In this talk, Ineke openly shares why she became vegan in 2013, what her biggest challenges were throughout her personal vegan journey, and why she believes that the future will be vegan.

Creator & CEO of pureineke.com & International Real Estate Broker, Ineke Van Hullebusch is creator and CEO of PURE Ineke, an online store and growing community for vegans and aspiring vegans who are looking for the ultimate vegan experience. As a serial entrepreneur, she cofounded a successful vegan restaurant and an international real estate business. She holds a Master’s degree in Economics and is a Raw Food Chef and certified Raw Food coach. Ineke is keenly interested in soulful and sustainable entrepreneurship, health and fitness, travel and the Law of Attraction.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx