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♪ (industrial music) ♪
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(girls chattering)
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- Oh, cute!
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- (girl) It's important
for Barbies to look different.
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You know, like the real
people in the world.
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- Oh man. Here we go.
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- (girl) You know, like
the real people in the world.
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- Yeah, of course. Amen, sista.
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- (Culmone) When I look at the line now,
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one is taller than original Barbie,
one is more petite.
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- Oh, look at all those diverse Barbies.
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- (Culmone) One is taller
than original Barbie,
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one is more petite, and one is curvier.
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- (girl) I like 'em 'cause
this one looks like me
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and this one looks like my mom.
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- (girl) This one looks like
my friend Non. Her name is Non.
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- That's so cute.
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- (Missad) It doesn't matter
what shape you come in.
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- That's right. Finally.
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- (Missad) Anything is possible.
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- Yeah, that was not around
when I was a girl.
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- (man) ...looks like, because
this is what the world looks like.
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- Good old Barbie, huh?
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- (girl) It's kind of cool
to have people look different.
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- That's a great ad. That's a great ad.
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- "Imagination comes
in all shapes and sizes."
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I like that!
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- My god, brings tears to my eyes.
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- Wow, man. That was heartfelt, man.
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- It's about time, 2016 now,
that they're saying,
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"Okay, well, let's make the dolls
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look more like what the girls look like
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than trying to make
girls look like a doll."
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♪ (industrial music) ♪
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- (Finebros) Okay, so had you
heard about this before today?
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- No, I hadn't heard about that.
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- No, I have not. This is
the first time I've seen this.
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- I did. I read an article about it.
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- I have jumped the Barbie campaign:
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diversity within the Barbie world.
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- Couple days ago,
I actually read about it
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and I was very, very excited.
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- The new Barbie's
all over my Facebook feed,
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all over the Twitter,
all over the Internets.
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Everyone's all excited for Barbie.
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- (Finebros) Did you ever have issues
with the way Barbie looks?
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- Not when I was growing up.
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I didn't think anything of it
until I was an adult.
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- I knew it wasn't reality, you know,
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'cause it's so many
different shapes and sizes
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and colors of women.
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- I was the one that cut Barbie's hair,
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you know, popped her head off.
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Like, it just felt like when she
was sort of the embodiment
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of everything I wasn't.
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- Absolutely. I've always
wanted to look like Barbie.
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I've colored my hair. I've lost weight.
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I wore short clothes. I did it all.
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- (Finebros) Even though
Barbie is popular today,
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they were even more popular
when you were younger.
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Did you have Barbies around
your house growing up?
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- Uh, my sisters did have Barbies, yes.
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- My sister definitely had Barbies.
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Yeah, she had a big dollhouse and the car.
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- I only had one sister,
and she's 10 years older than me.
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So we didn't really
trip off of it too much,
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because it didn't represent us.
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- Oh yeah. I had a few of them.
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- Oh yeah. I mean, it was
like the go-to gift for a girl.
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But you know, Barbie was
always that little cheerleader
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perfect hourglass figure
that doesn't exist in real life.
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And she just seemed like somebody
I would never hang out with.
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So I would have Barbies
piled up in my closet
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from various holidays.
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Was never my jam.
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- When I was younger,
I had a collection of Barbies.
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The Barbies did not look like me.
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And in my mind, I didn't realize that
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it was kind of molding
my perception of what beauty was.
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So when I had my daughter
several years later,
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I would only buy her dolls
that looked more like her.
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I wanted her to not feel the way I did.
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- (Finebros) What would you say
the biggest difference is
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between the dolls that existed
when you were younger
-
versus these new Barbies?
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- Well, that they come in all shapes now.
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Like they're petite or a little more
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different colors.
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- The diversity, of course.
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One was curvier than the old Barbie was.
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- They make a personal connection to them
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rather than just, "Okay,
this is the stereotype."
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- There's options.
Like, there was no option.
