Videos with Subtitles vs. Videos without Subtitles

Hello, In this video today,
we're going to be talking

to you about, videos with subtitles

versus videos without subtitles.

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But first of all, what are the pros of

having subtitles in your video.

The first big one is that you're making it

accessible to people who have

harder hearing.

It is estimated that by 2050, that over
70 million people across the world

or one in every ten people, will have
disabling hearing loss.

So, if you think about that,
then, one in 10 people

might not be able to access your video.

If you do not have subtitles on it.

Another pro of having subtitles on your
video is that,

you're more likely to have audience that
will understand your video

If it is a video like this, where I'm
talkng here

sometimes, if it hasn't got subtitles,
people can't understand it

or, even if it's something a bit more
visual, when there is a voiceover

the video may autoplay, by default have
the sound off, and people might be in a

public place, where they don't want others
to hear the sound if they were on a public

transport. Or maybe they are at work, and
they don't want to disturb everybody else.

So there's so many different scenarios
where people want to consume content

but don't want to disturb everbody else.

And the study in the US, where nearly
6000 Consumers were surveyed.

69% of them view videos with the sound off
in public places.

25% of them watch with sound off in
private places.

Furthermore, 80% of consumers are more
likely to watch an entire video,

when captions are available.

And another pro of having subtitles on
your video

is that you have the ability to have them
in multiple languages

And you can just have one video, where
you're able to toggle, maybe 10 to 15

different languages.

Or just 1 or 2 different languages.

The power is with the viewer, where they
can toggle on and off as wanted.

So what are the downsides to having
subtitles on your videos.

Well, the truth is, there aren't that many
downsides.

maybe just slight niggles,
if you're anything like me.

and you're very fortunate to have
good hearing.

you might find it slightly distracting

when the subtitles are on.

Sometimes , I have scenarios,
where I'm at home

and I'm watching Netflix
and I'm having dinner

at the same time, that kind of scenario

and the wife will put on subtitles

and I personally find it quite distracting

'cause I end up just
reading what the content is,

rather than actually taking notice
of the visuals.

and then I find myself getting
kind of frustrated

because I'm missing,
what's actually happening,

even though I'm
kind of reading it at the same time.

And another possible
downside really is well,

there's some extra time
to put in to create the subtitles

and have them embedded or
we'll have them as an option

to toggle on and off.

Of course, then there will be
a cost to doing it as well.

So my conclusion to
subtitles being on a video

versus subtitles not being on a video

is that you need to cater
for different scenarios

and different audiences.

Whenever you create a video,

ideally you should create
one where you don't have

any subtitles at all

and those could be great if you're having

face-to-face meetings or presentations,

or maybe you're demonstrating
something with video

over a Zoom call, when you know
all the people can hear you,

having a version with closed captions

is also fantastic because
you can have those go on

social media and they
will automatically appear

when the sound is off

and the third scenario is to have a video

where the subtitles are
hard embedded on the video.

So that means it will play
regardless of any platform

that it's on.

You're not at the mercy
of people toggling on

and off or auto play features kicking in.

If you've got any
thoughts or any questions,

leave them down below in the comments

and we'll be happy to answer any of those.

Thanks very much for watching

and I hope you found it useful.

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