Economics of Media Introduction

In the Information Age, media is everywhere. This course will help you make sense of it all, providing insight into the structure of media firms, the nature of their products, and how they make money.

Is media biased? Is consolidation of media companies bad for consumers? This course will address those questions as well as how the government affects the structure of media through policies such as net neutrality, copyright, TV regulation, and spectrum allocation.

This course will provide a general background on the research from economists on media and journalism. There will be a lot of economics and not too much math.

If you pass the final exam, you will earn our "Economics of the Media" certificate on your profile.

Economics of the Media course: http://mruniversity.com/courses/economics-media?utm_source=EconomicsoftheMediaAnnot&utm_medium=CourseAnnot&utm_campaign=MRUYTAnnotationTier3Unlisted

Next video: http://mruniversity.com/courses/economics-media/importance-fixed-costs

So what's this course about anyway?

It will have a lot of economics,
but not too much math.

Some of the videos will have a few graphs,

but, for the most part,
you can just follow the ideas.

Our intended audience
is people in journalism or media

who would like to learn

what research economists
have done about their field of interest.

This course will focus
on economic research,

both on theory and empirics.

It won't be a comprehensive
consideration of all questions

about the economics of the media.

We're not, for instance, going to discuss,
well, who might buy the Financial Times.

That is an economic question,

but what we would like to do
is give you general background

on research by economists
about media and journalism.

Transcriber: Michel Smits
Reviewer: Maurício Kakuei Tanaka