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The option was you had Barbie
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or you had her little sister,
Skipper, or whatever her name was,
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and they're both thin,
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and they're both white,
and they're both blonde.
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Like, I thought that's what
I was supposed to be.
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- (Finebros) Well, this new line
of dolls is the result
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of the Barbie being criticized
for a number of years
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for producing what people consider
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an anatomically impossible
portrayal of women
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and being a bad example for young people.
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Do you remember people
always having problems
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with the way she looks,
-
or would you say
this is a more recent thing?
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- I think it's more of a recent thing.
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- It wasn't really talked about
when I was a kid.
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So I made an issue for myself
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before it could be
an issue for my daughter.
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- I think it's been
throughout the history,
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but I think nowadays,
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because there's a lot of competitions
from other companies,
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that Mattel is saying,
"Okay, you know what?
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We have to address the issue."
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- People talked about it,
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that Barbie had an
impossible figure back then.
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But with this new political-correct age,
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it's become more of an actual issue,
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where people are actually
putting pressure on Barbie
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to make these changes.
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- I think it's been an issue
for at least the last 10, 12 years.
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Can be detrimental
to a young girl's psyche.
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It's definitely a long time
coming for that change,
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'cause they coulda did this 20 years ago,
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and it still wouldn't
have been soon enough.
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(clang!)
- (Finebros) Truth!
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- (Finebros) So have your children
ever played with Barbie dolls?
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- Um, she played
with them, not like I did.
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She was more like a stuffed
animal kind of person.
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- He has not, no.
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- She didn't have Barbies at all
when she was growing up.
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She wasn't interested.
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- I don't know that I ever
bought my daughter a Barbie doll.
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I, just as a feminist in general,
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I just did not really
understand the messaging.
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- I haven't personally bought them one,
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'cause to me it wasn't really
that positive of an image.
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Barbie, in its original form,
-
could've had a real negative effect
on her growing up biracial.
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- (Finebros) What do you think
about the idea of your child
-
being able to play with a Barbie doll
that has different looks?
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- I think it's very cool.
I mean, I'm really for the idea.
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- I think it'd be great.
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My daughters could key
on whatever interests them,
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rather than just choosing
one specific look.
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- Why not have a Barbie doll
that looks like you?
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Why not have a Barbie Doll that
looks like your friend next door
-
so you can have adventures
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of you and your friend next door playing.
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- It teaches them about culture.
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It teaches them about different
parts of the world, you know?
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It's just, like, beautiful.
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- If Barbie's still set up
to be the perfect woman
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and she's curvier or different
race or different religion,
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then that's gonna give a visual
for little boys and little girls
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to see that perfection
starts with imperfections.
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- I remember her saying that
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there was no one that looked like her
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in the stores or on TV either.
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As she grew, she said,
"Oh, but look at that little girl Dora.
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She looks like me. She talks like me."
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I'ma start crying. (laughs)
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"And her family looks like mine."
I didn't have that.
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This branch-off that
they're doing for Barbie
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is important for that exact reason.
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- (Finebros) Finally, does
this new-look Barbie doll
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signal a change in norms of society,
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or do you think this won't really
make that kind of an impact?
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- I hope it has an impact. I really do.
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- I think that it's a marketing
ploy on Barbie's point
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for the most part, but it's a good
change, so why not embrace it?
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- Kids are small, man.
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You don't know what
that little kid's say--
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like, when she said that,
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"Yeah, I think it's good
to be different," and stuff,
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that little girl, she might
be our president one day.
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- It's probably not going
to make an impact for me
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or even for my daughter.
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But just like they didn't think
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my Barbie made an impact on me, it did.
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They shouldn't have
to go out of their way.
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It shouldn't be a specialty item
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to have something that looks like you.
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- Unfortunately, not a lot of companies
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do comprehend how much
change it does, but it does.
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That's why I think a lot of people
are going to YouTube channel,
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because they see real people.
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- Thanks so much for watching,
and we'll see you soon.
-
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