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PARENTS REACT TO NEW BARBIE DOLL COMMERCIAL

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    ♪ (industrial music) ♪
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    (girls chattering)
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    - Oh, cute!
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    - (girl) It's important
    for Barbies to look different.
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    You know, like the real
    people in the world.
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    - Oh man. Here we go.
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    - (girl) You know, like
    the real people in the world.
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    - Yeah, of course. Amen, sista.
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    - (Culmone) When I look at the line now,
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    one is taller than original Barbie,
    one is more petite.
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    - Oh, look at all those diverse Barbies.
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    - (Culmone) One is taller
    than original Barbie,
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    one is more petite, and one is curvier.
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    - (girl) I like 'em 'cause
    this one looks like me
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    and this one looks like my mom.
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    - (girl) This one looks like
    my friend Non. Her name is Non.
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    - That's so cute.
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    - (Missad) It doesn't matter
    what shape you come in.
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    - That's right. Finally.
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    - (Missad) Anything is possible.
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    - Yeah, that was not around
    when I was a girl.
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    - (man) ...looks like, because
    this is what the world looks like.
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    - Good old Barbie, huh?
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    - (girl) It's kind of cool
    to have people look different.
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    - That's a great ad. That's a great ad.
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    - "Imagination comes
    in all shapes and sizes."
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    I like that!
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    - My god, brings tears to my eyes.
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    - Wow, man. That was heartfelt, man.
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    - It's about time, 2016 now,
    that they're saying,
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    "Okay, well, let's make the dolls
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    look more like what the girls look like
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    than trying to make
    girls look like a doll."
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    ♪ (industrial music) ♪
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    - (Finebros) Okay, so had you
    heard about this before today?
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    - No, I hadn't heard about that.
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    - No, I have not. This is
    the first time I've seen this.
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    - I did. I read an article about it.
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    - I have jumped the Barbie campaign:
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    diversity within the Barbie world.
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    - Couple days ago,
    I actually read about it
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    and I was very, very excited.
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    - The new Barbie's
    all over my Facebook feed,
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    all over the Twitter,
    all over the Internets.
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    Everyone's all excited for Barbie.
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    - (Finebros) Did you ever have issues
    with the way Barbie looks?
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    - Not when I was growing up.
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    I didn't think anything of it
    until I was an adult.
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    - I knew it wasn't reality, you know,
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    'cause it's so many
    different shapes and sizes
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    and colors of women.
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    - I was the one that cut Barbie's hair,
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    you know, popped her head off.
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    Like, it just felt like when she
    was sort of the embodiment
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    of everything I wasn't.
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    - Absolutely. I've always
    wanted to look like Barbie.
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    I've colored my hair. I've lost weight.
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    I wore short clothes. I did it all.
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    - (Finebros) Even though
    Barbie is popular today,
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    they were even more popular
    when you were younger.
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    Did you have Barbies around
    your house growing up?
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    - Uh, my sisters did have Barbies, yes.
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    - My sister definitely had Barbies.
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    Yeah, she had a big dollhouse and the car.
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    - I only had one sister,
    and she's 10 years older than me.
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    So we didn't really
    trip off of it too much,
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    because it didn't represent us.
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    - Oh yeah. I had a few of them.
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    - Oh yeah. I mean, it was
    like the go-to gift for a girl.
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    But you know, Barbie was
    always that little cheerleader
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    perfect hourglass figure
    that doesn't exist in real life.
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    And she just seemed like somebody
    I would never hang out with.
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    So I would have Barbies
    piled up in my closet
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    from various holidays.
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    Was never my jam.
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    - When I was younger,
    I had a collection of Barbies.
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    The Barbies did not look like me.
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    And in my mind, I didn't realize that
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    it was kind of molding
    my perception of what beauty was.
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    So when I had my daughter
    several years later,
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    I would only buy her dolls
    that looked more like her.
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    I wanted her to not feel the way I did.
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    - (Finebros) What would you say
    the biggest difference is
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    between the dolls that existed
    when you were younger
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    versus these new Barbies?
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    - Well, that they come in all shapes now.
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    Like they're petite or a little more
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    different colors.
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    - The diversity, of course.
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    One was curvier than the old Barbie was.
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    - They make a personal connection to them
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    rather than just, "Okay,
    this is the stereotype."
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    - There's options.
    Like, there was no option.
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    The option was you had Barbie
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    or you had her little sister,
    Skipper, or whatever her name was,
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    and they're both thin,
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    and they're both white,
    and they're both blonde.
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    Like, I thought that's what
    I was supposed to be.
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    - (Finebros) Well, this new line
