Mainstream career advice tells us to “follow our passion”, but this advice is dead wrong. Research shows that people who take this approach are ultimately no more likely to enjoy or excel at their jobs. Instead, if you’re looking for a fulfilling career, here’s a new slogan to live by: Do what’s valuable.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx