How is pop culture formed? Phil walks us through how pop culture looks today, how it is influenced and ponders whether it even exists anymore?

A fun and funny foray into changes into tv, music and fashion

(From The WWF-UK Living Planet Centre, Woking for TEDxWoking, guest-curated by Sam Marshall and Kate Mair.)

With a background in project management and performance reporting, including managing the creation of the reporting system for the Barclays Cycle Hire scheme, Phil long eyed the opportunity to create his own video company as film production had been a hobby held had since university. He founded DreamingFish in 2001 along with partner Sam Dowswell, but it took him 10 years to realize what an amazing business they had.

In 2011 they fully focused on the business, developing a new animation arm and doubling the size of the business year-on-year. Now DreamingFish delivers projects around the world and works with clients such as IBM, Serco, GSK and Defra.

Phil continues to have one eye on the future and is looking at moves into commercial and feature production. In his spare time Phil is a keen surfer and is currently learning to play the piano.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx