.
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They can come up with their own solutions
to our well-defined problems.
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But they're not inutitive.
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They still have to start from scratch
every single time,
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and that's because they never learn ...
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unlike Maggie.
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(Laughter)
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Maggie's actually smarter than our
most advanced design tools.
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What do I mean by that?
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If her owner picks up that leash,
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Maggie knows with a fair
degree of certainty
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that it's time to for a walk.
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And how did she learn?
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Well, every time the owner
picked up the leash,
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they went for a walk.
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And Maggie did three things:
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she had to pay attention,
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she had to remember what happened
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and she had to retain and create
a pattern in her mind.
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Interestingly,
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that's exactly computer scientists
have been trying to get AIs to do
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for the last 60 or so years.
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Back in 1952,
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they built this computer
that could play Tic-Tac-Toe.
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Big deal.
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Then 45 years later,
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in 1997,
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Deep Blue beats Kasparov at Chess.
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2011, Watson beats these two
humans at Jeopardy,
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which is much harder for a computer
to play than Chess is.
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In fact, rather than working
from predefined recipes,
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Watson had to use reasoning
to overcome his human opponents.
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And then a couple of weeks ago,
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DeepMind's AlphaGo beats
the world's best human at Go,
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which is the most difficult
game that we have.
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In fact in Go,
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there are more possible moves
than there are atoms in the universe.
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So in order to win,
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what AlphaGo had to do
was develop intuition,
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and in fact,
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at some points,
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AlphaGo's programmers didn't understand
why AlphaGo was doing what it was doing.
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And things are moving really fast.
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I mean, consider --
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in the space of a human lifetime,
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computers have gone from a child's game
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to what's recognized as the pinnacle
of strategic thought.
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What's basically happening
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is computers are going
from being like Spock
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to being a lot more like Kirk.
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(Laughter)
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Right?
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From pure logic to intuition.
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Would you cross this bridge?
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Most of you are saying,
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"Oh, hell no."
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(Laughter)
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And you arrived at that decision
in a split second.
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You just sort of knew
that that bridge was unsafe.
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And that's exactly the kind of intuition
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that our deep learning systems
are starting to develop right now.
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Very soon,
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you'll literally be able
to show something you've made,
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you've designed,
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to a computer,
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and it will look at it and say,
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"Mm, sorry homey, that will never work,
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you have to try again."
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Or you could ask it if people
are going to like your next song,
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or your next flavor of ice cream.
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Or, much more importantly,
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you could work with a computer to solve
a problem that we've never faced before.
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For instance climate change.
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We're not doing a very
good job on our own,
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we could certainly use
all the help we can get.
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That's what I'm talking about:
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technology amplifying
our cognitive abilities
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so we can imagine and design things
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that were simply out of our reach
as plain old unaugmented humans.
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So, what about making
all of this crazy new stuff
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that we're going to invent and design?
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I think the era of human augmentation
is as much about the physical world
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as it is about the virtual,
intellectual realm.
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So how will technology augment us?
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In the physcial world,
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robotic systems.
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OK, there's certainly a fear that robots
are going to take jobs away from humans,
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and that is true in certain sectors.
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But I'm much more interested in this idea
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that humans and robots working together
are going to augment each other,
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and start to inhabit a new space.
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This is our applied
research lab in San Francisco,
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where one of our areas of focus
is advanced robotics,
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specifically human-robot collaboration.
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And this is Bishop,
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one of our robots.
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As an experiment,
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we set it up to help a person working
in construction doing repetitive tasks.
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Tasks like cutting out holes for outlets
or light switches in dry wall.
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(Laughter)
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So Bishop's human partner can tell
what to do in plain English
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and simple gestures,
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kind of like talking to a dog.
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And then Bishop executes
on those instructions
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with perfect precision.
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We're using the human for what
the human is good at,
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right?
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Awareness, perception and desicion making.
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And we're using the robot
for what it's good at:
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precision and repetitiveness.
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Here's another cool project
that Bishop worked on.
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The goal of this project,
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which we called, "The Hive,"
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was the prototype the experience
of humans, computers and robots
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all working together to solve
a highly complex design problem.
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The humans acted as labor.
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They cruised around the construction site,
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they manipulated the bamboo --
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which by the way,
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because it's a non-icomorphic material,
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is super hard for robots to deal with.
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But then the robots
did this fiber winding,
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which was almost impossible
for a human to do.
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And then we had an AI
that was controlling everything.
