With what3words, Chris Sheldrick and his team have divided the entire planet into three-meter squares and assigned each a unique, three-word identifier, like famous.splice.writers or blocks.evenly.breed, giving a precise address to the billions of people worldwide who don't have one. In this quick talk about a big idea, Sheldrick explains the economic and political implications of giving every location on earth an accurate address -- from building infrastructure to sending aid to disaster zones to delivering hot pizza.