    of dolls is the result
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    of the Barbie being criticized
    for a number of years
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    for producing what people consider
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    an anatomically impossible
    portrayal of women
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    and being a bad example for young people.
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    Do you remember people
    always having problems
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    with the way she looks,
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    or would you say
    this is a more recent thing?
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    - I think it's more of a recent thing.
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    - It wasn't really talked about
    when I was a kid.
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    So I made an issue for myself
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    before it could be
    an issue for my daughter.
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    - I think it's been
    throughout the history,
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    but I think nowadays,
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    because there's a lot of competitions
    from other companies,
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    that Mattel is saying,
    "Okay, you know what?
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    We have to address the issue."
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    - People talked about it,
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    that Barbie had an
    impossible figure back then.
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    But with this new political-correct age,
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    it's become more of an actual issue,
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    where people are actually
    putting pressure on Barbie
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    to make these changes.
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    - I think it's been an issue
    for at least the last 10, 12 years.
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    Can be detrimental
    to a young girl's psyche.
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    It's definitely a long time
    coming for that change,
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    'cause they coulda did this 20 years ago,
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    and it still wouldn't
    have been soon enough.
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    (clang!)
    - (Finebros) Truth!
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    - (Finebros) So have your children
    ever played with Barbie dolls?
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    - Um, she played
    with them, not like I did.
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    She was more like a stuffed
    animal kind of person.
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    - He has not, no.
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    - She didn't have Barbies at all
    when she was growing up.
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    She wasn't interested.
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    - I don't know that I ever
    bought my daughter a Barbie doll.
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    I, just as a feminist in general,
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    I just did not really
    understand the messaging.
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    - I haven't personally bought them one,
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    'cause to me it wasn't really
    that positive of an image.
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    Barbie, in its original form,
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    could've had a real negative effect
    on her growing up biracial.
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    - (Finebros) What do you think
    about the idea of your child
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    being able to play with a Barbie doll
    that has different looks?
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    - I think it's very cool.
    I mean, I'm really for the idea.
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    - I think it'd be great.
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    My daughters could key
    on whatever interests them,
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    rather than just choosing
    one specific look.
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    - Why not have a Barbie doll
    that looks like you?
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    Why not have a Barbie Doll that
    looks like your friend next door
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    so you can have adventures
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    of you and your friend next door playing.
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    - It teaches them about culture.
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    It teaches them about different
    parts of the world, you know?
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    It's just, like, beautiful.
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    - If Barbie's still set up
    to be the perfect woman
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    and she's curvier or different
    race or different religion,
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    then that's gonna give a visual
    for little boys and little girls
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    to see that perfection
    starts with imperfections.
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    - I remember her saying that
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    there was no one that looked like her
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    in the stores or on TV either.
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    As she grew, she said,
    "Oh, but look at that little girl Dora.
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    She looks like me. She talks like me."
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    I'ma start crying. (laughs)
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    "And her family looks like mine."
    I didn't have that.
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    This branch-off that
    they're doing for Barbie
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    is important for that exact reason.
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    - (Finebros) Finally, does
    this new-look Barbie doll
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    signal a change in norms of society,
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    or do you think this won't really
    make that kind of an impact?
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    - I hope it has an impact. I really do.
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    - I think that it's a marketing
    ploy on Barbie's point
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    for the most part, but it's a good
    change, so why not embrace it?
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    - Kids are small, man.
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    You don't know what
    that little kid's say--
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    like, when she said that,
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    "Yeah, I think it's good
    to be different," and stuff,
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    that little girl, she might
    be our president one day.
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    - It's probably not going
    to make an impact for me
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    or even for my daughter.
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    But just like they didn't think
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    my Barbie made an impact on me, it did.
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    They shouldn't have
    to go out of their way.
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    It shouldn't be a specialty item
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    to have something that looks like you.
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    - Unfortunately, not a lot of companies
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    do comprehend how much
    change it does, but it does.
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    That's why I think a lot of people
    are going to YouTube channel,
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    because they see real people.
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    - Thanks so much for watching,
    and we'll see you soon.
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    - Like what you saw?
    Hit that Subscribe button.
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    We're always taking suggestions,
    so leave a comment
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    and let us know what
    you want us to react to next.
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    - Bye!
  • 8:00 - 8:01
    - Goodbye! Until next time!
Title:
PARENTS REACT TO NEW BARBIE DOLL COMMERCIAL
Description:

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Video Language:
English
Duration:
08:10

English subtitles

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