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It was telling the humans what to do,
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it was tell the robots what to do,
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and keeping track of thousands
of individual components.
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What's interesting is building
this pavillion was simply not possible
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without human, robot and AI
augmenting each other.
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OK, I'll share one more project.
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This one's a little bit crazy.
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We're working with Amsterdam-based artist,
[Youris Marvin and his team at MX3D]
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to generatively design
and robotically print
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the world's first autonomously
manufactured bridge.
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So, Youris and an AI are designing
this thing right now, as we speak,
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in Amsterdam.
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And when we're done,
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we're going to hit Go,
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and robots will start 3D printing
in stainless steel,
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and then they're going to keep printing
without human intervention
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until the bridge is finished.
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So as computers are going
to augment our ability
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to imagine and design new stuff,
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robotic systems are going to help us
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build and make things that we've
never been able to make before.
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But what about our ability
to sense and control these things?
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What about a nervous system
for the things that we make?
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Our nervous system --
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the human nervous system --
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tells everything that's
going on around us.
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But the nervous system of the things
we make is rudimentary at best.
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For instance,
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a car doesn't tell the city's
Public Works department
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that it just hit a pothole at the corner
of Broadway and Morrison;
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A building doesn't tell its designers
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whether or not the people
inside like being there,
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and the toy manufacturer doesn't know
if a toy is actually being played with --
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how and where and whether
or not it's any fun.
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Look, I'm sure that the designers
imagined this lifestyle for Barbie
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when they designed her --
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right?
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(Laughter)
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But what if it turns out that Barbie's
actually really lonely?
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(Laughter)
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If the designers had known what was
really happening in the real world
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with their designs --
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the road, the building, the Barbie --
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they could've used that knowledge
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to create an experience
that was better for the user.
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What's missing is a nervous system
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connecting us to all of the things
that we design, make and use.
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What if all of you had that kind
of information flowing to you
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from the things you create
in the real world?
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With all of the stuff we make,
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we spend a tremendous amount
of money and energy --
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in fact last year about
two trillion dollars --
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convincing people to buy
the things that we've made.
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But if you had this connection
to the things that you design and create,
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after they're out in the real world,
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after they've been sold,
or launched or whatever,
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we could actually change that,
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and go from making people want our stuff,
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to just making stuff that people want
in the first place.
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The good news is we're working
on digital nervous systems
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that connect us to the things we design.
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We're working on one project
with a couple of guys down in Los Angeles
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called the Bandito Brothers,
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and their team,
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and one of the things these guys do
is build insane cars
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that do absolutely insane things.
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These guys are crazy.
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(Laughter)
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In the best way.
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And what we're doing with them
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is taking a traditions racecar [Chassy],
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and giving it a nervous system.
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So we instrumented it
with dozens of censors,
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and then we put a world-class driver
behind the wheel,
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took it out to the desert
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and drove the hell out of it for a week.
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And the car's nervous system captured
everything that was happening to car.
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We captured four billion data points.
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All of the forces
that it was subjected to.
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And then we did something crazy.
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We took all of that data,
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and plugged it into a generative
design AI that we call, "Dreamcatcher."
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So what do get when you give
a design tool a nervous system,
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and you ask it to build you
the ultimate car [chassy]?
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You get this.
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This is something that human
could never have designed.
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Except a human did design this,
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but it was a human that was augmented
by a generative design AI,
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a digital nervous system,
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and robots that can actually
fabricate something like this.
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So if this is the future,
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the Augmented Age,
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and we're going to be augemented
cognitively, physically and perceptually,
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what will that look like?
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What is this wonderland going to be like?
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I think we're going to see a world
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where we're moving from
things that are fabricated
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to things that are farmed.
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Where we're moving from things
that are constructed
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to that which is grown.
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We're going to move from being isolated
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to being connected,
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and we'll move away from extraction
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to embrace aggregation.
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I also think we'll shift from craving
obedience from our things
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to valuing autonomy.
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Thanks to our augmented capabilities,
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our world is going to change dramatically.
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We're going to have a world
with more variety,
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more connectedness,
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more dynamism,
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more complexity,
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more adaptability,
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and of course,
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more beauty.
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The shape of things to come
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will be unlike anything
we've ever seen before.
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Why?
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Because what will be shaping those things
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is this new partnership between
technology, nature and humanity.
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That to me is a future
well worth looking forward to.
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Thank you all so much.
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(Applause)